If you know anything about your customers, you can profile them and make better decisions about what to test on your Web site to increase conversions to leads and sales. This "game show" showed that audience members could make good decisions even if they weren't Conversion Scientists. Presented at Pub Con South 2009 for the Conversion Testing And Optimization Panel with Bill Leake and Taylor Pratt.

1. Presented by Brian Massey Conversion Sciences ConversionScientist.com [email_address] More Leads. More Sales. Same Traffic Let’s Play What to Test?! The Conversion Game Show

2. Ground Rules “ Your business has only 3 or 4 customers living at thousands of different addresses.” Roy H. Williams

3. Profile Your Visitors Boomer/Silent Generation X Millennial TV Email Social Media

4. Methodical Competitive Spontaneous Logical Emotional Quick Decisions Slow Decisions

5. Let’s Play What to Test?! The Conversion Game Show

6. Business Site: Plumber Merriam, GenX New Wood Floors Sink is leaking profusely SPONTANEOUS What To Test? Calls to Action Image courtesy djones76 via istock.xchng Profile:

7. Business: Plumber Merriam, GenX New Wood Floors Sink is leaking profusely Contact Us 512-553-5501 SPONTANEOUS What To Test? Calls to Action 1 2 3 4 Image courtesy djones76 via istock.xchng

8. Business: Plumber Merriam, GenX New Wood Floors Sink is leaking profusely Contact Us 512-553-5501 SPONTANEOUS What To Test? Calls to Action 1 2 3 4 Image courtesy djones76 via istock.xchng

9. Business: Sports Equipment What to Test?! Categories James, GenX Amateur Soccer Player Plays to win Spares no expense on game COMPETITIVE Image courtesy Mart1n via istock.xchng Profile:

10. Business: Sports Equipment What to Test?! Categories James, GenX Amateur Soccer Player Plays to win Spares no expense on game Soccer Equipment COMPETITIVE Hot New Products Editor’s Choice Best Deals 2 1 3 4 Image courtesy Mart1n via istock.xchng

11. Business: Sports Equipment What to Test?! Categories James, GenX Amateur Soccer Player Plays to win Spares no expense on game Soccer Equipment COMPETITIVE Hot New Products Editor’s Choice Best Deals 2 1 3 4 Image courtesy Mart1n via istock.xchng

12. Business: Manufacturer Roy, Boomer Operations Manager Looking for Workflow Software Not Technical METHODICAL What To Test?! Copy Image courtesy freber via istock.xchng Profile:

13. Business: Manufacturer METHODICAL 3 What To Test?! Copy Our on-demand software provides a best-of-breed solution to quickly drive performance information to the right people in an organization. Read More New IBM Case Study Business transformation achieved using SOA and other technologies for Texas Health & Human Services Commission 2 1

14. Business: Manufacturer METHODICAL 3 What To Test?! Copy Our on-demand software provides a best-of-breed solution to quickly drive performance information to the right people in an organization. Read More New IBM Case Study Business transformation achieved using SOA and other technologies for Texas Health & Human Services Commission 2 1

15. Business: Pet Kennel Sara, GenX Sales Engineer Needs a place to take care of her dog during business trips. Humanist What To Test?! Headlines Image courtesy adripoveda via iistock.xchng Profile:

16. Business: Pet Kennel Sara, GenX Sales Engineer Needs a place to take care of her dog during business trips. Humanist The Best Price in Town on Kenneling Services 3 1 What To Test?! Headlines Our Trained Staff Looks Forward to Caring for Your Pet The Largest Kennel in the City 2 Give Your Dog a Vacation 4 Image courtesy adripoveda via iistock.xchng

17. Business: Pet Kennel Sara, GenX Sales Engineer Needs a place to take care of her dog during business trips. Humanist The Best Price in Town on Kenneling Services 3 1 What To Test?! Headlines Our Trained Staff Looks Forward to Caring for Your Pet The Largest Kennel in the City 2 Give Your Dog a Vacation 4 Image courtesy adripoveda via iistock.xchng

18. Business: IT Services Rick, Millennial IT Admin Looking for a quick way to diagnose a problem with a new server. Competitive What To Test?! Forms Buttons Image courtesy jenikahycc via iistock.xchng Profile:

19. Business: IT Services Competitive What To Test?! Form Buttons 3 1 2 4 Free Demo Free Demo Free Demo Free Demo Submit Start Demo Next Step Download Now

20. Business: IT Services Competitive What To Test?! Form Buttons 3 1 2 4 Free Demo Free Demo Free Demo Free Demo Submit Start Demo Next Step Download Now

21. Connect with Brian http:// ConversionScientist.com http:// brian.massey.name/ http:// brian.massey.name/ facebook http:// brian.massey.name/ twitter Or just show up in Austin