This document discusses iBokan, a company developing educational and entertaining mobile apps for children. iBokan has published over 30 successful iPhone apps, including Cute Math and Eye Test. They are focused on creating a mobile edutainment theme park and social networking site for kids aged pre-K to 12. iBokan also provides app analytics tools and training. Their business model centers on creating content once and distributing it across mobile, web, TV and print channels.
3. Market Opportunity
Everything mobile, and now!
For post-iPhone era, smart handsets like iPhone/iPod Touch (over 40m sold
worldwide) is de facto standard featuring mobility, Internet, & interactivity
Big touch screen, powerful CPU, Internet access with WiFi or 3G anytime anywhere
Jupiter Research: mobile app market size is $25 billion by 2014
Edutainment Trend:
Web generation parents and teachers are more tech-savvy, focusing more on
interactive edutainment
Mobile Natives: kids have access to online and mobile handsets at younger age
education is more of mobile, interactive, social, entertaining, and learning by doing
smart handsets become more of entertainment / education center.
Issue: not much interactive education contents available
iBokan is the driving force and first-mover in
Developing mobile interactive edutainment & online theme park for mobile kids
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5. Team iBokan (2)
Creative Artists
Expert User Interface Designers
Technical Programmers
Senior Content Editors
Professional Education Advisory Board
Experienced Management
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6. iPhone App Dev
Published 30 iPhone Apps
Efficient productive process
Cute Math:
Featured TWICE as “New & Noteworthy” on
iTunes (in Feb & June)
Less than 1% chance for being featured
Ranked No 1 in “Top Paid Apps” in Education
Jumbo book
Interactive picture book series (20
episodes in total)
Bo’s Rainbow ranks No 30. in Education
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7. iPhone Apps (2)
Eye Test
Featured as “New & Noteworthy” on iTunes
Ranked as No 1 in “Top Paid Apps” in
Medical for 7 weeks.
Ranked as No 29 in “Top Paid Apps” Overall
3 companies want to buy out or re-brand it
Galaxy Impact
220,000 downloads in first two weeks
Ranked 10th in "Top Free Games"
Ranked 20th in "Top Free Apps“
Over 500,000 downloads in total.
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8. Samsung Mobile
iBokan is the Core Developer for Samsung Mobile
the only one in China
One of three worldwide in Life Style & Healthcare
MFN relationship with Samsung
Porting iPhone apps to A-Store
Eye Test & Eye Test for Kids, Cute Math (I & II)
Developing two killer apps
Samsung pays but iBokan owns IP
Samsung is promoting iBokan & our apps
Video, images, banners, commercials
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10. Business Model (2)
Focus on Edutainment market (preK – 12)
Mobile edutainment theme park / community
Avatars
Free access
Virtual money
Free games leading to SNS
Content created once, repackaged & resold
everywhere
Distribution channels: mobile, web, TV, Print.
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11. Mobile App Analytics Tool
Kukapp is the Google Analytics for Mobile App
Stores like Apple iTunes and Nokia Ovi
Our competitive advantage in app analytics & dev
Can be offered as a paid service
To-be-released in June
Targeted market
iPhone app developers, Project Managers &
marketers
General iphone app users
Features
Track & analyze each app’s performance in real time
Visualize analysis result
Compare app performance or the same app among
different app store
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12. iPhone App Dev Training
Start a training program for iPhone
developers
July 20th, in Beijing
Build an iPhone dev community
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13. Summary
Business Model
Mobile SNS: edutainment for kids (preK – 12)
Competitive advantages
Creativity + Technology + Management
Early success in iPhone
Strategic support from Samsung Mobile &
Orange-French Telecom
Effective online marketing & promotion
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