Become a B2B Marketing Superstar with Social Media Lead Generation by Jeffrey L. Cohen
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With social media, B2B marketers have a golden opportunity to drive revenue in a way that will transform them—and their companies. Social media marketing provides marketers both rich data and the promise of sizable enough reductions in marketing spend to forever change how they and their firms look at and invest in demand generation programs. This presentation from one of the authors of one of the first books about social-media lead generation will provide B2B marketers with actionable advice on leveraging social media platforms and insight into effective B2B social media strategies.
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Become a B2B Marketing Superstar with Social Media Lead Generation by Jeffrey L. Cohen
- 3. amzn.to/b2bsm2 I wrote The B2B Social Media Book.
- 4. #B2BSM
- 5. We’ve got a a Problem.
- 6. 73% of CEOs don’t believe marketers drive revenue. 91!FOURNAISE MARKETING GROUP: BIT.LY/PENSCQ
- 8. Leads are a PROXY for Sales.
- 9. @JeffreyLCohen Your goal shouldn't be to buy leads. Your goal should be to buy customers. “ ” #B2BSM
- 10. 1List TrackMailer Traditional Lead Gen Campaign ROI
- 11. 1Tweet Form Landing Page How Social Media Leads Happen Lead Like Blog Post +1 Product Page Blog Post
- 12. 3 Keys for Social Media Lead Generation Success
- 13. 3 Build a Network of Strong Ties 2 Influence Connections For Content Sharing Master Social Conversion 1
- 14. 3 Build a Network of Strong Ties 2 Influence Connections For Content Sharing Master Social Conversion 1
- 15. 60%of the sales cycle is over – before a buyer talks to your salesperson. 91!CORPORATE EXECUTIVE BOARD: BIT.LY/ZUB2I7
- 16. People to People
- 17. @JeffreyLCohen “ ” #B2BSM Prospects don’t care about your products. They want solutions to their problems.
- 20. Follow. Friend. Connect. With People.
- 21. The Lifespan of a Mayfly
- 22. 1 – 24 Hours
- 23. The Lifespan of a Tweet
- 24. The Lifespan of a Tweet 18 min Source: Moz
- 25. THE 10-4-1 RULE
- 26. THE 10-4-1 RULE Links to third- party articles
- 27. THE 10-4-1 RULE Links to company blog posts
- 28. THE 10-4-1 RULE Link to a company landing page
- 34. Be consistent.
- 35. @JeffreyLCohen “ ” #B2BSM Publishing and sharing content online is the single biggest lever to increase lead generation.
- 36. 3 Build a Network of Strong Ties 2 Influence Connections For Content Sharing Master Social Conversion 1
- 42. Closed Millions In Sales From Online Leads ROI – 2800%!
- 43. 3 Build a Network of Strong Ties 2 Influence Connections For Content Sharing Master Social Conversion 1
- 46. Social Proof
- 50. @JeffreyLCohen Create awesome content and reduce the friction around sharing it. “ ” #B2BSM
- 61. 3 Build a Network of Strong Ties 2 Influence Connections For Content Sharing Master Social Conversion 1
- 63. THANK YOU