Helping leaders to transform complex messages into powerful communications

1. Story and Strategy Ltd
Transforming complex messages
into powerful communications

2. Who we are
An independent consultancy focused on helping tech-driven businesses
communicate effectively, build reputation and drive growth
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Over 25 years of experience gained in-house, in specialist consultancies
and with global communications agencies
Client experience includes fast-moving innovators, market and
sector specialists as well as many of the biggest technology players

3. A contested communications landscape
Today’s corporate communicators
• Need to do more with less
• Communicate increasingly complex messages
• In a highly contested environment
• To audiences that are diverse and increasingly sceptical
At the same time, their businesses are increasingly threatened by:
• Higher levels of scrutiny from law makers, regulators, civil society and their
customers
• New regulation, and more stringent enforcement
• An end to the ‘golden age’ of tech in which all innovation was embraced
To succeed they need
• Fast, focused engagement
• Insight, expertise and experience from senior consultants
• Thinking and creativity that helps messages cut through
• Comprehensive story-driven campaigns that engage rather than merely inform

4. Story and Strategy
Our mission is to give communicators access to senior
expertise to build stories that super-charge the
effectiveness of their communications, build reputation
and drive growth
We are fast and flexible – delivering the value of the
most senior principals at global agencies, dedicated
and focused on you, for a fraction of the fee

5. Examples of work
Over the past decade I have
worked with CEOs and other
senior spokespeople to define
personal messages to build
profile, address criticism and
head off crises.
I have then worked with these
individuals to practice and hone
delivery as media interviews,
summit speeches, presentations
and appearances before
parliamentary committees.
These include Sopra Steria, HP,
Avaya, Pitney Bowes, ICTQatar,
ITU, SAP, WTO Mexico Mission
In support of its commitment to
tackling the issue of ‘not-spots’ in
mobile coverage, Vodafone
created Rural Open Sure Signal.
We worked to promote this
competition by engaging with
local councils, parishes and local
businesses to submit tenders to
create their own local mobile
networks in partnership with
Vodafone.
Not only did this story achieve
national coverage, but secured
the engagement of over 100 local
councils, MPs and other
authorities.
I led a Microsoft-backed coalition
of online innovators engaged in a
influencer campaign designed to
promote and protect a vibrant
online marketplace and highlight
the damage caused by
monopolistic behaviour by global
platforms. The campaign
consisted of numerous individual
stories of harm, supported by
academics and think-tanks,
research and political
engagement.
The coalition was successful in
stimulation anti-competition
investigations globally
Working with Sony for the past
seven years I have helped three
successive CEOs craft and
deliver their speeches at major
events including Mobile World
Congress and IFA.
I moved the presentation on from
a list of specifications to a story
about innovation, entertainment
and the joy of creativity which
helped Sony gain increasing
share of voice at each event and
has ensured that it remains one
of the most high-profile players in
the market
VARIOUS

6. Testimonials
“I have worked with Ben on a number of
strategic projects including crisis management,
reputation management and global corporate
messaging to name a few. Throughout the
process, Ben has been instrumental in
supporting me and the team and have showed
great professionalism, deep understanding of
the communications dynamics and
stakeholders management. A great partner to
work with.
Director of Public relations at global
communications company
Ben was instrumental in helping to
shape the UK PR programme. His
ability to move beyond product PR
into the realms of thought leadership
enabled us to support the PR
demands of a wide and diverse
audience.
VP Marketing software firm
“

7. Story and Strategy…
We combine understanding
of technology with insight
into political, social and
media context and
experience in articulating
stories that capture interest
and create engagement
To create compelling
stories that are effective in
articulating business and
product messages whilst
resonating with the news
agenda That help you to
get noticed, differentiate
yourself and win new
customers
Story and Strategy works
with you to design these
stories, draft outstanding
content, devise effective
communications strategies
and coach spokespeople in
their delivery
Technology
& Insight
Compelling
stories
Outstanding
content
…offers services for effective communications in complex environments

8. What we do
Create
the reasons to believe, not just in the next
product, but in you, your organisation, your
vision and what you stand for
Story definition
finding the narrative that conveys
corporate messages but also
resonates with audience concerns
Content development
high quality collateral for use with
media, at events, digital and
social channels
Campaign Strategy
finding the right tactics and
channels and building a timeline
to create sustained engagement
Training
working with spokespeople
to help them deliver the
story effectively
Thought-partnership
ad-hoc support to brainstorm,
bounce ideas, counsel etc.
Execution
high-level stakeholder
engagement as needed to
lead campaigns

9. +44 (0)20 3290 2434
+44 (0)7968 537982
ben.maynard@storyandstrategy.co.uk
Linkedin.com/in/benmaynard
@benm1969
www.storyandstrategy.co.uk