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THE GIG ECONOMY:
PREPARING HIGH SCHOOL STUDENTS
FOR CAREERS IN 2020
Bob Carlton, Educational Consultant, College MatchPoint
Rich Feller, Chief Scientist, YouScience
TUESDAY, JUNE 20
bit.ly/gigheca2017
@HECAtweets #HECA17
Introductions
Bob Carlton LinkedIn, Twitter
Educational Consultant, College MatchPoint
• Hired & trained more than 600 college grads
• Leadership roles in large companies & startups
• Gig economy work started in 2009
• Top LinkedIn skills: start-ups, marketing, strategy
Rich Feller LinkedIn, Twitter
Chief Scientist, YouScience
• Professor, Counseling and Career Development, Colorado State
• Past President, National Career Development Association
• Career Specialist, NSF Gaussi Project, Colorado State University
• Top Linkedin Skills: Career counseling, career development
Objectives
1. Understand the ways in which careers are
changing for college graduates, including a
greater focus on project-based work
2. Develop a plan for using tools to develop
expertise in project settings aligned to the
student’s aptitudes and interests
3. Share good practices on career discovery with
students during the college planning process
4
A Disclaimer
5
Parent’s Focus
• Parents often unsure how to help and where they can find trusted info
• 55% of high school students say that their parents are putting pressure on
them to gain professional experience
• 54% of high school parents haven’t helped their children get work
experience during high school
Source: Internships.com, High School Careers Study
Careers after college ranked as #1
concern for parents of high school
juniors & seniors
6
Careers 2020
• Careers turned to jobs, jobs turning to gigs
• 40% of the American workforce
will be independent contractors
• 60% of the jobs college students are preparing for will be
radically altered by technology & automation
• Fastest growing sectors: healthcare (for example, PTA, OTA),
computer science, biomedical, data analysis
• Millennials will replace Baby Boomers in largest portion of
management positions; Gen Z replacing Millennials in entry-level
Source: Bureau Labor Statistics Career Summary
7
Gen Z
Source: Harland Clarke: How the Great Recession Has Shaped Generation Z
8
Gen Z @ Work
• "Gen-Z doesn't even use email unless they're applying for a job.”
• 75% interested in having multiple roles w/in 1 place of employment
• 40% say working Wi-Fi more important than working bathrooms
Source: Gen Z @ Work: How The Next Generation Is Transforming The Workplace
Gen Z: Born 1998 +, 25% of U.S.
population
55% of Generation Z are non-Hispanic
Caucasians, 24% are Hispanic, 14% are
African-American, 4% are Asian, and 4% are
multiracial or other
9
Gig Economy
• Gig: project or task for which a worker is
hired, often through a digital marketplace,
to work on demand in a project setting
• Duration: some very brief, such as answering a 5-
minute survey on Amazon Mechanical Turk; others
are much longer but still of limited duration, such as
an 18-month database management project
• Episodic: when one gig is over, workers who earn a
steady income find another; works are juggling
multiple jobs at once
Source: Bureau Labor Statistics Career Summary
10
• 40% of workforce will be independent contractors by 2020
• 47% Gen Zers already working for themselves through freelancing
• 25% of Americans had careers in the Gig Economy in 2016
• Significant change from many of our assumptions
 driven by a combination of chance to pursue one’s passion
and/or the necessity to make ends meet
 work can increasingly be done from anywhere, so that job
and location are decoupled
 challenges traditional ideas of benefits & training
Gig Economy
Source: Bureau Labor Statistics Career Summary
11
Gig Economy
12
Gig Economy
Source: Upwork
13
• Coworking: shared working environment, with multiple independent
activity spaces
• Design thinking: an interdisciplinary approach that consider complex
issues and resolve problems more broadly
• Flat organization: organizational structure with few or no levels of middle
management between staff and leadership
• Skills increasingly more important than jobs
Gig Economy
14
Toggl: Time Tracking Google Apps Trello: Project Management
Slack: Messaging
Gig Economy
15
Hi, what do
you do?
*Changing
workplace
*Career
transitions
*Identify
talent
16
HEROIC Mindset
Able to Navigate a Lifetime of Transitions?
Hope: thinking process to pursue goals
self-Efficacy: trust ability to organize & execute
Resilience: reframe to navigate stress & construct meaning
Optimism: see upsides/solutions of things gone wrong
Intentional Exploration: watch for clues
Clarification and Curiosity: clear intentions/asking why
17
Social Capital
• Career = Current 5 Best Friends
• Who are your current 5 best friends?
