Check this out!! The Belgian Telco Mobile Vikings grow their customer base by using word-of-mouth marketing. No big marketing budgets, just happy clients that spread the word!!!

2. Frustration in World Of Telecom
Let’s do this in a different way

3. Starting point
Treat your community the way you want to be
treated yourself

4. Treat your Community the
way you want to be treated
yourself!

5. Community Based marketing?!

6. Traditional way of
thinking

7. Likers/Followers versus
interactions
http://www.baekdal.com/insights/one-million-facebook-likes-so-what/

8. Focus on conversion

9. Need for big budgets

10. Approach it too seriously

11. The Mobile Vikings
approach

12. Get personal
Reach out to them
Add value to the existing
Reward loyalty
Co-create
Listen to them
Understand what they need

13. Practise
what you
preach

14. Get personal

15. Reach out to them

16. Add value to the existing

17. Reward loyaly

18. Co-create

19. Listen to them

20. Understand their
needs

21. Our learnings

22. One of our
touchpoints
From:
To:

23. Real presence
From:
To:

26. Conversation
From:
To:

27. And what do we get in return?

28. Vikings taking over sales
Indeed 78%, I repeat 78%...78%

29. Vikings helping vikings

30. Praising us

31. They think along

32. Proud to be a viking

33. Side effect: The big ones get
jealous

35. @mobilevikings
078/353 033
info@mobilevikings.com
@hanssim
0476/020 121
hans@mobilevikings.com

36. You can find this presentation on
Slideshare.net/mobilevikings