How Social Intrapreneurship came into play, how it is transforming organizations into work-places of passion, creativity, energy and purpose. Ultimately, Social intrapreneurship has the potential to fostering more fair capitalism, driven by the greater good.

1. Reinventing
Organizations
Through Intrapreneuship
Autors: Emanuele Musa, Arnaud DeMarie, Eliza Angeli Cozman
Part 2

2. You can ask me about collective intelligence,
creating ventures, and social innovation.
I am not a fan of Pilaf.

3. THE INTERNET
1998
1 millions users
2005
1 billion users
4.3 billions users

4. the Internet
accounts for 3.4 %
of GDP across the
large economies
that make up 70%
of global GDP.
THE INTERNET

5. It changed
how we
work
together

6. Cubicles
Shared
Open space
Remote

8. Era of Mass innovation
• Robotics
• AI
• IoT
• AR/VR
• Drones
• 3D Printing
• Block chain

9. 88%
of the companies
that were listed in
Fortune 500 in 1955
out of the market

10. Corporate - startup collaborations
of corporates believe startups
have a positive impact on innovation80%

12. Organizations are getting there…
of multinational companies see a value in opening their
innovation process to internal & external stakeholders.83%
Who are these stakeholders?
Employees Clients Universities Partners
& suppliers
Local
Authorities
Startups
& SMEs
Research
Labs
81% 70% 70% 62% 54%
32% 30% 17%
Multinationals

13. “To create an organisation
that is adaptable and
innovative, people need
the freedom to challenge
precedent, to „waste’time,
to go outside of channels,
to experiment, to take risks
& to follow their passions.”
Gary Hamel
Management Expert
Intrapreneurship is not a 1 off program

14. 1968: Spencer Silver 1974 >> Dr. Arthur Flry

15. Paul Buchheit

16. Steven
Spielberg
Free classes, from script development to pitching, and
present them in front of the company’s executive team who
will listen to their ideas and put them into developmentKen Kutaragi

17. “The company of the future will look very
different from the tight-rein, centralized
management approach of today.
Organizations that thrive will embrace
democracy, loose hierarchies, and will focus
on improving collective intelligence
amongst their teams.”
Professor Thomas Malone | MIT

18. A new paradigm is emerging

19. Richard Teerlink
Employees
receive part of the
company profit
Co-create vision of the
company with employees
through Unions
Eliminated fixed teams
and created natural
working circles

20. Bill Gore
Make money
and have fun!
Employees are defined
as “Associates” with
shared profit
6 months integration
period to find the
person’s Sweet spot
Associates are assigned a
mentor to help them with
personal development
Make natural
leaders emerge

21. Autonomous &
Self-managed
Teams
No Power Hierarchy No formal
Job Description
or Job title

22. Hierarchical
decision
making
Consensus
• Endless discussion
• Dilutes responsibility
PEER
ADVICE
PROCESS
Anyone in the organization can make
any decision…but you need to get
Expert Advice
Decision Making

23. 1. Write a letter to give you a % increase
2. Every factory chooses a committee
in the election
3. The committee arranges all the letters
4. The committee advises only
but you take full responsibility
5. All information is open to the public

24. Retire a Little
Up’n Down Pay
Work-n Stop Plan
“We adapt to our employees’ needs so they can pursue their
self-interest and fulfill the company’s agenda at the same
time. While they’re busy satisfying themselves, they’ll satisfy
the company’s objectives, too. They succeed, we succeed.”
Ricardo Semler, The Seven-Day Weekend

25. Level 1
Engage
Options
Activator
Create
Being
Visionary
Innovate
Inclusion
Charismatic
Nurture
Others
Servant
Compensate
Balance
Transactional
Confront
Blame
Controller
Level 2 Level 3 Level 6Level 5Level 4 Level 7
Avoid
Self
Abdicator
ACTION
FOCUS
LEADERSHIP
STYLE
AnabolicCatabolic ENERGY LEVEL
GrowthFixed MINDSET
Fostering consciousness

26. Ego-free meeting
Every time I feel conflict, the person
in charge will undertake a very simple
job of ringing the bell
Employees’Mindfulness

29. Evolutionary Purpose!

30. Purpose beyond profit
“Every company must not only deliver
financial performance, but also show how
it makes a positive contribution to society.
Companies must benefit all of their
stakeholders: including shareholders,
employees, customers, and the communities
in which they operate.”
Larry Fink, CEO, BlackRock

31. Profit is like the air we breathe.
We need air to live, but we don’t live to breathe.

32. The era of mass consumption

33. WEARESCREWED...
WEARESCREWED...

34. …If we burn all the oil left,
we would exceed of 5 times the limit of +2°

35. The age of Limits

36. MORE LIMITS: Sand, phosphorus, metals & minerals

37. Through we can achieve the triple bottom line:
Economic Viability
Environmental Quality
Social Equity
Prof. Muhammad Yunus
• Nobel Prize Winner
• Board at the Grameen Bank
• Expert in Microcredit

39. FairPhone (Netherlands)
Bas van Abel
Columbite-tantalite
• Extraction: Conflict for Materials
• Design: longevity and reparability
• Production: fair treatment
• Disposal: responsible recycling

40. • Styrofoam is non-biodegradable, non-recyclable & it takes 500 years to decompose it;
• Styrene leaches into foods and drinks served in Styrofoam containers;
• Styrofoam products fill up 30 percent of our landfill space;
Source: Earth Resource Foundation

41. EcovativeDesign (USA)
Eben Bayer &
Gavin McIntyre

42. EcovativeDesign (USA)
Eben Bayer &
Gavin McIntyre
Grow high-performance, cost-
effective & sustainable
materials

43. Big business must take a Side

44. I hope corporations will dedicate a percentage of their top innovators’
time to issues that could help people left out of the global economy…
It is a focused use of what your company does best. It is a great form of creative
capitalism, because it takes the brainpower and … dedicates some of it to
improving the lives of everyone else.