• Statistical Average
• Joe V
• Skip N
• Fareed Z
• Judy W
• Friday night group
18
YouScience Slide
• <content>
19
Both/And Skills
Developing technical skills &
liberal arts education can 2X jobs
available to grads
 Marketing
 Sales
Business
 Social Media
 Graphic Design
 Data Analytics
 Computer and IT Networking
20
Best Fit
Measured/Performance
APTITUDES
SelfReported
INTERESTS
LOW HIGH
HIGH
Struggle Fit
Examine tension, challenges, and rewards of
using low natural aptitudes within high
interest work environments
Best Fit
Use natural aptitudes and be rewarded by
spending time/focus within satisfying
activities
LOW
Draining Fit
Explore and field test how you would be
distracted and tired not using your natural
aptitudes spending time on less satisfying
activities
Extrinsic Reward Fit
Examine intrinsic rewards, boredom and
challenges of using natural aptitudes
within low interest work environments
LOW HIGH
HIGH
LOW
BEST FIT = 1. Interests & Aptitude
2. Chasing “Internal Motivation”
21
22
“Hidden” Talent
• Interest only based CD widens the skills gap
• Aptitude-enhanced CD expands opportunities
across race, gender, SES, geography
23
Project Skills
• Provide clear instructions and expectations
• Flexibility in managing time and prioritizing
tasks
• Comfort with varying degrees of autonomy
• Proactive in finding new, potential problems
rather than waiting to see if anything goes
wrong
• Reflect on problem-solving attempt to
determine its strengths and weaknesses
24
Core Skills
 Personal brand: market yourself--while avoiding that nasty
feeling that you are engaged in self-promotion
 Agile learning: skill development is iterative, not linear
 “I’m with the band”: creating & nurturing your own team
 Self-guided: learn to work without the guidance of a boss
telling you what to do
25
Core Skills
 ♥ your solutions: focus on problems and challenges you
are good at solving, rather job tasks and responsibilities
 ♥ their problems: helping people to be sure they're working
on the right problem before offering solutions
 Working "out loud”: document your progress so you can
learn from what is and isn't working
26
Creative Skills
27
Specific Skills
Business
Operations
Project
Management
Business
Administration
Scheduling
Customer
Service
Economics
Marketing Social Media Marketing
Adobe
Photoshop
Facebook Market Research
Engineering
Electrical
Engineering
Computer
Engineering
AutoCAD
Mechanical
Engineering
Project
Management
Sales and
Business
Development
Sales
Business
Development
Marketing
Customer
Service
Project
Management
Media,
Communications,
and Public
Relations
Social Media Journalism
Adobe
Photoshop
Marketing
Technical Writing
/ Editing
Data Analytics Data Analysis Data Collection Market Research Mathematics
Project
Management
Finance Budgeting Accounting
Financial
Analysis
Project
Management
Economics
28
Specific Skills
IT Development`
Software
Development
JAVA
Software
Engineering
C++
Computer
Engineering
Arts and Design Adobe Photoshop Adobe Indesign Adobe Illustrator Graphic Design Adobe Acrobat
Project and
Program
Management
Project
Management
Scheduling AutoCAD Budgeting Spreadsheets
Human
Resources
Onboarding
Project
Management
Scheduling
Leadership
Development
Customer Service
Science and the
Environment
Chemistry Biology Physics Mathematics Experiments
Healthcare Patient Care Physical Demand Customer Service
Public Health and
Safety
Cardiopulmonary
Resuscitation
(CPR)
Education and
Human Services
Fundraising Social Media Teaching Event Planning Physical Demand
Legal Legal Compliance Legal Research Litigation Customer Service Budgeting
Architecture and
Structural
Design
Revit AutoCAD Adobe Photoshop Adobe Indesign Google SketchUp
29
Internships
• 50% of employers currently accepting applications from high school
students or plan to start an internship program this year
• Top qualities companies are looking for high school interns: interview
performance (50%), academic performance (41%) and references (36%)
• Top 3 three things students looking to get out of internships: new skills
(92%), work experience (81%) and mentorship/networking (72%)
• 85% of recent college graduates had at least one internship, 30%had
completed two and 15% had finished three
Source: Internships.com, High School Careers Study
30
Tools: Canvas
© College MatchPoint
31
Tools: LinkedIn
• Skills: skills most commonly searched component of profiles
• Projects: wide range of sites to link to projects, including DropBox,
SlideShare, Prezi, Twitter, Pinterest, YouTube, and Vimeo
32
Tools: Portfolio
33
What Works for You ?
