On Saturday 27th May 2017 Bronwyn presented a Twitter workshop at #VividIdeas @VividSydney https://www.vividsydney.com/event/ideas/creative-approach-information-sharing-through-twitter

1. #VIVIDIDEAS: A CREATIVE
APPROACH TO INFORMATION
SHARING THROUGH TWITTER
SATURDAY, 27 MAY 2017, 05:00 PM — SATURDAY, 27 MAY 2017, 07:00 PM
@BRONWYNHEMSLEY
#VividIdeas @bronwynhemsley @UONSydney

2. #VIVIDIDEAS
#VIVIDSYDNEY @VIVIDSYDNEY
Vivid Sydney Twitter Handle @VividSydney
https://twitter.com/VividSydney
Search the search bar now for #VividIdeas
https://twitter.com/hashtag/vividideas?f=tweets&vertical=default&src=hash

3. “CREATIVE” WORKSHOP
• Did you bring technology, and creativity?
• What’s your @user handle in Twitter?
• Do you have a BIO statement?
• Do you have a PICTURE (Avi)
• Do you have a HEADER picture?
ACTIVITY – Edit your profile until you have all these things!
#VividIdeas @bronwynhemsley @UONSydney

4. WHAT DO YOU WANT TO CREATE?
• A network?
• A community?
• A voice?
• An image?
• A movement?
• A presence?
• A silence (listening space)
#VividIdeas @bronwynhemsley @UONSydney

5. LEARNING AIMS: #VIVIDIDEAS
• Introduce Twitter as a platform for conversation, communication,
and information on any topic
• Demonstrate the practical ways that people can find information
and use Twitter to spread information with their audience
• Highlight some strategies that help to grow supportive networks in
Twitter
• Slides from Twitter
#VividIdeas @bronwynhemsley @UONSydney

6. CONTENT: HOW TO USE TWITTER FOR WHAT
PURPOSE
• Twitter basics, including your profile and what it
communicates to your audience
• Tweeting for beginners and those who wish to refine skills
to use Twitter more strategically
• Ways to find and use information in Twitter, and credible
sources of high quality information
#VividIdeas @bronwynhemsley @UONSydney

7. Pictures! More than words.
Bio!
Overflow button
#VividIdeas @bronwynhemsley @UONSydney
ANATOMY OF A TWEET

8. TWITTER FOR THE NEWS – LIVE TWEETS
Backchannel Chat / TV or Conferences etc

9. LOOK AT YOUR NETWORK – EXPERIENCES?
• How many people are you following? Who?
• Do you know how to ‘mute’?
• Do you know how to manage ‘ads’ and ‘promoted tweets’?
• Block? When to block?
• Report? When to report?
• Can you find and follow someone in this room?
#VividIdeas @bronwynhemsley @UONSydney

10. LOOK AT YOUR NETWORK – EXPERIENCES?
• How many people are following you?
• Let your audience know when they might like to ‘mute’ you
• How much can your audience tolerate ‘self promotion’?
• To the extreme - Have you been blocked?
• Newbies in Twitter or ‘tweet a lots’ - Do you know how to ‘get
out of Twitter jail’?
#VividIdeas @bronwynhemsley @UONSydney

11. LEARNING OUTCOMES
1. Use Twitter to search for and spread information online
2. Take part in a conversation and communicate with others using
Twitter
3. Use hashtags effectively to connect with other people and reach
a larger targeted audience
#VividIdeas @bronwynhemsley @UONSydney

12. LEARNING OUTCOME 1:
• Using Twitter to find and spread information online:
• Do you know how to search the Twitter bar?
• Advanced search link https://twitter.com/search-advanced
Search for #hashtags or @usernames or key words
• You can use AND (and) OR e.g., @bronwynhemsley AND
@uon_research
• After your search, click on ‘People’
#VividIdeas @bronwynhemsley @UONSydney

