Bob Carlton, Educational Consultant
Rich Feller, Chief Scientist, YouScience
By 2020, approximately 40% of the U.S. workforce will be engaged in quick “gigs” and project-based work. Most college seniors in 2020 will enter the workforce managing a series of projects, rather than dedicating years of service to any particular organization. This session will focus on how early career discovery during the college planning process can better prepare students for this new career reality, including tools for developing expertise in project settings aligned to the student’s aptitudes and interests.
1. THE GIG ECONOMY:
PREPARING HIGH SCHOOL STUDENTS
FOR CAREERS IN 2020
Bob Carlton, Educational Consultant, College MatchPoint
Rich Feller, Chief Scientist, YouScience
TUESDAY, JUNE 20
bit.ly/gigheca2017
@HECAtweets #HECA17
2. Introductions
Bob Carlton LinkedIn, Twitter
Educational Consultant, College MatchPoint
• Hired & trained more than 600 college grads
• Leadership roles in large companies & startups
• Gig economy work started in 2009
• Top LinkedIn skills: start-ups, marketing, strategy
Rich Feller LinkedIn, Twitter
Chief Scientist, YouScience
• Professor, Counseling and Career Development, Colorado State
• Past President, National Career Development Association
• Career Specialist, NSF Gaussi Project, Colorado State University
• Top Linkedin Skills: Career counseling, career development
3. Objectives
1. Understand the ways in which careers are
changing for college graduates, including a
greater focus on project-based work
2. Develop a plan for using tools to develop
expertise in project settings aligned to the
student’s aptitudes and interests
3. Share good practices on career discovery with
students during the college planning process
5. 5
Parent’s Focus
• Parents often unsure how to help and where they can find trusted info
• 55% of high school students say that their parents are putting pressure on
them to gain professional experience
• 54% of high school parents haven’t helped their children get work
experience during high school
Source: Internships.com, High School Careers Study
Careers after college ranked as #1
concern for parents of high school
juniors & seniors
6. 6
Careers 2020
• Careers turned to jobs, jobs turning to gigs
• 40% of the American workforce
will be independent contractors
• 60% of the jobs college students are preparing for will be
radically altered by technology & automation
• Fastest growing sectors: healthcare (for example, PTA, OTA),
computer science, biomedical, data analysis
• Millennials will replace Baby Boomers in largest portion of
management positions; Gen Z replacing Millennials in entry-level
Source: Bureau Labor Statistics Career Summary
8. 8
Gen Z @ Work
• "Gen-Z doesn't even use email unless they're applying for a job.”
• 75% interested in having multiple roles w/in 1 place of employment
• 40% say working Wi-Fi more important than working bathrooms
Source: Gen Z @ Work: How The Next Generation Is Transforming The Workplace
Gen Z: Born 1998 +, 25% of U.S.
population
55% of Generation Z are non-Hispanic
Caucasians, 24% are Hispanic, 14% are
African-American, 4% are Asian, and 4% are
multiracial or other
9. 9
Gig Economy
• Gig: project or task for which a worker is
hired, often through a digital marketplace,
to work on demand in a project setting
• Duration: some very brief, such as answering a 5-
minute survey on Amazon Mechanical Turk; others
are much longer but still of limited duration, such as
an 18-month database management project
• Episodic: when one gig is over, workers who earn a
steady income find another; works are juggling
multiple jobs at once
Source: Bureau Labor Statistics Career Summary
10. 10
• 40% of workforce will be independent contractors by 2020
• 47% Gen Zers already working for themselves through freelancing
• 25% of Americans had careers in the Gig Economy in 2016
• Significant change from many of our assumptions
driven by a combination of chance to pursue one’s passion
and/or the necessity to make ends meet
work can increasingly be done from anywhere, so that job
and location are decoupled
challenges traditional ideas of benefits & training
Gig Economy
Source: Bureau Labor Statistics Career Summary
13. 13
• Coworking: shared working environment, with multiple independent
activity spaces
• Design thinking: an interdisciplinary approach that consider complex
issues and resolve problems more broadly
• Flat organization: organizational structure with few or no levels of middle
management between staff and leadership
• Skills increasingly more important than jobs
Gig Economy
15. 15
Hi, what do
you do?
*Changing
workplace
*Career
transitions
*Identify
talent
16. 16
HEROIC Mindset
Able to Navigate a Lifetime of Transitions?
Hope: thinking process to pursue goals
self-Efficacy: trust ability to organize & execute
Resilience: reframe to navigate stress & construct meaning
Optimism: see upsides/solutions of things gone wrong
Intentional Exploration: watch for clues
Clarification and Curiosity: clear intentions/asking why
17. 17
Social Capital
• Career = Current 5 Best Friends
• Who are your current 5 best friends?
