Learn the secrets of identifying your ideal clients and discover how to use "voice of customer" to create marketing messages they'll actually listen to!

1. Attract Your
Ideal Client
Discover the secrets of
your ideal clients and
attract the right people - now!
!1
Presented at
September 18, 2019

2. !2
The Secret To Easily Attracting
Tons Of Your Ideal Clients

3. Adopt This Powerful Mindset
!3
Your business is not about you,
it’s about your ideal clients.

4. !4
Laser-Focus On Your Ideal Client -
Branding

5. Branding Success - Photographer
!5
Alyssa Peek is a former fashion executive, now artist,
coach,and personal branding photographer
for women over 40.

6. Discover The Voice
of Your Ideal Client
So she listens
So she feels you get her
So she believes she can’t get it anywhere else
!6
Use your ideal client’s own words to describe her problem
(the one you solve) and what she wants more than anything
in the world in regards to what you offer…

7. !7
Laser-Focus On Your Ideal
Client - On Your Website

8. Uncover The Voice
of Your Ideal Customer
You have only a few seconds to make an
emotional connection with your ideal clients.
When your brand promise (website headline) connects
with your ideal clients, they immediately know…
They are in the right place
You get them
You have precisely what they’re looking for
They can only get it from you
Turn Your Website Into
A Money Machine
!8

9. Website Success
Before
!9

10. 40% Increase In Revenue
After
!10

11. Laser-Focus On Your Ideal
Client - In Your Networking
!11

12. Networking Success
"I landed my biggest account just by standing
up at a meeting and giving the elevator speech I
worked on with Betsy. It was so simple!”
Darren Wurz
Wurz Financial Services,
Covington, KY
!12

13. Start building your…
Ideal Client
Prototype
Make her your guide, your beacon,
and the framework around which you
experience massive growth.
If you’ve had even one ideal client you
can duplicate her over and over again…
…by the words you use, the activities
you choose, and your overall mindset.
!13

14. Your Favorite Client:
Sees personal value
in what you offer.
Is willing and able to
pay you for it.
Tells her tribe how
fabulous you are.
!14
I need
you!

15. Your Turn!
YOUR
FAVORITE
CLIENT
DEMOGRAPHICS LIFESTYLE
Kristine 29 years old
Female
Corporate job
$75,000/yr.
Divorced first
marriage (too
young!)
MBA
Drives an Audi
Shops at Whole
Foods
Lives in Indian
Hill
Director at P&G
Going to NYC to
buy her dress
PSYCHO
GRAPHICS
“I’m worried that
the food will be
bad.”
“I want the
wedding to blow
away my guests.”
“I’m scared my
flowers will look
tacky.”
!15

16. You Don’t Need Everyone
You need your tribe!
!16

17. ❖ Identify your Ideal Client
❖ Uncover their Voice
❖ Develop your Value Proposition
❖ Craft a brilliant Elevator Speech
❖ Develop a powerful Website Headline
!17
Want Massive Growth?
Get Totally Clear
About Your Ideal Client

18. Learn All My Tricks!
!18
Learn all my tricks
in this 6-Step
Self-paced
Online Course!
(Only - $497)
Get info:
betsy@bevisible.co

19. !19
Thank you!