-Why is data integration a problem for your clients -Key reasons to integrate -How can you (agencies) disrupt this -What an agency offering looks like

1. How Agencies can Disrupt
System Integrators
1
& integrate clients’
sales & marketing data
better than ever

2. Hi! I’m Zak.
2

3. Agenda
•Why is data integration a problem
for your clients
•Key reasons to integrate
•How can you (agencies) disrupt this
•What an agency offering looks like
3

4. Marketing & Sales Systems
are Exploding
4Source: ChiefMarTec.com

5. And they’re disconnected
No Account
Based
Marketing
or Sales
Missing Data
Duplicate
Records
No Single
View of the
Customer
Lack of
Departmental
Alignment
(Marketing,
Sales, Others)
Poor Customer
Experience
5
Siloed Data Set

6. Integration Has Traditionally Been IT Driven
6

7. Integration is Ripe for Disruption by Agencies
More effective & happier clients
Better aligned with their sales teams
Will spend more $ on your services 7

8. How we can partner to disrupt the industry
• What are the top use cases for sales
& marketing systems integration?
• What does an agency offering look
like?
• What will it do for your clients?
8

9. Who is Bedrock Data
• Connect, clean & sync across
systems
• 50+ connectors
• Multi-directional integrations
• No code
• For marketers, ops
9

10. What This Means
Marketers get their systems integrated
• Without dev costs
• Without IT resources
Marketers can now manage their integrations
• Make updates as business rules change
• Not stuck in an IT queue
10

11. Why Integrate Your Sales &
Marketing Systems
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12. The Big Reason Above All the
Reasons:
Better Sales & Marketing Alignment
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13. Reason #1
Automated lead delivery
marketing ---> sales
Getting to a lead within
one hour: 10x more likely
to contact, 6x more likely
to qualify
13
Source: InsideSales.com Lead Response Management Study

14. Reason #2
Give sales visibility to all
prospect interactions
14

15. Reason #3
Effective CRM database
targeting
• Lead nurturing
• Customer
segmentation
• Customer
scoring
15

16. Reason #4
Full funnel analytics
across marketing &
sales systems
Lead→ Marketing
Qualified →
Opportunity→ Win
16

17. Reason #5
Better Customer Experience
• Consistent data across
departments
• No duplicate data
• Accurate view of customers
• Less errors in marketing to
prospects & customers
17

18. Agency Service Offering
>> No Code Sales & Marketing Integrations <<
18

19. Connect Your Sales & Marketing Systems
Without Code
Better Align Your Marketing & Sales Teams:
• Automate lead management & delivery
• Give sales team full visibility
• Improve targeting to CRM database
• Full funnel analytics on marketing investments
• Unify data across multiple systems & departments
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20. Why It’s So Key for Customers
Marketers are loved by sales teams (& execs)
when they:
• Deliver leads in timely fashion
• Give sales clear visibility
• Measure closed loop effectiveness of marketing
activities
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21. Disrupt this space with us
Bedrock Data + Agency Approach Old School Approach
● No code ● IT intensive
● Rapid on-boarding ● Long wait times
● Tailor designed for marketers ● Complex
● Rapid configuration to standard,
proven use cases
● Need to “figure out” what you
want
● Happy customers ● Frustrated customers
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22. Next Steps
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● Let’s talk about partnering
○ Contact our Partner Manager Aaron Kerzner, aaron@bedrockdata.com
or 401-465-3128
○ or visit www.BedrockData.com/Partners
● Let’s disrupt this space and make some $ together
○ Agencies share in revenue in every referral

23. THANK YOU
Zak Pines
zak@bedrockdata.com
@MoneyballMktr
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