45. Global problems
need global solution
9 billion people
Increasing inequalities
Environmental crisis
Technological disruption

46. Simon Berry

47. Myriam Sidibe
Global social mission
director of Lifebuoy soap Tamara diCaprio
Reportingto make every BU fiscally
accountable for its energy consumption

48. Win Sakdinan
Future Friendly initiative
Save energy, water and packaging Kevin Cope
Acumen + Courses
Mooc Platform for social good!

49. “...the prevailing approaches to CSR are so fragmented and so
disconnected from business and strategy as to obscure many
of the greatest opportunities for companies to benefit society.
If, instead, corporations were to analyze their prospects for social
responsibility using the same frameworks that guide their core
business choices, they would discover that CSR can be much
more than a cost, a constraint, or a charitable deed—it can be a
source of opportunity, innovation, & competitive advantage.“
Michael Porter

50. Who are the Social Intrapreneurs?
They aim to generate entirely new forms of
commercial value through significant
innovations in products, services, processes
or business models for their employers.
Take direct initiative for innovations
that address social or environmental
challenges while also creating
commercial value for the company.
They leverage existing infrastructures
and organisational capabilities to
deliver social value on a large scale.

51. Ambitious for
social change
Take risk
Understand business
& sustainability goals
Resilient: fight criticism
& challenge status quo
Work across sectors
Never stop learning,
innovating & simplifying

52. Green chemistry Reduce petrol usage Water sustainability
Affordable technology transportation in urban areas 'Water-Less Jeans',
Many employees are already
accelerating culture change and
organizational transformation…
they just need help and visibility.

53. Intrapreneurship requires a Safe environment
where people trust each other, it’s safe
to take initiative, test and fail.

55. London San Francisco Chicago Geneva
Mexico City Dublin Cape Town Pittsburgh
Singapore New Delhi Toronto Washington DC
Zurich Paris Johannesburg Boston
Auckland Casablanca Dubai New York City
Quito Sydney Amsterdam Colombo

56. What’s
the Plan?
What’s in the menu? :-)

57. How can you play a role? Discover your purpose

58. How to get Started
with intrapreneurship?
Even the most compelling evidence for socially
responsible initiatives needs to be translated
to align and enhance existing strategic
initiatives within your company

59. Wanna learn more about
Reinventing Organization?

61. Understand the problem Build the right thing Build the thing right
Human Centered Approach to Innovation

62. Run a 3 months
acceleration program
• 3-6 months long, outside
the company (coworking)
• Give intrapreneurs 100%
time to work on Product
development + Customer
acquisition.
• Goal: product-market fit!
• Format: assignments +
online & offline mentoring
Run a 2 months
incubation program
• 2 months long
• Give 20% of the time to
work on project
• Focus: Strategic planning,
Validation, Prototype, test
• Goal: get business case!
• Format: master classes,
assignments + online &
offline mentoring
Launch open Research
& ideas competition
• Empathize: engage people
in a psychological &
emotional level
• Define: Gather all data
from first stage to define
the problem.
• Ideate: ideation sessions
Selection criteria are KEY
Run campaigns to
present the program
& philosophy behind
• Organize inspiring
presentations to engage
people in a psychological
& emotional level
• Define: Gather all data
from first stage to define
the problem.
1. Recruitment
DIVERGING FOCUS CONVERGINGAWARENESS
3. Hackaton2. Open Ideation 4. Incubation 4. Proposal5. Acceleration
Host a 2/3 days
Bootcamp or Hackaton
• Board members involved
to gain confidence and get
key feedback
• Further research,
personas, ideation, value
prop canvas, refinement,
BMC, prototype,
• Output: BMC + prototype +
Customer Journey
How to - Intrapreneurship Programs

63. Accelerator program for aspiring social
intrapreneurs. Each cohort involves 15
employees from 4 countries; there are 20
days of training over 4 months, which
participants follow in parallel with their
usual job. They are allocated 20% of their
time to develop the projects, which
address issues such as disability,
employment integration, responsible
consumption & climate change.
People’sLab4Good Tomorrow’s Markets Incubator Social Innovation Facility
Pearson has invested more than £2.5
million in its Incubator, which provides
teams of intrapreneurs with amounts
between £30,000 and £250,000 depending
on which stage they are in. This seed
funding can be used to conduct deep
consumer research, develop operating
models and financial plans, build product
prototypes, and eventually pilot ventures
with learners and customers.
Barclays launched a £25 million Social
Innovation Facility that provides
intrapreneurs with an average of £500,000
to help get their ideas off the ground.
Barclays teams participate in the
Intrapreneurs Lab, which provides 3 days
of intensive residential training from
proven intrapreneurs, followed by 3
months of coaching on the venture
development process, leadership, and
resilience.
Powerful Programs

66. manu@babele.co
“Innovation is not about solo genius,
it’s about collective genius.”
Linda Hill – Harvard Professor
THANK YOU