Contact Us
Bob Carlton LinkedIn, Twitter
Educational Consultant, College MatchPoint
bob@collegematchpoint.com
Rich Feller LinkedIn, Twitter
Chief Scientist, YouScience
rich.feller@colostate.edu
@HECAtweets #HECA17
Thank you for joining us today!
Please look for an online evaluation
following the conference.
See you Deep in the Heart of HECA in 2018!

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HECA 2017: THE GIG ECONOMY

  • 1. THE GIG ECONOMY: PREPARING HIGH SCHOOL STUDENTS FOR CAREERS IN 2020 Bob Carlton, Educational Consultant, College MatchPoint Rich Feller, Chief Scientist, YouScience TUESDAY, JUNE 20 bit.ly/gigheca2017 @HECAtweets #HECA17
  • 2. Introductions Bob Carlton LinkedIn, Twitter Educational Consultant, College MatchPoint • Hired & trained more than 600 college grads • Leadership roles in large companies & startups • Gig economy work started in 2009 • Top LinkedIn skills: start-ups, marketing, strategy Rich Feller LinkedIn, Twitter Chief Scientist, YouScience • Professor, Counseling and Career Development, Colorado State • Past President, National Career Development Association • Career Specialist, NSF Gaussi Project, Colorado State University • Top Linkedin Skills: Career counseling, career development
  • 3. Objectives 1. Understand the ways in which careers are changing for college graduates, including a greater focus on project-based work 2. Develop a plan for using tools to develop expertise in project settings aligned to the student’s aptitudes and interests 3. Share good practices on career discovery with students during the college planning process
  • 5. 5 Parent’s Focus • Parents often unsure how to help and where they can find trusted info • 55% of high school students say that their parents are putting pressure on them to gain professional experience • 54% of high school parents haven’t helped their children get work experience during high school Source: Internships.com, High School Careers Study Careers after college ranked as #1 concern for parents of high school juniors & seniors
  • 6. 6 Careers 2020 • Careers turned to jobs, jobs turning to gigs • 40% of the American workforce will be independent contractors • 60% of the jobs college students are preparing for will be radically altered by technology & automation • Fastest growing sectors: healthcare (for example, PTA, OTA), computer science, biomedical, data analysis • Millennials will replace Baby Boomers in largest portion of management positions; Gen Z replacing Millennials in entry-level Source: Bureau Labor Statistics Career Summary
  • 7. 7 Gen Z Source: Harland Clarke: How the Great Recession Has Shaped Generation Z
  • 8. 8 Gen Z @ Work • "Gen-Z doesn't even use email unless they're applying for a job.” • 75% interested in having multiple roles w/in 1 place of employment • 40% say working Wi-Fi more important than working bathrooms Source: Gen Z @ Work: How The Next Generation Is Transforming The Workplace Gen Z: Born 1998 +, 25% of U.S. population 55% of Generation Z are non-Hispanic Caucasians, 24% are Hispanic, 14% are African-American, 4% are Asian, and 4% are multiracial or other
  • 9. 9 Gig Economy • Gig: project or task for which a worker is hired, often through a digital marketplace, to work on demand in a project setting • Duration: some very brief, such as answering a 5- minute survey on Amazon Mechanical Turk; others are much longer but still of limited duration, such as an 18-month database management project • Episodic: when one gig is over, workers who earn a steady income find another; works are juggling multiple jobs at once Source: Bureau Labor Statistics Career Summary
  • 10. 10 • 40% of workforce will be independent contractors by 2020 • 47% Gen Zers already working for themselves through freelancing • 25% of Americans had careers in the Gig Economy in 2016 • Significant change from many of our assumptions  driven by a combination of chance to pursue one’s passion and/or the necessity to make ends meet  work can increasingly be done from anywhere, so that job and location are decoupled  challenges traditional ideas of benefits & training Gig Economy Source: Bureau Labor Statistics Career Summary
  • 13. 13 • Coworking: shared working environment, with multiple independent activity spaces • Design thinking: an interdisciplinary approach that consider complex issues and resolve problems more broadly • Flat organization: organizational structure with few or no levels of middle management between staff and leadership • Skills increasingly more important than jobs Gig Economy
  • 14. 14 Toggl: Time Tracking Google Apps Trello: Project Management Slack: Messaging Gig Economy
  • 15. 15 Hi, what do you do? *Changing workplace *Career transitions *Identify talent
  • 16. 16 HEROIC Mindset Able to Navigate a Lifetime of Transitions? Hope: thinking process to pursue goals self-Efficacy: trust ability to organize & execute Resilience: reframe to navigate stress & construct meaning Optimism: see upsides/solutions of things gone wrong Intentional Exploration: watch for clues Clarification and Curiosity: clear intentions/asking why
