This is in the public domain. It was downloaded from www.mobilemonday.jp/presentations/colorzip.ppt where it is stored following a presentation to the group. I am using it here to test out slideshare because it is packed tight with colorful images and small typefaces.

1. ColorZip Japan

3. ColorZip Profile & History Companies : ColorZip Media, Inc. (Korea) ColorZip Japan, Inc. CEO: Sang –Yong (“Stern”) Lee (MBA, CPA in U.S.A. & Korea) Establishment: April 1, 2000 Capital: $ 2.2 Million ( as of March 24, 2005) # of Employees: 15 Core Business: Code Solutions Intellectual 12 Patent in Korea Property: 1 Patent and 5 Patents Pending in Japan 1 Patent in Taiwan 1 Paten in Russia 3 Patents Pending in USA 2 PCT Applications Technology: Encoding/ D ecoding modules for PC Camera Encoding/ D ecoding modules for mobile phone Encoding/ D ecoding modules for PDA Platform for mobile connection Platform for fixed line internet connection Product: Education System, Model Management System, AS Management System, Exhibition Guide System. Application: Exhibition System, Advertisement, Business Card Travel Guide, Operating Manual, Ticket Reservation Corporate Brochure, Toy, Education, etc. Competitors: 1D barcodes 2D barcodes RFID Subsidiaries: ColorZip Technology, Inc. in Korea , strategic partners – KBS Drama, Maeil Business Newspaper, FRIDAY Magazine, SKT, Samsung Elect., LG Elect., etc . 1998 Oct. Began research on next generation computing technology at Media System Lab, Computer Science Dept, Yonsei Univ. 2000 Feb. Developed world’s first solution integrating on/offline through ColorCode™ Apr. Established ColorZip Media, Inc. Jul. Received $2 million in investment from Korea venture Fund (KVF) and Platinum. Aug. Agreed on MOU about IMT-2000 wireless solution with KT. Dec. Agreed on MOU about IMT-2000 wireless solution with LG Telecom 2001 Mar. Received the KT-Mark Award from Korea Ministry of Science & Technology. Mar. Agreed on strategic alliance with Maeil Business Newspaper Jun. Agreed on MOU about co-marketing in Japan with Toyota Tsusho Corporation. Sep. Agreed on strategic alliance about IMT-2000 wireless solution with KTI-COM Nov. Agreed on NDA and MOU with CASIO. 2002 Feb. Received KRW 500M in investment from Toyota Motor Corp. May. Applied ColorCode™ to test service for IMT-2000 with KTI-COM. Jul. Made e-Bazaar Partnership Agreement with HP Singapore Asia-Pacific HQ. Aug. PhiIla Korea 2002 World Stamp Ex., Multi Media Stamp with Korea Post Office Oct. Agreed for ColorCode™ module for camera Phone with LG Elect.& SKT. Dec. Performed filed trial in Harajuku of Tokyo with KDDI, CASIO & Toyota Motors. 2003 Feb. Made CoolTown Partnership Agreement with HP Singapore Asia-Pacific HQ Apr. ColorCode™ was selected as Yonsei Univ.’s Official Business Card Jun. SKT NATE Code Service Open. Jun. Opened ( http://www.happypost.co.kr/ ) -multi media stamp issuing system Sep. Open mobile shopping magazine, ”IDEE” & NATE Code mobile shopping mall Oct. U-Campus Service (Yonsei University) Launch, the first in the world. Dec. Launched ColorCode™ U-Guide system for National Science Park 2004 Jan. Awarded Grand Prix Prize in The WorldClass Patent Competition in Korea. Apr. Established ColorZip Tech., Inc. as a JV with KBS Program Production. Jul. Opened mobile stock & news service with Maeil Business Newspaper & SKT Aug. Open HP digital photo service Sept. Participated in U-Gangnam Project. Oct. Established ColorZip Japan, Inc. Investors include Fuji TV, TBS , etc. Dec. Developed ColorCode mobile ticketing solution and ColorCode scanner. 2005 Jan . Participated in U-Sewon Project Consortium. Feb. Agreed on MOU for ColorZip France & ColorZip Italy. Mar. Agreed on MOU for ColorZip Singapore History Profile

5. ColorCode TM Service and Technology

8. Comparative Advantage of ColorCode™ Over 100 2D Black & White Barcodes Flexible to color variance, e g ) from dark blue to light blue. ColorCode with 8 colors is under develop ment e g ) yellow, purple, gray, sky blue. Combination of colors is more flexible, ex) red, yellow, & green are used. Color Variance Color & Style Variance Style Variance Only One 3D ColorCode Black, Gray, & White Style Variance Cell Style Alphabet Alphabet & Cell Style High Resolution Low Recognition Range Most suitable for high-quality print environments. Low Resolution Wide Recognition Range ( 150 °) Highly suitable for light-emitting environments. S K T S K S K S K S K S K S K S K S K S K S K S K S K S K

11. Variety in Living Color

12. Importance of Code Technologies

13. Connecting to Information Entertainment  Data Services Early Adopters  Average Users Source : “ Mobile Usage Fact Book ” OHM (2001.3) Multiple Choice (N=2,442) 10.8 30.0 51.2 33.3 36.7 26.1 14.8 9.6 5.1 7.4 13.0 11.6 6.1 1.8 56.0 39.6 39.2 29.3 25.9 18.8 12.7 10.5 8.7 8.4 8.0 7.2 6.7 1.2 0 10 20 30 40 50 60 Melody Coupon Wallpaper Fortune Teller Meeting Bus Timetable Shopping Town Information Weather Information News Local News Stock Male Female Game Report

14. ColorCode ™ : Simple Ubiquitous Interface / Age-Old Technology First Wave : Main frame 1980’s Second Wave : PC 1990’s Third Wave : Ubiquitous Computing 21st Century “ Population growth” of computers outpacing people.

17. ColorCode™ TV and Other Examples

29. MY Character ColorCode™ for Cyworld 1. New product for Cyworld members 2. Product to combine online, offline, and mobile 3. Additional revenue generation through combining related services. Cyworld.com (Social Network) & Character ColorCode™ P H J ♥