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Product Development, (Value
Addition); Market Access and Food
Safety Standards /Certification
Apiame Cegumalua
Project Manager
HACCP AUST Fiji Ltd.
Fiji 1
Topics
 1.0 Product Development
(Value Additions)
 2.0 Market Access
 3.0 Food Safety Standards /Certification
 4.0 Benefits and Opportunities
2
1.1 Product Development or Value
Additions
 involves some form of processing
 Changing characteristics of a produce to
some thing that is more stable
 producing a product through developed
recipes or formulations
 imitating or copying a product e.g.
banana chips and pandanus juice
 Trial and error exercise which is
expensive 3
1.2 Value Additions in the Pacific
is influenced by :
 Customer/Market
Demand
 Investment purposes
 Environmental factors
 Available technology
and expertise
 Food security
 Climatic changes
 Etc
The Need :
 Remote location
 Poor shipping services
 Seasonality
 Import Substitution
 High losses of produce
 Poor post harvest
practices
 Convenience
 Etc
4
1.3 Processing in product development and
Values Additions
 Traditionally, the aim of food processing is
Preservation
- continuity of food supply through out the season
- reduce losses
- maximise utilisation of surplus
 Preservation slows down the natural process of decay
or spoilage caused by microorganism and enzymes
and other factors like heat, moisture and sunlight
 Food product is developed and changed into other
forms that are shelf stable e.g. fresh tody to sugar
5
Quality raw materials
 Produce or any raw material suspected to be
unfit for human consumption even after
sorting and processing or suspected to have
harmful materials should be rejected
 Start with good quality raw material for good
quality end product
6
Pandanus Juice in Marshall Islands
Value
adding in
the
processing
of
pandanus
juice
Banana chips in Samoa
value adding in the form of chips from bananas
Other Possible products
9
2.0 Market Access
 Products must have a competitive edge : - unique,
good quality, healthy, good packaging and labelling,
meeting needs, affordable
 Sustainability of supply
 Safe for consumers
 Convenience
 Environmental friendly etc
 Good Brand and reputation
 Internationally recognised through FOOD
SAFETY Standard Accreditation or Certification
10
Banana chips in Samoa
Cost, Quality , Branding and Safety
determine the selection to purchase?
Pandanus Juice in Marshall Islands
Food safety play
an important role in
the processing and
marketing of
pandanus juice
 Some degree of compliance will be attained
if normal care and attention are given at various
stages of handling the produce, from growing
to packaging
High added value products are entering
international markets
Processing Activities
HANDLING & PROCESSING INTRODUCES HAZARDS
 nutrients ideal for growth
 many microbes are present
Fresh Produce and final product
must be made safe or protected :
preservation and good manufacturing
practices to include a food safety program
e.g. hazard analysis critical control
point (HACCP)
14
3.0 Food Safety Standard/ Certification
 “Standards and certifications are voluntary,
- usually third party-assessed, norms
- norms standards relating to environmental,
social, ethical and food safety issues are
adopted by companies
- to demonstrate the performance of their
organizations or products in specific areas”-
 quote Wikipedia
15
Concept of standards and Certification
 CERTIFICATION is a procedure by which a third
party gives written assurance that a product, process
or service is in conformity with certain standards.
 Certification can be seen as a form of
communication along the supply chain
16
Food Safety Standards
 A statement or Qualification of Commitment
to produce and supply safe food
 A reference for Safety and
Quality consistency
 Serves as a Basis for Audit
17
3.1 HACCP standard
HACCP, or Hazard Analysis Critical Control Point, is
a common sense approach to controlling food safety
hazards.
 It is a Systematic and preventive approach that
addresses biological, chemical and physical hazards
through anticipation and prevention, rather than
through end-product inspection and testing.
It is a Risk Management Strategy based on
Identification, Assessment and Control
18
3.4 HACCP Scope
 Food establishments can use HACCP to ensure safer
food products for consumers
 HACCP is not a zero risk system, and is not a stand
alone program, but is just one part of a larger system
of control procedures that must be in place in order
to be effective
 HACCP will assure consumers that industrial foods
meet pre-determined standards, and that corrective
actions are in place if those standards are not met
19
HACCP -International Recognised
 The work of the Codex Alimentarius Commission :
including :
Guidelines for the application of the Hazard Analysis
Critical Control Point (HACCP) system,
- has become the reference for international food
safety requirements.
 Today HACCP is synonymous with food safety.
20
The Complete HACCP SyStem
HACCP
 Vendor
 QA
Training
Hygiene Auditing
Recall
Cleaning
and Sanitation
Pest
Control
Does Kiribati Business need HACCP ?
Global Market Requirement
 world population continue to grow
 and food products continues to expand
 There is an increase on
 a) emphasis of safe food production
 b) the responsibilities for food manufacturers to
produce safe food
22
PD or VA or Processing
INTENDED END USE OF PRODUCT
 Is it a functional food ?
 - is it consumed and/or processed into other uses
products ?
 - is it used as a food ingredients supplement
 - is it used as a food supplement for health benefits
 - other uses : beauty skin products , soaps , lotions
etc
23
The Law – Employers Responsibility
Management and owners must be aware of
 Food Safety Regulations 2009
 The Food Safety Act 2003
 HACCP Codex Standards
 Local Regulations
 Industry Standard.
