1.
experience planning
by bwilsonvi | ux designer | bwilsonvi@gmail.com

2.
what is experience planning?

3.
experience planning is a method used to
scope a product or service.

4.
in an ideal world this approach is informed by
a deep understanding of our customers.

5.
experience planning emphasizes what a
product or service will do rather than how it will
work, or what it will look like.

6.
experience planning is a collaborative,
living process, that evolves over
a period of time.

7.
the primary building block of experience
planning is an experience goal.

8.
what is an experience goal?

9.
an experience goal represents your
customers ambition, aim, or desired result.

10.
it’s easiest to think of these goals in simple
sentences. for example,“I want to be healthy.”

11.
why are experience goals important?

12.
they can help provide a broad view of
your product or service...

13.
enable team members to collaborate and
build consensus on a project vision...

14.
reduce, and even eliminate feature creep...

15.
surface risks and dependencies at an
early stage...

16.
provide a tool for future decision making,
and concept evaluation...

17.
and finally it transitions smoothly into the
agile scrum process.

18.
three categories of experience goals

19.
1
goals that change slowly if at all over time
like our earlier example “I want to be healthy.”

20.
2
specific goals that relate to the larger goal.
for example,“I want my LDL–Cholesterol
level to be below 100.”

21.
3
and goal motivation which can reveal
underlying needs. for example, because
“I want to live longer.”

22.
how do I get started?

23.
you will need sticky notes

24.
markers

25.
and foam core boards

26.
how to compose a sticky note

27.
lower my
LDL-level
I want to...
be low 100

28.
tips

29.
go for quantity...

30.
find patterns and group similar notes...

31.
rewrite notes to follow the same
sentence structure...

32.
and of course iterate.

33.
example

34.
REAL WORLD EXAMPLE
kickoff meeting

35.
REAL WORLD EXAMPLE
early planning progress

36.
REAL WORLD EXAMPLE
planning refined

37.
REAL WORLD EXAMPLE
scoped plan documented

38.
follow
new s for
a specific
follow
ce lebrity
news for
a specific
movie
follow
news
from a
source
REAL WORLD EXAMPLE
document close-up

39.
REAL WORLD EXAMPLE
follow a celebrity manifest in final design

40.
feedback

41.
I have been telling everyone about our design process and how amazing it
was! That experience was the highlight of my internship. It was fascinating to
learn a whole new way of thinking. My prior conceptions (and I think a lot of
people's) about design and development were completely topsy-turvy of
what we did. This method is much more effective! I think we designed a
better product than we would have otherwise. I know the process took
longer than what some people wanted, but I think it saved time in the end.
By thinking through every possible angle of this app in the beginning, we had
less rework and blind spots later. I can't imagine designing anything in the
future without using this process.
– Anonymous PM

42.
thanks
by bwilsonvi | ux designer | bwilsonvi@gmail.com