Brant Long on social media and commercial property. Urban Land Institute conference (excerpt)

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Brant Long, global brand director of Jones Lang LaSalle, on social media in corporate real estate. Presented at ULI Europe Annual Conference, Paris 3 February 2010

Empresariales Economía y finanzas

ULI member survey ,[object Object],[object Object],[object Object]

Highlights of findings (39 responses) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Big questions Can you make money? Valid in corporate real estate?

Dell Outlet 1.5 million followers = $6.5 million in revenue

Not an intuitive, natural match… Precedent Hierarchical Cyclical Information is powerful Local customs Isolated Novelty obsessed Distributed Instant Information is promiscuous Global standards Connected Commercial real estate Web Institutions Individuals

… but watch for interesting developments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Remember No one’s in charge World of communities Not just for kids

Thank you COPYRIGHT © JONES LANG LASALLE IP, INC. 2010

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