13. LEARNING OUTCOME 2: @USERS IN TWEETS &
CONVERSATION
• Take part in a conversation and communicate with others using
Twitter
• Write a tweet. Mention somebody. You have started a
conversation!
• Hit ‘Reply’. Write something. You have kept a conversation going!
• When you hit reply, you still get your 140 characters in a tweet.
#VividIdeas @bronwynhemsley @UONSydney

14. “Pass Along” tweet
Hashtag (one)
@user mention
Link (copy paste the link)
#VividIdeas @bronwynhemsley @UONSydney
ANATOMY OF A TWEET

15. Retweet number
Likes number
Hashtag
@user Mention
Quote tweet function
Status broadcast tweet
Are you comfortable with Re-tweeting? Quote tweeting?
#VividIdeas @bronwynhemsley @UONSydney
ANATOMY OF A TWEET

16. LEARNING OUTCOME 3 #HASHTAGS
• Use hashtags effectively to connect with other people and reach a larger targeted audience
• Write the # then your word or number combination
• Do not use special characters (!*) or spaces in a hashtag; only_underscore will keep the tag ‘live’
• Make sure you leave a space BEFORE the hashtag – otherwise it will not be ‘live’
• Is the tag a ‘guessable’ word?
• A side comment or note? A highlight? An event tag?
• Ask for the ‘official hashtag’ if you are attending an event and stick to it
• MAXIMUM OF 2 HASHTAGS on a tweet (more looks like spam)
#VividIdeas @bronwynhemsley @UONSydney

17. HASHTAG STYLE – LIMIT TO TWO ON A TWEET
• #Word
• #TwoWords
• #Two_Words
• #As_Many_Words_As_You_Like
• #Words123 (word and numbers)
• #SideComment
• #ConfYEAR
• #Tvshow
• #CityEvent
• Hashtag Games (look at #IfBondMoviesWereAustralian)

18. ACTIVITY: EXPRESSIVE MODE - TWEETING
• Write a tweet! (or 3)
• Include a Twitter handle (@user)
• Include a hashtag (#word)
• Copy and paste in a link (website)
• Try inserting a GIF or a picture from your camera roll!
• Reply to yourself and write another one – you are now
‘linking’ tweets in a ‘thread’.
#VividIdeas @bronwynhemsley @UONSydney

19. ACTIVITY: RECEPTIVE MODE
FOLLOWING CONVERSATIONS (EXPANDING)
• Find a tweet in your tweet-stream that is ‘replying to @user’
• Click on the tweet – it will expand the conversation (easier to follow)
• You will see the tweet that the person is replying to
#VividIdeas @bronwynhemsley @UONSydney

20. FUN
• Gifs (for example – to create - https://giphy.com/)
• Emojis
• Tone and accent
• Adding context
#VividIdeas @bronwynhemsley @UONSydney

21. SERIOUS SIDE
• Block and report
• ’Tone of voice’ on Twitter
• Cyber-abuse, trolls, digital pile-on, group shaming
• Spreading fake news vs credible sources
• Reputation management
• Employer policies
• Code of conduct (eg professional associations) re confidentiality, privacy, online publication
#VividIdeas @bronwynhemsley @UONSydney

22. VIGILANT FUN: SAFETY
• Log in regularly
• Change passwords regularly
• Privacy & sharing / app permissions – review this
• Remove app permissions you’re not using
• Deleting tweets
• Be choosey about who you follow, learn to ‘mute’
• Contact Twitter help and use www.twitter.com/support @Support
#VividIdeas @bronwynhemsley @UONSydney

23. FINDING YOUR VOICE ON TWITTER
• What’s your ‘identity’ on Twitter?
• What’s your ‘character’ on Twitter?
• Generosity / Genuineness / Being authentic
• Be open to new networks (across fields, particularly)
• Support ‘newbies’
• Help along messages (social good) that you support
• Add your knowledge and insights
• Be a regular creator to add value to the ‘information stream’
• ASK FOR HELP!
#VividIdeas @bronwynhemsley @UONSydney