2. What is a good link?
• Don’t look at PR! We return random
Page Rank data if we
• Relevancy feel like to – it’s fun!
• Trust
– Domain age
– Co-citations
– Brand signals
• Editorially given Matt Cutts – SMX Advanced
• Natural anchor text
Seattle 2008
• Build content and links for users
and not for search engines!!!
3. Competitors – Industry
• Who links to my competitors?
– opensiteexplorer.org
– sort by doamin authority
• Who links to similar sites?
– moreofit.com
• What is their most popular content?
• Blogs, forums, communities – who links to
them?
4. Competiros -Industry
• Hijack links – 404’d resources
• Re-create/update older ideas
• Top x lists of people/companies/Blogs
(egobait)
– Mention people whenever possible
5. Google search – Industry
Industry links have more value than general ones.
Search for your industry + words like:
• Add url
• Directory
• Blogs
• Bloggers
• News http://www.soloseo.com/tools/linkSearch.html
• Lists
6. Be creative - games
Use Twitter to fix problems
• Contest giveaway
• Set up twitter search
• Post content how horrible it is linkt to a
voting section for the funniest story
7. Reach out
• Ask people who you know for a link
• Testimonials
• Charity
• Donations
• EDU:
– Guest speak
– Participate in a career fair
– Post internships (make friendships)
– Find professors – whitepaper, case study
– Discounts to students and professors
– Sponsor events or clubs
– Give an interview to the school paper (alumni program)
– Scholarships
9. Other strategies
• Join associations, organizations, chamber of commerce
• Guest post
• Give product to bloggers for reviews
• Community newspapers – be the expert
• Blog comment – don’t spam!
• Blog and link out (build relationships, trackbacks)
• Google Alerts (brand mentions)
• Ask your customers
• Offer free ebook/content/product sample - Pay with a
tweet/like/+1
10. Hidden assets – Questions
• Do you have a Female, Muslim, Af. American or Asian exec?
• Do you have a company charity? Do you do charitable
matching?
• Do you offer your services as an in-kind donation? Are you
willing?
• Do you offer any version of your product/service for free?
• Do you hire stay at home moms/dads?
• Do you have an intern program?
• Do any execs sit on any boards (profit or non-profit)?
• Any developments in Macromedia
Flex, Silverlight, SCRUM, etc?
11. Aron Baczoni | Internet Marketing and
SEO Consultant
@baczoni
http://traffichemy.com
aron@traffichemy.com
