My deck on #webperf from SEOday 2018 in Cologne. Especially in a mobile-first world, fast loading websites are of outmost importance. Also, Google has been very vocal about anything web performance in the last years and is pushing hard to innovate repeatedly. But performance is so much more! User satisfaction should be the main goal because expectations are clear: You’ve got two seconds maximum to deliver, so make it count. In this deck I will be walking you through various advanced topics around web performance optimisation going way beyond Accelerated Mobile Pages (and other short-term solutions) to make any website really, really fast.