Kelly Townsend

25 Seguidores

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I've worked at The Humane Society of the United States (HSUS) since 2006. In my years at The HSUS I have gained experience in multichannel fundraising, donor cultivation, and marketing; online and offline copy/content production and testing/optimization; reporting and analysis of data to drive future decision-making; online advertising and offline DRTV campaign strategies; project management of multi-million dollar initiatives; team and vendor management; budgeting and forecasting; and customer service. I have presented on multi-channel and online fundraising/communications at various NPO industry and marketing conferences: - "How Should We Segment our Files in 2014 and Beyond?" (DMA ...

digital online communications online online fundraising multichannel communications multichannel fundraising fundraising multichannel non-profit non-profit secrets campaign online commuications

Actividad
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Kelly Townsend

Presentaciones

"The Holy Grail Checklist: Planning a Powerful Multichannel Campaign" (rev for Dot Org Meetup, Oct 2013)

"The Holy Grail Checklist: Planning a Powerful Multichannel Campaign" (updated Aug 2013)

The Holy Grail Checklist: Planning a Powerful Multichannel Campaign

Think Fast, Think Big: Secrets of America's Largest Non-Profits"

"7 Ways to Get Your Web Visitors to Act (and Love You!)"

Documentos

The Holy Grail Checklist: Planning a Powerful Multichannel Campaign - CHECKLIST