24
Legal Responsibilities for employees
 Two main Areas :
 - Due Diligence
 Food Borne Illness
25
INDUSTRY RESPONSIBILITIES
Food Products that are being consumed MUST THEREFORE BE
CAREFULLY PRODUCED AND PROCESSED TO ENSURE IT IS
SAFE FOR CONSUMPTION
- Strict adherence to the Pre requisite Program (PRP)
of HACCP
a) Good Manufacturing Practices (GMP) and
b) Sanitary Standard Operating Procedures
(SSOPs) by processors is strongly
recommended
26
Food Safety
27
SAFETY
CONSUMER
PUBLIC HEALTH Industry
Seeking ASSISTANCE ?
 HACCP Australia Fiji Ltd is now established in Fiji
 Now has an MOU with PHAMA support on Food
Safety Program
 Currently working with some 20 companies in Fiji
 About 15 in Samoa - in coordination with
SAME/PHAMA
 A couple in PNG
 8 companies in Tonga
 7 in Solomon
- hopefully Vanuatu and Kiribati and other PICs
28
4.0 Opportunities
 Better utilisation of surplus produce e.g. high % of Breadfruit,
pandanus, Noni in Kiribati is wasted, high % rot and spoil
 High Import substitution
 Breadfruit Staples to develop into flour, chips, frozen products
for export
 Coconut products potentials – tody drink, sugar , vinegar,
kamaimai
 Continuity of supplies of food – food security
 Opportunities for small producers to earn income
 Ability to produce high added value products earning reasonable
income
29
4.1 Benefits
 Produce readily available
 Small type of Equipment available and affordable
 Most technologies are available, accessible at scales
affordable to small producers
 Products both in demand as fresh and as processed
e.g. snacks banana chips, taro and cassava chips
 High added unique value products can demand high
income
 Increase exports , increase sales
30
4.2 Recommendations
 Seek expert assistance
 Be Trained and be aware of possibilities
 Market research for what product is in demand or
missing in the market or possible substitution
 Test your products for acceptance, ensure it is safe
 Seek experienced graphic designers for good
packaging design and branding e.g. from PIPSO or SPC
 Be cost effective and competitive
 Seek assistance from PITI Aust NZ for markets
opportunities
 COMPLY TO Food Safety (HACCP) STANDARDS
31
Thank you
 Apiame Cegumalua
Project manager
HACCP Aust Fiji Ltd
Fiji
apiame@haccp.com.fj
+679 9281492
www.haccp.com.fj
32
END
33

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Kiribati Agritourism Policy Setting Workshop 2019 - Product developement. (value additions) market access and food safey standard certification

  • 1. Product Development, (Value Addition); Market Access and Food Safety Standards /Certification Apiame Cegumalua Project Manager HACCP AUST Fiji Ltd. Fiji 1
  • 2. Topics  1.0 Product Development (Value Additions)  2.0 Market Access  3.0 Food Safety Standards /Certification  4.0 Benefits and Opportunities 2
  • 3. 1.1 Product Development or Value Additions  involves some form of processing  Changing characteristics of a produce to some thing that is more stable  producing a product through developed recipes or formulations  imitating or copying a product e.g. banana chips and pandanus juice  Trial and error exercise which is expensive 3
  • 4. 1.2 Value Additions in the Pacific is influenced by :  Customer/Market Demand  Investment purposes  Environmental factors  Available technology and expertise  Food security  Climatic changes  Etc The Need :  Remote location  Poor shipping services  Seasonality  Import Substitution  High losses of produce  Poor post harvest practices  Convenience  Etc 4
  • 5. 1.3 Processing in product development and Values Additions  Traditionally, the aim of food processing is Preservation - continuity of food supply through out the season - reduce losses - maximise utilisation of surplus  Preservation slows down the natural process of decay or spoilage caused by microorganism and enzymes and other factors like heat, moisture and sunlight  Food product is developed and changed into other forms that are shelf stable e.g. fresh tody to sugar 5
  • 6. Quality raw materials  Produce or any raw material suspected to be unfit for human consumption even after sorting and processing or suspected to have harmful materials should be rejected  Start with good quality raw material for good quality end product 6
  • 7. Pandanus Juice in Marshall Islands Value adding in the processing of pandanus juice
  • 8. Banana chips in Samoa value adding in the form of chips from bananas
  • 10. 2.0 Market Access  Products must have a competitive edge : - unique, good quality, healthy, good packaging and labelling, meeting needs, affordable  Sustainability of supply  Safe for consumers  Convenience  Environmental friendly etc  Good Brand and reputation  Internationally recognised through FOOD SAFETY Standard Accreditation or Certification 10
  • 11. Banana chips in Samoa Cost, Quality , Branding and Safety determine the selection to purchase?
