The water and energy conservation industry is an ever changing one. This presentation reviews current trends and how AM Conservation Group is adapting to keep up with the trends and produce innovative products.

1. “Trends in the Utility Industry and How AM Conservation Group Has Adapted”

2. Guest Speakers
 Sara Van de Grift – Co-founder of Illume
– Over
 Sara Van de Grift– Co-founder of Illume
– More than a dozen years of experience in program planning, development and implementation
– Experienced in program evaluation, research and market support
– Chair of the Association of Energy Service Professionals (AESP)
 Anne Dougherty – Co-founder of Illume
– A decade of experience in social science drive research techniques
– Expert in human dimension of energy resource management
– BECC, AESP and IEPEC planning committee

3. Featured Speakers
 Todd Recknagel– Chief Executive Officer, AM Conservation Group
– Over 24 years experience leading four consumer products and franchise companies through greater than 400% growth
periods
– Former President & CEO of an international franchisor with over 300 locations installing energy efficiency products
– Extensive web platform and call center integration experience
– National Blue Chip Enterprise Award Winner (U.S. Chamber of Commerce)
– Michigan State university, MBA; Hope College, BA
 John Bailes – VP of Sales, AM Conservation Group
– Over 15 years in sales and project management
– Extensive experience managing the largest utility and government programs in the nation
– Nationally recognized leader in energy conservation programs
– University of South Carolina, Moore School of Business

4. Topics Today:
• Current Trends in Energy Efficiency
• How AM Conservation Group is Addressing the Trends
AM Conservation Group Expansion
New Products
Our Programs

5. Trends in the Marketplace

6. Current Trends in Energy Efficiency
• Changing technology adoptions allow for continued
growth (e.g. CFLs) and new opportunities (e.g. LEDs)
• Energy/water nexus rising in importance
• Continued growth in adoption of and funding for
behavioral change programs
• Interest in robust and predictive data

7. CFL Option Remains Strong and Growth in LEDs
Department of Energy’s Total U.S. Lighting Service Forecast

8. Growth in LEDs
Department of Energy’s Projected LED Market Share:
2015 2020 2025 2030
LED Market share (% if lm-hr) 9.5% 35.8% 59.0% 73.7%
Residential 8.1% 37.6% 60.7% 72.3%
Commercial 5.0% 27.8% 52.5% 70.4%
Industrial 8.8% 36.0% 59.2% 72.3%
Outdoor Stationary 29.0% 64.2% 81.6% 87.2%

9. Drought Conditions Driving Focus on Saving Water and Energy

10. Water Savings Products’ Importance is Escalating
Water is a critical element in the
production of energy.
Energy is a critical element in the
treatment and movement of water
Drought conditions impacting over
50% of the nation

11. Growth in the Funding of Behavioral Change Programs
• Annual electric savings from these programs range from 0.1% to
27% of total residential portfolio goals with new programs coming
on line each year.
• The share of budget dedicated to behavioral programs ranges from
0.3% to 10% of overall portfolio spending
• The proportion of kWh savings attributable to behavioral programs
is on average 3 to 4 times the budget share
• Programs are being expanded to cover commercial engagements

12. Continued Interest in Behavioral Change Programs
Opt Out
Energy Reports
Opt In
On Line Engagement Platforms
Combined with Other Programs
K-12 Education/In Home Audits/Commercial

13. Robust and Predictive Data Transfer
• The volume and value of data is growing, what you track and how you
track it is ever more important for:
• Verification - Attributing savings to programs
• Targeting - Using past program participation data to better predict
and tailor messaging to future program participants
• Programs with behavioral elements further drive the need for robust
data and up front planning as it relates to measurability in particular

14. How AM Conservation Group is
Addressing the Trends

15. • Acquisition of Niagara Conservation Energy and Water Conservation Division
• More complete and robust product line as well as additional services
Water Lighting Weatherization
Online ordering and reporting
Our Recent Expansion

16. New Products

17. LED Product Line
Omni Directional
LED
Snowcone
LED
Globe
LED
Omni Directional
19 Watt LED
BR30 Dimmable
LED
Chandelier
LED
MR 16
LED

18. Commercial Lighting Indoor/Outdoor Product Line
Eco T-Fixture
LED
Vapor Tight
LED Fixture
Wrap
LED Fixture
Small Wall Pack LED
With build in PC
Dark Sky Wall
Pack LED
Mini Flood
LED

19. Smart Strips/Energy Monitor
Advanced Powerstrip
Plus IR Sensor
Motion Sensor
Powerstrip
Plug In Energy
Monitor
Omni Directional
19 Watt LED

20. High End Showerhead Line
Sava Spa (1.5 or 1.75
GPM)
Vara Spa
Showerhead/Handheld
Luxury Spa
Heavy Duty Showerhead
Sava Spa
Showerhead

21. Aerator/Spray Valve Product Line
Tri-Max
Aerator
Dual Spray Kitchen
Aerator
Dual Spray Kitchen
Aerator w/ Pause
Pre-rinse Spray
Valve

22. New Program Services

23. Key Program Service Offerings
Educational
Programs
Direct Install
Product
Support and
Supply
Turnkey
Product and
Kit Fulfillment
C&I Program
Complete
Low Income
Product and
Kit Provider
Source
Advanced
Technology
and Reporting
Capabilities
Direct
Marketing
and Call
Center
Resources

24. Educational Programs
Core Curriculum
• Provides a powerful and engaging curriculum designed for
classroom implementation and is accompanied by student
take-home kits.
Core Curriculum
Plus Training
• Core Curriculum Plus visits to schools by former educators
who are passionate ambassadors for energy and water
education delivering interactive classroom presentations.
Core Curriculum
Plus Live Action
Theatre
• Core Curriculum Plus professional live theatre performers
delivering an interactive show on energy and water education
through multi-grade performances in school assemblies.

25. C&I Program Complete Source
• Provide turnkey kit program direct mailed to small businesses to:
- Realize immediate kWh savings with easy to install
measures
- Educate businesses on how they can save money
- Raise awareness for other C&I programs
• Indoor and outdoor commercial lighting options

26. Advanced Technology and Reporting Capabilities

27. About AM Conservation Group

28. Key Stats
Serve Over 1,000 Utilities & Munis– Over Half of the Largest 20 Utilities
Capacity to Ship More than 15,000 Kits per Day
Over Three Million Showerheads Sold in 2013
Over 1.5 Million Utility Kits Sold in 2013
Largest FedEx SmartPost® Shipper in the Southeast U.S.
Key Relationships with all Major Third Party Program Administrators

29. “Blue Chip” Customer Relationships

30. Representative Third-Party Program Administrators

31. Student Educational Programs in Progress

32. Hot Product Buys
Go to : www.amconservationgroup.com/hotbuys

33. Conclusion
• Contact Sara and Anne at IllumeAdvising.com
• Contact AM Conservation Group at AMConservationGroup.com