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I N T E L I V I D E O A N A LY T I C S
U N D E R S TA N D I N G Y O U R D A TA
Y O U ’ L L H AV E
Y O U R FAV O R I T E S

• We track everything
• Clicks, Buy Button,

Credit card entry
• Video loads, starts,

stops and more
• Something you don’t see?

Just ask us!
WHERE DOES
IT ALL BEGIN?
• How is your teaser doing?
• Fundamental metrics
• How many IPs, Referrers,

Operating Systems, etc.
• Split test performance
• Trend your friend?
W H AT ’ S Y O U R
PERSONA?
• Different strokes for

different folks
• Marketing focus - split

testing, affiliates, and more
will be key
• Education focus - what is

difficult to understand?
• Lifecycle - what is needed?
SUMMARY
DASHBOARDS
• Referrers - split tests,

affiliates, refer a friend
• Operating Systems - how

many platforms?
• Downloads vs. Stream - are

they downloading if they
watch 200 times (kids)
• Customers - who’s watching

what? who’s costing you
money? what’s next to build?
H E AT M A P S

• All users - what are people

not grasping?
• By user - what are your

customers watch? How
many times?
• By time - are your

employees watching a
video end-to-end when
they are supposed to?
MAPS

• Everybody loves a map
• Pictures tell 1000 words
• Who’s viewing from where?
• Zoom in and out
SPEED TO
USE
• How long does it take from

teaser to clicking the “buy
button?”
• How long to enter the

credit card after that?
• How about teaser to first

paid viewed?
• Last time they watched?

Paid viewing days?
SLICE, DICE
AND DRILL

• Slice and Dice by device,

operating system, IP
address, referrer, etc.
• Drill into a specifics with

more specifics
BANDWIDTH
AND SALES

• Does bandwidth usage

increase with sales or is it
steady?
• Are sales climbing as you

hoped they might?
W W W. I N T E L I V I D E O . C O M

THANK YOU!

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InteliVideo Analytics Revised

  • 1. I N T E L I V I D E O A N A LY T I C S U N D E R S TA N D I N G Y O U R D A TA
  • 2. Y O U ’ L L H AV E Y O U R FAV O R I T E S • We track everything • Clicks, Buy Button, Credit card entry • Video loads, starts, stops and more • Something you don’t see? Just ask us!
  • 3. WHERE DOES IT ALL BEGIN? • How is your teaser doing? • Fundamental metrics • How many IPs, Referrers, Operating Systems, etc. • Split test performance • Trend your friend?
  • 4. W H AT ’ S Y O U R PERSONA? • Different strokes for different folks • Marketing focus - split testing, affiliates, and more will be key • Education focus - what is difficult to understand? • Lifecycle - what is needed?
  • 5. SUMMARY DASHBOARDS • Referrers - split tests, affiliates, refer a friend • Operating Systems - how many platforms? • Downloads vs. Stream - are they downloading if they watch 200 times (kids) • Customers - who’s watching what? who’s costing you money? what’s next to build?
  • 6. H E AT M A P S • All users - what are people not grasping? • By user - what are your customers watch? How many times? • By time - are your employees watching a video end-to-end when they are supposed to?
  • 7. MAPS • Everybody loves a map • Pictures tell 1000 words • Who’s viewing from where? • Zoom in and out
  • 8. SPEED TO USE • How long does it take from teaser to clicking the “buy button?” • How long to enter the credit card after that? • How about teaser to first paid viewed? • Last time they watched? Paid viewing days?
  • 9. SLICE, DICE AND DRILL • Slice and Dice by device, operating system, IP address, referrer, etc. • Drill into a specifics with more specifics
  • 10. BANDWIDTH AND SALES • Does bandwidth usage increase with sales or is it steady? • Are sales climbing as you hoped they might?
  • 11. W W W. I N T E L I V I D E O . C O M THANK YOU!