2. OPEN TARGETING PLATFORM And this is how our technology works:
The Open Targeting Platform requires one central tag on the publisher’’s pages. All overlapping
features, including contact class optimisation but also agency specific functions, can be control-
Europe’’s largest targeting platform led using this tag. This minimises the technical complexity.
The Open Targeting Platform offers a unique The benefits of the Open Targeting Platform: The overall booking mechanisms between agencies and publishers are maintained, transparency
opportunity for media agencies, publishers and control for running targeting campaigns remain the same.
and external data sources to network their Cross-publisher campaigns aimed at
targeting campaigns. precise target groups
The integration of serval publishers opens The optimal infrastructure for efficient
up greater reach and allows campaigns to be branding campaigns
planned with single campaign parameters. data provider publisher
These cross publisher campaigns can also Global frequency capping/boosting within
include global frequency capping and the publisher alliance, for an optimised
boosting ensuring that optimal advertising advertising dose/contact class agency adnetworks
contact is achieved. Agencies can provide
their target group insights for more efficiency. Campaign planning with benchmarks
familiar to TV bookings, but with selective
The end result of cross publisher campaigns targeting
is TV equivalent bookings - with the identifi-
cation of GRPs, net reach and OTS values - but Opportunity to tap external data and data
with far better targeting to your consumers. providers