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Building Sustainable Value Chain for
Agritourism
What needs to be done
Stephen Hazelman
Acting Coordinator –POETCom
Pacifi...
Content
The Pacific Community
Value Chain Analysis Tool
Practical Outcome of Value Chain Analysis
Suggestion for Value Cha...
The Pacific Community
The Pacific Community (SPC) is the principal
scientific and technical organisation in the
Pacific re...
Divisions of the Pacific
Community
Climate Change & Environment Sustainability
Education Quality & Assessment
Fisheries Aq...
Land Resources Division –in Kiribati
• EU Pacific Agriculture Policy Program – Agritourism
• ACIAR Soil Health Project
• O...
What is an Agriculture value
chain?
An agricultural value chain is a way of
describing the different ‘links’ required
to t...
Who are value chain ‘actors’?
At the heart of the agricultural value chain
concept is the idea of actors connected along
a...
Two categories of actors
Main actors - those who buy and sell the
product as it moves along
the chain.
Supporting actors -...
What is value chain analysis?
Value chain analysis is simply a tool that can assist
people involved in the chain to better...
Practical outcomes of VC Analysis
Example: Fresh Drinking Coconuts for Hotels
and Restaurants.
If the value chain analysis...
Possible Kiribati Value Chains
a. Fresh Drinking Coconuts
b. Vegetables – TTM
c. Fruits
d. Virgin Coconut Oil
e. Coconut S...
Steps in the Value Chain Analysis
Step1: Drawing a value chain map
Step 2: Putting real and accurate information into the ...
Coconut Sugar
Way forward
• Include Value Chain Analysis in Agritoursim Projects
• Include Agritoursim in MELAD Policy and Agriculture S...
Presentation & a Manual on Value Chain
Analysis - available
Thank You
Stephenh@spc.int
www.spc.int
Kiribati Agritourism Policy Setting Workshop 2019 - Building Sustainable Value Chain for Agritourism – What needs to be done?
Kiribati Agritourism Policy Setting Workshop 2019 - Building Sustainable Value Chain for Agritourism – What needs to be done?
Kiribati Agritourism Policy Setting Workshop 2019 - Building Sustainable Value Chain for Agritourism – What needs to be done?
Kiribati Agritourism Policy Setting Workshop 2019 - Building Sustainable Value Chain for Agritourism – What needs to be done?
Kiribati Agritourism Policy Setting Workshop 2019 - Building Sustainable Value Chain for Agritourism – What needs to be done?
Kiribati Agritourism Policy Setting Workshop 2019 - Building Sustainable Value Chain for Agritourism – What needs to be done?
Kiribati Agritourism Policy Setting Workshop 2019 - Building Sustainable Value Chain for Agritourism – What needs to be done?
Kiribati Agritourism Policy Setting Workshop 2019 - Building Sustainable Value Chain for Agritourism – What needs to be done?
Kiribati Agritourism Policy Setting Workshop 2019 - Building Sustainable Value Chain for Agritourism – What needs to be done?
Kiribati Agritourism Policy Setting Workshop 2019 - Building Sustainable Value Chain for Agritourism – What needs to be done?
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Kiribati Agritourism Policy Setting Workshop 2019 - Building Sustainable Value Chain for Agritourism – What needs to be done?

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Kiribati Agritourism Policy Setting Workshop 2019
Workshop Policy Setting for Improved Linkages Between Agriculture, Trade and Tourism: Strengthening the Local Agrifood sector and Promoting Healthy Food in Agritourism.
Workshop Programme Organised by the Government of Kiribati and Kiribati Chamber of Commerce and Industry
In collaboration with the Pacific Community, CTA, PIPSO and SPTO.
Tarawa, 15th -16th January 2019, Kiribati
Venue: RAK Boardroom, Antebuka

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Kiribati Agritourism Policy Setting Workshop 2019 - Building Sustainable Value Chain for Agritourism – What needs to be done?

