1. • WLAN: “magnolia conference” - PW “magnolia2009”
• http://www.magnolia-cms.com/mconf-live
• Official conference tag: mconf
• Twitter: add #mconf to your tweets!
• Post images on Flickr - tag with mconf
• join the group http://www.flickr.com/groups/magnolia-cms/
• LinkedIn – join magnolia-cms group
• join facebook.com/Magnolia
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Magnolia is a registered trademark of Magnolia International Ltd.
Thursday, September 10, 2009

2. Pascal Mangold, CEO & Founder, Magnolia International Ltd.
Boris Kraft, CTO & Founder, Magnolia International Ltd.
Thursday, September 10, 2009

3. Welcome to Magnolia Conference 2009
• 80 Participants
• 18 Speakers
• 2 Days
• 2 Tracks
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4. Facts & Figures
Release Timeline
• Magnolia 1.0 released Nov 15, 2003
• First EE Nov 2006
• Magnolia 4.1: June 2009
• 9 major releases, uncounted minor releases
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5. Facts & Figures
Products
• Magnolia Community Edition
• Magnolia Enterprise Edition
• Magnolia Enterprise Edition Pro
• Magnolia On Air
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Thursday, September 10, 2009

6. Facts & Figures
Communication
• WWW: ~100% growth in last 12 months
• Aug ‘08: 8618; Aug ‘09: 16992 visits
• Wiki: 62% growth in 8 months (93% annualized)
• Jan ‘09: 4340; Aug ’09: 6925 visits
• Documentation: 172% growth in 9 months
• Dec. ’09: 2550; Aug. ’09 6960 visits
• Videos – total 10825 video views in last 11 months
• JBoss Case Study: 4020 views
• Magnolia CMS 4.0 Screencast: 3311 views
• Magnolia 4.1 Screencast: 1908 views
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7. Facts & Figures
Customers
• 2500 installations (est.)
• > 50 international clients
• Main Sectors
• Finance
• Media
• Government
• Higher Ed & Science
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8. Intermission:
Enterprise clients and the CE
• big clients benefit from improved CE
• easy startup of evaluation projects
• “under-the-table” projects
• fast turnaround
• no sales negotiations, no NDA’s, no budget rounds
• telegraph: MP expense scandal online in < 3 weeks
• move to EE later
• easily upgrade to EE (sign contract, drop jars)
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Thursday, September 10, 2009

9. Facts & Figures
State of Community
• Conference
• > 50 Magnolia modules
• Media Management
• Better JSP templating
• Groovy Scheduler
• ~ 230 Wiki articles
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10. Facts & Figures
• Partners
• Analysts following Magnolia
• Gartner
• CMSWatch
• Content Here
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11. Impact of Recession
• two common options
• cut workforce
• cut everything else
(often applied in combination with option 1)
• third option: invest & innovate
• 3 major product releases in last 12 months
• significant increase of professional Magnolia usage
• August 09:
50% more evaluation messages than in Jan-July combined
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Thursday, September 10, 2009

12. Challenges
Where is the market?
• simplicity goes mainstream
• open source enters the boardroom
• subscription model gains traction
• media sites – online video is entering the living-room
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13. Challenges
Where is Magnolia?
• “simple is beautiful”
• open source since 2003
• subscription model since 2006
• Video-Solution “Magnolia On Air”
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Thursday, September 10, 2009

14. But most of all:
Integration is King
• … and Standards still rule
• e.g. JSR-170 - Magnolia since 2003 – others?
• Magnolia clients: 50% integration projects
• Trend: mix editorial with backend systems (apps, databases,
shops)
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Thursday, September 10, 2009

15. Integration is King
What Magnolia offers
• 3.6: plug-able renderer
• integrate your html renderers
• 4.0: best practice templating (standardize templates)
• SEO
• accessibility
• best practice templates
• mobile device support
• 4.1: plug-able DAM
• Magnolia 5
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16. The Road Ahead
• Strengthen Community
• Improve Documentation
• Built Partnerships
• Product
• Magnolia as presentation layer
• Magnolia 5
• goals
• status
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17. Thank you!
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18. Pascal Mangold, CEO & Founder, Magnolia International Ltd.
Boris Kraft, CTO & Founder, Magnolia International Ltd.
Thursday, September 10, 2009