3. A driving
force that initiates and directs behavior
A kind of internal energy which drives a person to
do something in order to achieve something
Motivation is a desire to achieve a goal, combined
with the energy to work towards that goal
the process of arousing and sustaining goal-directed
behavior
The processes that account for an individual’s
intensity, direction, and persistence of effort toward
attaining a goal.
4. Motivation is based on three specific
aspects such as
Direction
Intensity
Persistence
5. Maslow
saw human needs in the form of a
hierarchy, ascending from the lowest to the
highest, and he concluded that when one set of
needs is satisfied, this kind of need ceases to be
a motivator.’’
As per his theory these needs are :
Physiological needs
Security or Safety needs
Social needs
Esteem needs
Need for self-actualization
8. nPow
nAch
nAff
for Achievement (nAch) – drive to excel, to
achieve in relation to a set of standards
Need for Affiliation (nAff) – the desire for
friendly and close interpersonal relationships
Need for Power (nPow) – need to make others
behave in a way in which they would not have
behaved otherwise (to have power over them)
Need
9.
10.
Work is inherently
distasteful to most people.
Most people are not
ambitious, have little
desire for responsibility,
and prefer to be directed.
Most people have little
capacity for creativity in
solving organizational
problems.
Motivation occurs only at
the physiological and
safety levels.
Most people must be
closely controlled and
often coerced to achieve
organizational objectives.
x
Work is as natural as play, if
the conditions are favorable.
Self-control is often
indispensable in achieving
organizational goals.
The capacity for creativity
in solving organizational
problems is widely
distributed in the
population.
Motivation occurs at the
social, esteem, and selfactualization levels, as well
as physiological and
security levels.
People can be self-directed
and creative at work if
properly motivated.
y
12. Policies
and
Administration
Supervision
Working
Conditions
Interpersonal
Relations
Money,
Status,
Security
HYGIENE FACTORS
ENVIRONMENT
Achievement
Recognition for
Accomplishment
Challenging Work
Increased
Responsibility
Growth and
Development
MOTIVATORS
WHAT THEY DO