1. Facebook Updates From f8 What is changing and what it means for marketers. 1

2. There were lots of changes.But it’s promising. Really promising. 2

3. 3 Current changes are mostly user-facing.Brand page changes have yet to be revealed but will be “consistent” with Timeline’s look and feel. Our creative technologists spoke with Facebook. Brand page updates are so far out on the roadmap that it’s safe to assume they won’t happen in 2011. Source: David Fischer, VP of Global Marketing Solutions @ Facebook

6. Provides a way for brands to subtly share content into user feeds.

8. Apps: One click automates all activity sharing Facebook apps no longer need to ask for permission every time they share information. 7

11. When you hover over an activity, you can see the full story and join the conversation as it happens.

12. The Ticker self-updates to show a complete picture of what friends are doing right now.

17. What about Google+? Facebook: Capitalizes on never forgetting. Google+: Capitalizes on never having to remember. 14

18. 15 Facebook is now in the storytelling business.Success lies in providing content that connects with 800MM Facebook users at an emotional, personally relevant level.

19. Thank you @T3ThinkTank | 512.499.8811 16