bbcon 2013

1. 9/28/2013 #bbcon 1
Social Media Police:
Nonprofit Edition
#BBCONPOPO
MADDIE GRANT @MADDIEGRANT
ALLYSON KAPIN @RADCAMPAIGN
MELANIE MATHOS @MELMATHO

2. 9/28/2013 #bbcon 2
TWEET, TWEET!
#BBCON
(Blackbaud is donating a $1 for every
social action to The National Children’s
Museum! *Up to $4000)
#BBCONPOPO
(Follow conversation from this session
– and because silly hashtags are fun!)

3. 9/28/2013 #bbcon 3
MADDIE GRANT @MADDIEGRANT
Author of Humanize
Digital strategist, ICF International
Lead Editor Socialfish.org
ALLYSON KAPIN @RADCAMPAIGN
Author of Social Change Anytime, Anywhere
Founder of Rad Campaign and Women Who Tech
Blogger-in-chief Frogloop
MELANIE MATHOS @MELMATHO
Author of 101 Social Media Tactics for Nonprofits
Sr. Public Relations Manager, Blackbaud
I like to read their blogs. (And npENGAGE!)

4. 9/28/2013 #bbcon 4

5. 9/28/2013 #bbcon 5
Disclaimer: We’re not trying to pick on anyone!

6. 9/28/2013 #bbcon 6
LOOK WHO’S TRENDING

7. 9/28/2013 #bbcon 7
Human Rights Campaign Stand for Marriage

8. 9/28/2013 #bbcon 8
Human Rights Campaign Stand for Marriage
Best Use
of Social
Media

9. 9/28/2013 #bbcon 9
Giving Days
Save the date: May 6, 2014

10. 9/28/2013 #bbcon 10
Save Big Bird

11. 9/28/2013 #bbcon 11
Best Use
of Social
Media
Save Big Bird

12. 9/28/2013 #bbcon 12
BEST USE OF SOCIAL MEDIA
WRITE-IN
_______________________

13. 9/28/2013 #bbcon 13
HOT TICKET

14. 9/28/2013 #bbcon 14
NRA GOES SILENT

15. 9/28/2013 #bbcon 15
Worst Use of
Social Media
NRA GOES SILENT

16. 9/28/2013 #bbcon 16
TACTFUL VS. TACKY – 9/11

17. 9/28/2013 #bbcon 17
TACTFUL VS. TACKY – 9/11
Worst Use of
Social Media

18. 9/28/2013 #bbcon 18
ON THE JOB

19. 9/28/2013 #bbcon 19
WORST USE OF SOCIAL MEDIA
WRITE-IN
_______________________

20. 9/28/2013 #bbcon 20
GOTTA HAVE IT!
MAKE IT STOP!

21. 9/28/2013 #bbcon 21
GOTTA HAVE IT!
NEWSJACKING: SUPERBOWL POWER OUTAGE

22. 9/28/2013 #bbcon 22
GOTTA HAVE IT!
CULTUREJACKING: LADY SYBIL AND THE PREECLAMPSIA FOUNDATION

23. 9/28/2013 #bbcon 23
GOTTA HAVE IT!
NEWSJACKING: MARCO RUBIO TWEETS FOR CHARITY: WATER

24. 9/28/2013 #bbcon 24
GOTTA HAVE IT!
SHARE YOUR MISSION IN 15 SECONDS OR LESS

25. 9/28/2013 #bbcon 25
GOTTA HAVE IT!
SHARE YOUR MISSION IN 15 SECONDS OR LESS
Best Use
of Social
Media

26. 9/28/2013 #bbcon 26
GOTTA HAVE IT!
MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD

27. 9/28/2013 #bbcon 27
GOTTA HAVE IT!
MEASUREMENT: CRAIG NEWMARK’S #Hoot2Give

28. 9/28/2013 #bbcon 28
GOTTA HAVE IT!
MEASUREMENT: CRAIG NEWMARK’S #Hoot2Give

29. 9/28/2013 #bbcon 29
GOTTA HAVE IT!
MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD

30. 9/28/2013 #bbcon 30
GOTTA HAVE IT!
MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD

31. 9/28/2013 #bbcon 31
GOTTA HAVE IT!
JUST PIN IT

32. 9/28/2013 #bbcon 32
GOTTA HAVE IT!
CONTENT MARKETING: DANA FARBER CANCER INSTITUTE

33. 9/28/2013 #bbcon 33
GOTTA HAVE IT!
MEMES ON A MISSION

34. 9/28/2013 #bbcon 34
GOTTA HAVE IT!
SELFIES

35. 9/28/2013 #bbcon 35
GOTTA HAVE IT!
SELFIES

36. 9/28/2013 #bbcon 36
GOTTA HAVE IT!
SELFIES FOR GOOD

37. 9/28/2013 #bbcon 37
GOTTA HAVE IT!
SELFIES FOR GOOD

38. 9/28/2013 #bbcon 38
MAKE IT STOP!
BROADCASTING

39. 9/28/2013 #bbcon 39
MAKE IT STOP!
STOP NOT LISTENING!
PULLED
CAMPAIGN 2
HRS IN – STILL
TWEETS TODAY
ON HASHTAG
REACTED

40. 9/28/2013 #bbcon 40
MAKE IT STOP!
QR CODE ABUSE

41. 9/28/2013 #bbcon 41
MAKE IT STOP!
QR CODE ABUSE

42. 9/28/2013 #bbcon 42
MAKE IT STOP!
SHALLOW ENGAGEMENT

43. 9/28/2013 #bbcon 43
MAKE IT STOP!
LIKE EXTORTION
• Image of poorly or disabled animals = Don’t Like it,
donate to or help the RSPCA,Blue
Cross, PDSA, Dog’s Trust or another animal charity
of your choice.
• Image of poorly or disabled babies = Don’t Like it,
donate to or help Great Ormond Street
Hospital, NSPCC, Action For Children, Roald
Dahl Charity, or another children’s charity of your
choice.
• Image of poorly or disabled soldier = Don’t Like it,
donate to or help Soldier’s Charity, Help For
Heroes, Support Our Soldiers, Soldiers Off The
Street or another soldier’s charity of your choice.
SOURCE: Viral Spam: Help a Human, Not a Hoaxer, by Laura Phillips

44. 9/28/2013 #bbcon 44
Best Use
of Social
Media
1. HUMAN RIGHTS CAMPAIGN STAND FOR MARRIAGE
2. SAVE BIG BIRD
3. CHARITY: WATER INSTAGRAM VIDEO
4. WRITE-IN

45. 9/28/2013 #bbcon 45
1. NRA GOES SILENT
2. 9/11 ATT PRODUCT PLACEMENT
3. QR CODES ON HIGHWAY BILLBOARDS
4. WRITE-IN
Worst
Use of
Social
Media

46. 9/28/2013 #bbcon 46
TEACHING MOMENTS
1. Listen, don’t broadcast
2. Be prepared to take advantage of news
moments (or to adjust your messaging in
light of news moments)
3. Respond quickly (to both positive and
negative)
4. Create a movement
5. Have fun!
6. Measure, measure, measure
7. Have a social media staff handbook
8. Have a plan in place to manage an
online crisis so it doesn’t bubble up and
implode
9. Tailor content specifically for each social
media channel as each one has its own
tone, terminology, etc.
10. Learn from failures

47. 9/28/2013 #bbcon 47
THANK YOU! LET’S TALK MORE TONIGHT!
WHAT?
BBCON 2013 TWEETUP
WHEN?
Tonight! From 8:30pm - 10:00pm
WHERE?
Orchard Terrace (Outdoor Event)
Gaylord National Resort and Convention Center