  • 17. 17 Social Capital • Career = Current 5 Best Friends • Who are your current 5 best friends? • Statistical Average • Joe V • Skip N • Fareed Z • Judy W • Friday night group
  • 19. 19 Both/And Skills Developing technical skills & liberal arts education can 2X jobs available to grads  Marketing  Sales Business  Social Media  Graphic Design  Data Analytics  Computer and IT Networking
  • 20. 20 Best Fit Measured/Performance APTITUDES SelfReported INTERESTS LOW HIGH HIGH Struggle Fit Examine tension, challenges, and rewards of using low natural aptitudes within high interest work environments Best Fit Use natural aptitudes and be rewarded by spending time/focus within satisfying activities LOW Draining Fit Explore and field test how you would be distracted and tired not using your natural aptitudes spending time on less satisfying activities Extrinsic Reward Fit Examine intrinsic rewards, boredom and challenges of using natural aptitudes within low interest work environments LOW HIGH HIGH LOW BEST FIT = 1. Interests & Aptitude 2. Chasing “Internal Motivation”
  • 21. 21
  • 22. 22 “Hidden” Talent • Interest only based CD widens the skills gap • Aptitude-enhanced CD expands opportunities across race, gender, SES, geography
  • 23. 23 Project Skills • Provide clear instructions and expectations • Flexibility in managing time and prioritizing tasks • Comfort with varying degrees of autonomy • Proactive in finding new, potential problems rather than waiting to see if anything goes wrong • Reflect on problem-solving attempt to determine its strengths and weaknesses
  • 24. 24 Core Skills  Personal brand: market yourself--while avoiding that nasty feeling that you are engaged in self-promotion  Agile learning: skill development is iterative, not linear  “I’m with the band”: creating & nurturing your own team  Self-guided: learn to work without the guidance of a boss telling you what to do
  • 25. 25 Core Skills  ♥ your solutions: focus on problems and challenges you are good at solving, rather job tasks and responsibilities  ♥ their problems: helping people to be sure they're working on the right problem before offering solutions  Working "out loud”: document your progress so you can learn from what is and isn't working
  • 27. 27 Specific Skills Business Operations Project Management Business Administration Scheduling Customer Service Economics Marketing Social Media Marketing Adobe Photoshop Facebook Market Research Engineering Electrical Engineering Computer Engineering AutoCAD Mechanical Engineering Project Management Sales and Business Development Sales Business Development Marketing Customer Service Project Management Media, Communications, and Public Relations Social Media Journalism Adobe Photoshop Marketing Technical Writing / Editing Data Analytics Data Analysis Data Collection Market Research Mathematics Project Management Finance Budgeting Accounting Financial Analysis Project Management Economics
  • 28. 28 Specific Skills IT Development` Software Development JAVA Software Engineering C++ Computer Engineering Arts and Design Adobe Photoshop Adobe Indesign Adobe Illustrator Graphic Design Adobe Acrobat Project and Program Management Project Management Scheduling AutoCAD Budgeting Spreadsheets Human Resources Onboarding Project Management Scheduling Leadership Development Customer Service Science and the Environment Chemistry Biology Physics Mathematics Experiments Healthcare Patient Care Physical Demand Customer Service Public Health and Safety Cardiopulmonary Resuscitation (CPR) Education and Human Services Fundraising Social Media Teaching Event Planning Physical Demand Legal Legal Compliance Legal Research Litigation Customer Service Budgeting Architecture and Structural Design Revit AutoCAD Adobe Photoshop Adobe Indesign Google SketchUp
  • 29. 29 Internships • 50% of employers currently accepting applications from high school students or plan to start an internship program this year • Top qualities companies are looking for high school interns: interview performance (50%), academic performance (41%) and references (36%) • Top 3 three things students looking to get out of internships: new skills (92%), work experience (81%) and mentorship/networking (72%) • 85% of recent college graduates had at least one internship, 30%had completed two and 15% had finished three Source: Internships.com, High School Careers Study
  • 31. 31 Tools: LinkedIn • Skills: skills most commonly searched component of profiles • Projects: wide range of sites to link to projects, including DropBox, SlideShare, Prezi, Twitter, Pinterest, YouTube, and Vimeo
  • 34. Contact Us Bob Carlton LinkedIn, Twitter Educational Consultant, College MatchPoint bob@collegematchpoint.com Rich Feller LinkedIn, Twitter Chief Scientist, YouScience rich.feller@colostate.edu
  • 35. @HECAtweets #HECA17 Thank you for joining us today! Please look for an online evaluation following the conference. See you Deep in the Heart of HECA in 2018!