  • 12. Pandanus Juice in Marshall Islands Food safety play an important role in the processing and marketing of pandanus juice
  • 13.  Some degree of compliance will be attained if normal care and attention are given at various stages of handling the produce, from growing to packaging High added value products are entering international markets
  • 14. Processing Activities HANDLING & PROCESSING INTRODUCES HAZARDS  nutrients ideal for growth  many microbes are present Fresh Produce and final product must be made safe or protected : preservation and good manufacturing practices to include a food safety program e.g. hazard analysis critical control point (HACCP) 14
  • 15. 3.0 Food Safety Standard/ Certification  “Standards and certifications are voluntary, - usually third party-assessed, norms - norms standards relating to environmental, social, ethical and food safety issues are adopted by companies - to demonstrate the performance of their organizations or products in specific areas”-  quote Wikipedia 15
  • 16. Concept of standards and Certification  CERTIFICATION is a procedure by which a third party gives written assurance that a product, process or service is in conformity with certain standards.  Certification can be seen as a form of communication along the supply chain 16
  • 17. Food Safety Standards  A statement or Qualification of Commitment to produce and supply safe food  A reference for Safety and Quality consistency  Serves as a Basis for Audit 17
  • 18. 3.1 HACCP standard HACCP, or Hazard Analysis Critical Control Point, is a common sense approach to controlling food safety hazards.  It is a Systematic and preventive approach that addresses biological, chemical and physical hazards through anticipation and prevention, rather than through end-product inspection and testing. It is a Risk Management Strategy based on Identification, Assessment and Control 18
  • 19. 3.4 HACCP Scope  Food establishments can use HACCP to ensure safer food products for consumers  HACCP is not a zero risk system, and is not a stand alone program, but is just one part of a larger system of control procedures that must be in place in order to be effective  HACCP will assure consumers that industrial foods meet pre-determined standards, and that corrective actions are in place if those standards are not met 19
  • 20. HACCP -International Recognised  The work of the Codex Alimentarius Commission : including : Guidelines for the application of the Hazard Analysis Critical Control Point (HACCP) system, - has become the reference for international food safety requirements.  Today HACCP is synonymous with food safety. 20
  • 21. The Complete HACCP SyStem HACCP  Vendor  QA Training Hygiene Auditing Recall Cleaning and Sanitation Pest Control
  • 22. Does Kiribati Business need HACCP ? Global Market Requirement  world population continue to grow  and food products continues to expand  There is an increase on  a) emphasis of safe food production  b) the responsibilities for food manufacturers to produce safe food 22
  • 23. PD or VA or Processing INTENDED END USE OF PRODUCT  Is it a functional food ?  - is it consumed and/or processed into other uses products ?  - is it used as a food ingredients supplement  - is it used as a food supplement for health benefits  - other uses : beauty skin products , soaps , lotions etc 23
  • 24. The Law – Employers Responsibility Management and owners must be aware of  Food Safety Regulations 2009  The Food Safety Act 2003  HACCP Codex Standards  Local Regulations  Industry Standard. 24
  • 25. Legal Responsibilities for employees  Two main Areas :  - Due Diligence  Food Borne Illness 25
  • 26. INDUSTRY RESPONSIBILITIES Food Products that are being consumed MUST THEREFORE BE CAREFULLY PRODUCED AND PROCESSED TO ENSURE IT IS SAFE FOR CONSUMPTION - Strict adherence to the Pre requisite Program (PRP) of HACCP a) Good Manufacturing Practices (GMP) and b) Sanitary Standard Operating Procedures (SSOPs) by processors is strongly recommended 26
  • 28. Seeking ASSISTANCE ?  HACCP Australia Fiji Ltd is now established in Fiji  Now has an MOU with PHAMA support on Food Safety Program  Currently working with some 20 companies in Fiji  About 15 in Samoa - in coordination with SAME/PHAMA  A couple in PNG  8 companies in Tonga  7 in Solomon - hopefully Vanuatu and Kiribati and other PICs 28
  • 29. 4.0 Opportunities  Better utilisation of surplus produce e.g. high % of Breadfruit, pandanus, Noni in Kiribati is wasted, high % rot and spoil  High Import substitution  Breadfruit Staples to develop into flour, chips, frozen products for export  Coconut products potentials – tody drink, sugar , vinegar, kamaimai  Continuity of supplies of food – food security  Opportunities for small producers to earn income  Ability to produce high added value products earning reasonable income 29
  • 30. 4.1 Benefits  Produce readily available  Small type of Equipment available and affordable  Most technologies are available, accessible at scales affordable to small producers  Products both in demand as fresh and as processed e.g. snacks banana chips, taro and cassava chips  High added unique value products can demand high income  Increase exports , increase sales 30
  • 31. 4.2 Recommendations  Seek expert assistance  Be Trained and be aware of possibilities  Market research for what product is in demand or missing in the market or possible substitution  Test your products for acceptance, ensure it is safe  Seek experienced graphic designers for good packaging design and branding e.g. from PIPSO or SPC  Be cost effective and competitive  Seek assistance from PITI Aust NZ for markets opportunities  COMPLY TO Food Safety (HACCP) STANDARDS 31
  • 32. Thank you  Apiame Cegumalua Project manager HACCP Aust Fiji Ltd Fiji apiame@haccp.com.fj +679 9281492 www.haccp.com.fj 32