  1. 1. Building Sustainable Value Chain for Agritourism What needs to be done Stephen Hazelman Acting Coordinator –POETCom Pacific Community Tarawa, Kiribati 15 & 16 January 2019
  2. 2. Content The Pacific Community Value Chain Analysis Tool Practical Outcome of Value Chain Analysis Suggestion for Value Chains Steps in the Value Chain Analysis process Example: Coconut Sugar – photos Way Forward
  3. 3. The Pacific Community The Pacific Community (SPC) is the principal scientific and technical organisation in the Pacific region, proudly supporting development since 1947. We are an international development organisation owned and governed by our 26 country and territory members.
  4. 4. Divisions of the Pacific Community Climate Change & Environment Sustainability Education Quality & Assessment Fisheries Aquaculture & Marine Ecosystem Geoscience Energy and Maritime Land Resources Division Public Health Human Right Resources Team Social Development Program Statistics for Development Special Project
  5. 5. Land Resources Division –in Kiribati • EU Pacific Agriculture Policy Program – Agritourism • ACIAR Soil Health Project • Organic Certification of Abaiang • Genetic Resources – Centre of Pacific Crops and Trees • Biosecurity • Plant Health • Seeds for Life • Information • Coconut Improvement Development Project – EU • Ministers & Heads of Agriculture & Forestry meetings (MOAFS & HOAFS) – other technical meetings & training • Women’s Empowerment through Organic Value Chain – DFAT/POETCom
  6. 6. What is an Agriculture value chain? An agricultural value chain is a way of describing the different ‘links’ required to take a product from the farm to the end consumer.
  7. 7. Who are value chain ‘actors’? At the heart of the agricultural value chain concept is the idea of actors connected along a chain, producing and delivering goods to consumers through a sequence of activities
  8. 8. Two categories of actors Main actors - those who buy and sell the product as it moves along the chain. Supporting actors - those who provide services help move the product along the chain.
  9. 9. What is value chain analysis? Value chain analysis is simply a tool that can assist people involved in the chain to better understand the business world in which they operate Definition of value chain analysis Value chain analysis is a tool for looking at every step and actor along the value chain to identify both weaknesses to be resolved and opportunities for increasing profits for all involved in the chain.
  10. 10. Practical outcomes of VC Analysis Example: Fresh Drinking Coconuts for Hotels and Restaurants. If the value chain analysis undertaken: Situation: Large market exists, lots of coconut trees but drinking coconuts are NOT available in the Hotels and Restaurants. Why? Weakness in chain: Lack of awareness and marketing of drinking coconuts Action to be taken: A project to assist in making Drinking coconuts available for tourist and local (the Kiribati Drinking Coconut Project).
  11. 11. Possible Kiribati Value Chains a. Fresh Drinking Coconuts b. Vegetables – TTM c. Fruits d. Virgin Coconut Oil e. Coconut Sugar f. Seafood g. Root Crops – Babai, taro, sweet potato, cassava h. Value adding – bananas, breadfruit, coconuts i. Handicraft
  12. 12. Steps in the Value Chain Analysis Step1: Drawing a value chain map Step 2: Putting real and accurate information into the map Step 3: Identifying the services each actor provides and returns received for these services Step 4: Assessing the market Step 5: Assessing strengths and weaknesses for all actors along the chain and ways to capitalise on strengths and minimise weaknesses Step 6: Developing a plan to improve the value chain
  13. 13. Coconut Sugar
  14. 14. Way forward • Include Value Chain Analysis in Agritoursim Projects • Include Agritoursim in MELAD Policy and Agriculture Sector Plans • Include a mapping activity in Agritoursim Project – who are the producers, where, volumes, what is available, when • National Kiribati Task Force to drive – Inclusive, attitudes change to work together • Greening the Value Chains • Upscale the Nutrition & environmental aspects of selected value chains • GO LOCAL – GOLD • Include waste management in Agritourism projects • PRODUCTION PRODUCTION PRODUCTION – include in Agritoursim projects
  15. 15. Presentation & a Manual on Value Chain Analysis - available
  16. 16. Thank You Stephenh@spc.int www.spc.int

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