3. Learn about design thinking
Teamwork
Creating relationships
Understanding clients
Fun
4. This year’s design school
theme was ‘Oceans’.
In particular – coastal
inundation and flooding
due to climate change in
the city of Charleston,
South Carolina.
5. Design a floating mobile emergency response
clinic that could be rapidly deployed in flood
situations throughout Charleston.
6. Limited budget (Ovabucks)
Ambiguous brief
Clients (Arup principals)
Sneaky competition
Design and build
4 minute pitch and Q&A
Floatation and wave test
1 day to do it all!
14. 1. Talk to the client
One hour after the teams were given the
task and set off into design mode, it was
noted that no team had actually thought of
talking to the client.
15. 2. Understand the client’s budget and how it is
spent.
All teams focussed on cost minimisation
(which potentially impacted on quality). In
reality a client be motivated to spend their
allocated budget.
16. 3. In reality if you follow the specification/rules
to the letter of the law, you will not win.
The client may not be able to articulate their
REAL issue in the brief. In a competitive
environment, being flexible, creative and
applying innovative ‘kick-ass’ ways to solve
these issues for clients is how we can
deliver value to them and put us ahead.
17. All of the Arup leaders have been in situations
that put themselves out of their comfort zone
and needed to be rescued at some point.
We should challenge
ourselves and know
that we have the full
backing of Arup so we
won’t be in the panic
zone.
