1. Hi Team,
With reference to your mail opening for the position of Business Development Manager-Projects Please
find out the attachmentprofile with the summary to justify why i will be the best candidate forthis position -
I'm particularly interested in a role in Sales Development & Marketing management which relates strongly
to my nearly 10 years’ of experience in Project/ Programme/Product Management in the
PMO,Research & Analysis,E Commerce Startupownership, Sales & Marketing, Key Account
Management,Client Service ,Consulting,Strategy Development, Planning, Analysis, Product Category
development, Regulatory Compliance, Business Integration & Development, QRM & Risk
Assessment, Budgeting and Forecasting, Policy Formulation, Strategic Decision Making, Investor
Relations & Fund generationsoon functions.
As an AVP - Product Management, Strategy & Planning at AJR Info Systems Pvt Ltd. & BDM at
ITech Mass Pvt. Ltd. Along with Startup Co-founder/Advisor I believe I meet all the essential criteria
for the position.A summary ofmy experience and key accomplishments includes the following:
 Strategic planning, project management, facilitation, and change management and
communications, Define the target future state, and drive transformational process
improvement project execution and implementation. Analysisof Data, Product,
Business, Market & Competitors.
Skillfully interfaced with all the teamManagers and Senior Managers & cross functionally liaison with all
the tech team, marketing team & UI Team along with the top management on daily basis for effective &
smooth functioningofprojects
 Played a key role in chalking out several corporate initiatives such as Business Excellence Plan,
Leadership Development, Risk Management initiatives, Strategy formulation for various products,
Articulating the Go to market strategy, Competitor & Market analysis,Product category Development so on
and deployedpolicy drivenand productivityoriented systemin an effective way.
IT Skills – SAP-MM,SCM,CRM, MS-Office, Digital Marketing
Relevant Experience Product Management/Marketing & Sales Operation– 10 Years+
Highest Qualification - Executive Post Graduate in Enterprise Management fromIIT Delhi, DMS -2010 with
PGDCA,BA in Economics
Currently Cofounderofan Ecommerce Startup which is planning to stop
CurrentlyAssociatedwith ITech MassPvt.ltd.
Last CTC- 10Lakhs+ 2 Lakhs Variable
Expected CTC- Negotiable - As perthe companynorms
Can Join - ASAP
Location-No issue
I am an unicorn Startup Entrepreneur & seasoned marketing analyst as well as strong sales operation
background person who is based out of Noida. I am the Cofounder of two products weekendsplan.com &
weekendbazar.com. Next to that i have assisted & advised so many startups in various areas such as Travel,
Business Expense Management, Fashion & Retail, Iot Platforms, Hypermarket, Food & Restaurant,
Furniture & Logistic etc. Now i amadvising my friends & helping themin getting business on board, Go to
market strategy formulation, raising investment, automation, alliance & vendor fixation, business model
fixation.
A good Marketing &Operation experience with Reliance Telecom, E&Y & Startups
I have a good exposure in investor's community where i have been known to near about 100+
angel,VC,Partners & third party consultants.I have helped in raising investment for many
platforms.Vendor alliance,third party exploration,integration or outsourcing of tools & exploration of
various business models are some key strength.

2. Few of the Products where i have helped in preparing the Strategy, Product Marketing
Management & raising investment :-
1.Weekendsplan.com :- Weekend plans is an entertainment & hospitality platform.
Have the portals beenlaunched?
No - I was assured by the founder of AJR that he will help me in developing the platform
later, after successfully rolling out the other products in exchange of stock options.Now
only site is available but not functional.
Weekendsplan is still my dream project where i have spent days & nights which is stalled
due to lack of Technology. I have analysed in deep the need ,Various Product
features & services & specially why Weekendsplan ? How to launch it,Where to
launch it,What are the monetisation areas,Considering the market
demand,behavioral analysis of customers,Spending habits of various age/income
categories,competitor,industry,trend analysis.Prepared the Investor deck,
Participated in events to represent weekends plan by selling the concept but lack
of POC stalled it, Networked with other entrepreneur circle but lack of budget &
manpower to develop the platform withheld it.
2.Weekendbazar.com - Weekendbazar is an aggregate of Ecommerce platform having
discount/coupons targeting only weekends with auction model. Idea was to launch
weekendbazar after rolling out of Weekendsplan.
3.Gorummy.com -Gorummy.com - Handled a team of 40 Persons in rolling out Marketing
Campaigns ,Strategy formulated to acquired traction, engage or retain the customers
consistently on platform through innovative methods, Prepared Investor Deck to raise
Series A ,Pitched to 100 Investors & Got results also & Cross functionally liaison with
UI,UX,SEO, Content, Analytic, Development , Marketing, Risk & Compliance team to drive
the product in doubling the customer acquisition. Prepared the Investor Deck & Business
plan to raise 36 Crs. Got Sequoia Capital, Brand Capital & Other PE investorson board.
4.Triptyme.com - Triptyme.com - Shared my experience in expanding the business to new
verticals by identifying various vendors, affiliates or through collaborations, Helped the
Web Developer & Content writing team in developing the visibility of site, Articulate the go
to the Market strategy with the new products, Analysis of Competitors, Travel &
Entertainment industry targeting B2C & B2B,Innovate new product categories & launch
marketing campaignsshort/long term to achieve the target with P&L Ownership.
5.Tripdesk.com - Tripdesk isa Business Travel Expense Management portal targeting B2B to
differentiate from competitors like Concur, Happy, Expensify etc. Analyzed deeply the
prouct feature/services to be launched targeting the various stakeholders, Monetization
areas, On boarding of different vendors, Coordinating with the internal team members
in streamlining the product development to be launched ontime, Talking to third party
agencies for collaboration, negotiation of price, T&Cs, Releasing PO with drawing attention
of the Top level management.
6.Onlide.com - Onlide is a IOT based platform replacing the existing brick & mortal platform where
any product & service can be shaped & do business online. Competitors are Weebly,Wix,
Squarespace & partly Godaddy.
7.Xenvoice - It's an IOT platform for making voice calls through internet connecting all over the
globe.
8.Lovein Fashion - It's B2C platform for fashion accessorizes business.

3. 9.Investment Advise on Various Areas to a friend where he saved 30Lakhs on a project by tactful
analysis of the project.
10. Massivebio - Healthcare product - Massivebio is a Startup healthcare product established in
US where i was asked to raise investment considering my good network in the community. Got
Investors on board & organized meeting for further discussion.
11.Bioscope 2016 Punjabi Cine Award – Helped in analyzing the monetization areas to bring
sponsors on board from various industry lines by preparing & pitching to the right persons in
corporates.
12. Currently analyzing or doing research on an idea shared by a family friend on a IOT product
which is under process to deliver or identify authentication of branded products through an app.
I appreciate your efforts in taking the time to review my credentials and
experience. Looking forward to a positive response.
With Regards & Thanks,
Balakrushna Pala
BDM- ITech Mass Pvt.Ltd.
AVP- AJR Info Systems Pvt. Ltd.
Cofounder - Weekendsplan.com
http://weekendsplan.com/
https://in.linkedin.com/in/balakrushna-pala-2b9a3723
Mob : 9990836740/9650187772