• Statistical Average
• Joe V
• Skip N
• Fareed Z
• Judy W
• Friday night group
19. 19
Both/And Skills
Developing technical skills &
liberal arts education can 2X jobs
available to grads
Marketing
Sales
Business
Social Media
Graphic Design
Data Analytics
Computer and IT Networking
20. 20
Best Fit
Measured/Performance
APTITUDES
SelfReported
INTERESTS
LOW HIGH
HIGH
Struggle Fit
Examine tension, challenges, and rewards of
using low natural aptitudes within high
interest work environments
Best Fit
Use natural aptitudes and be rewarded by
spending time/focus within satisfying
activities
LOW
Draining Fit
Explore and field test how you would be
distracted and tired not using your natural
aptitudes spending time on less satisfying
activities
Extrinsic Reward Fit
Examine intrinsic rewards, boredom and
challenges of using natural aptitudes
within low interest work environments
LOW HIGH
HIGH
LOW
BEST FIT = 1. Interests & Aptitude
2. Chasing “Internal Motivation”
22. 22
“Hidden” Talent
• Interest only based CD widens the skills gap
• Aptitude-enhanced CD expands opportunities
across race, gender, SES, geography
23. 23
Project Skills
• Provide clear instructions and expectations
• Flexibility in managing time and prioritizing
tasks
• Comfort with varying degrees of autonomy
• Proactive in finding new, potential problems
rather than waiting to see if anything goes
wrong
• Reflect on problem-solving attempt to
determine its strengths and weaknesses
24. 24
Core Skills
Personal brand: market yourself--while avoiding that nasty
feeling that you are engaged in self-promotion
Agile learning: skill development is iterative, not linear
“I’m with the band”: creating & nurturing your own team
Self-guided: learn to work without the guidance of a boss
telling you what to do
25. 25
Core Skills
♥ your solutions: focus on problems and challenges you
are good at solving, rather job tasks and responsibilities
♥ their problems: helping people to be sure they're working
on the right problem before offering solutions
Working "out loud”: document your progress so you can
learn from what is and isn't working
27. 27
Specific Skills
Business
Operations
Project
Management
Business
Administration
Scheduling
Customer
Service
Economics
Marketing Social Media Marketing
Adobe
Photoshop
Facebook Market Research
Engineering
Electrical
Engineering
Computer
Engineering
AutoCAD
Mechanical
Engineering
Project
Management
Sales and
Business
Development
Sales
Business
Development
Marketing
Customer
Service
Project
Management
Media,
Communications,
and Public
Relations
Social Media Journalism
Adobe
Photoshop
Marketing
Technical Writing
/ Editing
Data Analytics Data Analysis Data Collection Market Research Mathematics
Project
Management
Finance Budgeting Accounting
Financial
Analysis
Project
Management
Economics
28. 28
Specific Skills
IT Development`
Software
Development
JAVA
Software
Engineering
C++
Computer
Engineering
Arts and Design Adobe Photoshop Adobe Indesign Adobe Illustrator Graphic Design Adobe Acrobat
Project and
Program
Management
Project
Management
Scheduling AutoCAD Budgeting Spreadsheets
Human
Resources
Onboarding
Project
Management
Scheduling
Leadership
Development
Customer Service
Science and the
Environment
Chemistry Biology Physics Mathematics Experiments
Healthcare Patient Care Physical Demand Customer Service
Public Health and
Safety
Cardiopulmonary
Resuscitation
(CPR)
Education and
Human Services
Fundraising Social Media Teaching Event Planning Physical Demand
Legal Legal Compliance Legal Research Litigation Customer Service Budgeting
Architecture and
Structural
Design
Revit AutoCAD Adobe Photoshop Adobe Indesign Google SketchUp
29. 29
Internships
• 50% of employers currently accepting applications from high school
students or plan to start an internship program this year
• Top qualities companies are looking for high school interns: interview
performance (50%), academic performance (41%) and references (36%)
• Top 3 three things students looking to get out of internships: new skills
(92%), work experience (81%) and mentorship/networking (72%)
• 85% of recent college graduates had at least one internship, 30%had
completed two and 15% had finished three
Source: Internships.com, High School Careers Study
31. 31
Tools: LinkedIn
• Skills: skills most commonly searched component of profiles
• Projects: wide range of sites to link to projects, including DropBox,
SlideShare, Prezi, Twitter, Pinterest, YouTube, and Vimeo
34. Contact Us
Bob Carlton LinkedIn, Twitter
Educational Consultant, College MatchPoint
bob@collegematchpoint.com
Rich Feller LinkedIn, Twitter
Chief Scientist, YouScience
rich.feller@colostate.edu
35. @HECAtweets #HECA17
Thank you for joining us today!
Please look for an online evaluation
following the conference.
See you Deep in the Heart of HECA in 2018!