Is your customer looking for an instrument you don't have? Use the Dealers Collective to find instruments from other V&R dealers and builders, sell them to your own customers, and earn a commission.

1. Welcome to – The Dealers Collective 19-08-2011 1 Working together with other dealers and builders to expand your business

3. How does the Dealers Collective work?

4. How do I earn a profit?

5. Dealers Collective – User Guide19-08-2011 2

6. 19-08-2011 3 Vintageandrare.com The V&R Mission We are committed to… Expanding the market for vintage and rare musical instruments by making it easier for enthusiasts, anywhere in the world, to find and purchase the world’s finest vintage and rare instruments.

7. Vintageandrare.com The Dealers Collective The Dealers Collective is a new platform on Vintage & Rare, where you can work together with other dealers and builders to mutually expand your sales potential. The Dealers Collective can help you expand your business by: Increasing the size of your inventory Increasing the size of your customer base 19-08-2011 4

8. Vintageandrare.com Helping you Serve your Customers A potential customer visits your shop, looking to buy a vintage instrument that you don’t have. Instead of showing this customer the door, you… Log-on to the Dealers Collective at Vintage & Rare Find another dealer or builder who has the instrument Broker the sale Earn a commission and get a happy customer! We want you to be able to earn a profit on every customer that walks through your door, regardless of what instrument they are looking for. 19-08-2011 5

9. Vintageandrare.com How it works It’s quite simple: The Dealers Collective works by letting you purchase specific instruments from other certified dealers and builders on Vintage & Rare, at a discounted price, and sell these instruments to your own customers with a mark-up. Likewise, you can make your own instruments and products available to other dealers and builders on Vintage & Rare, and determine the price that you are willing to sell them for. Other dealers will then sell your instruments to their customers for you. 19-08-2011 6

10. Vintageandrare.com The Dealers Collective – User Guide 1. Accessing the Dealers Collective 2. Making your instruments and products available 3. Brokering a sale through the Dealers Collective 4. Earning a profit 19-08-2011 7

11. Vintageandrare.com 1. Accessing the Dealers Collective Log-in to your profile on Vintageandrare.com Select the ’Dealers Collective’ tab on your main profile page And, you are ready to go! 19-08-2011 8

12. Vintageandrare.com 2. Making your own instruments available Click on ’My Instruments’ on your main profile page, and select ’Items List’ Select the instrument(s) you want to make available on the Dealers Collective Click ’Edit’ Check the box beside ’Dealers Collective’ under Step 4 Insert you in-store price, and the dealer discount (in %) you are willing to give And, your item is now available in the Dealers Collective! 19-08-2011 9

13. Vintageandrare.com 3. Brokering a sale 1. Find the instrument or product you are looking for 2. Click ’Make an inquiry’ to contact the dealer or builder directly 3. Negotiate shipping terms and other conditions Note: Internal Dealer Discount is already determined 19-08-2011 10

14. Vintageandrare.com 4. Earning a profit When you sell another dealer or builder’s instrument or product: You receive a Dealer’s Discount on the price of the instrument The Dealer’s Discount is normally 20-30% You earn a profit by adding a markup to your re-sell price When another dealer or builder sells your instrument or product: You earn your normal profit, minus the Dealers Discount And any negotiated shipping costs 19-08-2011 11

15. Vintageandrare.com … Thank you We hope you enjoy the opportunities provided by the Dealers Collective, and that you find it useful for your business. The Dealers Collective is constantly growing. However, in order to reach its full potential, we need as many participants as possible. Help us make this service the best it can be, and expand your sales network globally – make your instruments available on the Dealers Collective! Best regards, The VintageandRare Team 19-08-2011 12