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© COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.
Reinvention, Revolution and Revitalization:
Real Life Tales from Publishing’s Front Lines
Publisher’s Forum, May 6 2014
© COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 2
DECADE+ OF INNOVATION
Working Together To Reimagine Applications
© COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 3
Hierarchical Era
For your application
data!
• Application- and
hardware-specific
Data Drives the Need for a New Generation Database
Relational Era
“For all your structured
data!”
• Normalized, tabular
model
• Application-
independent query
• User control
Any Structure Era
“For all your data!”
• Schema-agnostic
• Massive scale
• Query and search
• Analytics
• Heterogeneous data
• Faster time-to-results
© COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 4
Harnessing Data & Reimagining Applications
 Reduce Risk
 Manage Compliance
 Create New Value from Data
 Optimize Operations
 Lower TCO / Better IT Economics
 Better Decision-making
© COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 5
The Only Enterprise NoSQL Database
 Search & Query
 ACID Transactions
 High Availability / Disaster Recovery
 Replication
 Government-grade Security
 Scalability & Elasticity
 On-premise or Cloud Deployment
 Hadoop for Storage & Compute
 Semantics
 Packaging to make MarkLogic available at 1/3 the cost
SEARCHDATABASE
APPLICATION
SERVICES
© COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 6
PUBLISHERS TO
INFORMATION PROVIDERS
© COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 7
“When you control the flow of published information
you control the world!”
Plankton, Sponge Bob Square Pants
© COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 8
TRADITIONAL PUBLISHING
Product A Dedicated
Infrastructure
(database + search engine)
Product B
Product C
Company Data
Industry Data
Filings
Reports
© COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 9
INFORMATION DELIVERY PLATFORM
Deliver the right content,
to the right user,
in the right format,
in real time
Load and index
data “as is” from
ever-changing sources
Company Data
Industry Data
Filings
Reports
© COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 10
REINVENTION
REVOLUTION
REVITALIZATION
© COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 11
INNOVATION
© COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 12
INNOVATION
Why can’t good ideas
take root?
We're all too busy
making things run!
© COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 13
© COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 14
A Deliberate Plan for Innovation Execution
CORE REVENUE
ENGINE
Optimized for
Delivery Efficiency
INNOVATION
PLATFORM
Measured
Experiments in
Product
Development
Integration Path
Separate Team
Unified Goals
Communication
© COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 15
DATA DRIVEN PUBLISHING
© COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 16
© COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 17
RECIPE FOR NEW GENERATION
Content Products Sales Customers
Flexible Adaptive Organization
Technical
competence in sales
Know your customerInnovative Products
© COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 18
INTEGRATED DATA
TO HELP ANSWER THE HARD QUESTIONS
Institution
Profiles
Hot Topics
Key Authors
+Influencers
Products
and Content
Flexible Adaptive Data Aware Organization
© COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 19
FLEXIBLE ADAPTIVE DATA AWARE PLATFORM
Company Data
Industry Data
Filings
Reports
Catalogs Lists
Authors Institutions Social Media +
Usage
© COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 20
FOLLOW THE CONTENT
© COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 21
WHO’S SMARTER?
VS
© COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 22
Do domestic dogs interpret pointing as a command?
Animal Cognition (2012): 1-12 , November 09, 2012
By Scheider, Linda; Kaminski, Juliane; Call, Josep; Tomasello, Michael
CONTEXT!
© COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 23
Publishing
Everything
Else
Research
© COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 24
© COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 25
SEMANTICS
© COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 26
WHAT IF . . .
© COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 27
REINVENTION
REVOLUTION
REVITALIZATION
© COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 28
PARTNERING WITH YOU
Amsterdam, May 15
Swets, Newz, Standards Norway
London, May 20
Thieme, Springer, OECD, DeGruyter
© COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.
Thank you!
Matt Turner Matt.Turner@marklogic.com
CTO Media and Publishing, MarkLogic Corporation

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Kloptek Publishers Forum Keynote May 2014

  • 1. © COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. Reinvention, Revolution and Revitalization: Real Life Tales from Publishing’s Front Lines Publisher’s Forum, May 6 2014
  • 2. © COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 2 DECADE+ OF INNOVATION Working Together To Reimagine Applications
  • 3. © COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 3 Hierarchical Era For your application data! • Application- and hardware-specific Data Drives the Need for a New Generation Database Relational Era “For all your structured data!” • Normalized, tabular model • Application- independent query • User control Any Structure Era “For all your data!” • Schema-agnostic • Massive scale • Query and search • Analytics • Heterogeneous data • Faster time-to-results
  • 4. © COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 4 Harnessing Data & Reimagining Applications  Reduce Risk  Manage Compliance  Create New Value from Data  Optimize Operations  Lower TCO / Better IT Economics  Better Decision-making
  • 5. © COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 5 The Only Enterprise NoSQL Database  Search & Query  ACID Transactions  High Availability / Disaster Recovery  Replication  Government-grade Security  Scalability & Elasticity  On-premise or Cloud Deployment  Hadoop for Storage & Compute  Semantics  Packaging to make MarkLogic available at 1/3 the cost SEARCHDATABASE APPLICATION SERVICES
  • 6. © COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 6 PUBLISHERS TO INFORMATION PROVIDERS
  • 7. © COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 7 “When you control the flow of published information you control the world!” Plankton, Sponge Bob Square Pants
  • 8. © COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 8 TRADITIONAL PUBLISHING Product A Dedicated Infrastructure (database + search engine) Product B Product C Company Data Industry Data Filings Reports
  • 9. © COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 9 INFORMATION DELIVERY PLATFORM Deliver the right content, to the right user, in the right format, in real time Load and index data “as is” from ever-changing sources Company Data Industry Data Filings Reports
  • 10. © COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 10 REINVENTION REVOLUTION REVITALIZATION
  • 11. © COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 11 INNOVATION
  • 12. © COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 12 INNOVATION Why can’t good ideas take root? We're all too busy making things run!
  • 13. © COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 13
  • 14. © COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 14 A Deliberate Plan for Innovation Execution CORE REVENUE ENGINE Optimized for Delivery Efficiency INNOVATION PLATFORM Measured Experiments in Product Development Integration Path Separate Team Unified Goals Communication
  • 15. © COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 15 DATA DRIVEN PUBLISHING
  • 16. © COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 16
  • 17. © COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 17 RECIPE FOR NEW GENERATION Content Products Sales Customers Flexible Adaptive Organization Technical competence in sales Know your customerInnovative Products
  • 18. © COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 18 INTEGRATED DATA TO HELP ANSWER THE HARD QUESTIONS Institution Profiles Hot Topics Key Authors +Influencers Products and Content Flexible Adaptive Data Aware Organization
  • 19. © COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 19 FLEXIBLE ADAPTIVE DATA AWARE PLATFORM Company Data Industry Data Filings Reports Catalogs Lists Authors Institutions Social Media + Usage
  • 20. © COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 20 FOLLOW THE CONTENT
  • 21. © COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 21 WHO’S SMARTER? VS
  • 22. © COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 22 Do domestic dogs interpret pointing as a command? Animal Cognition (2012): 1-12 , November 09, 2012 By Scheider, Linda; Kaminski, Juliane; Call, Josep; Tomasello, Michael CONTEXT!
  • 23. © COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 23 Publishing Everything Else Research
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