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HT06, Position Paper, Tagging, Taxonomy, Flickr, Academic Article, ToRead ,   Presentation Cameron Marlow, Mor Naaman, danah boyd, Marc Davis Yahoo! Research
What Are Tags? ,[object Object],[object Object]
Del.icio.us
Flickr
Why Yahoo? Yahoo, circa 1996
Why Yahoo? Yahoo, circa 2004
Why Yahoo? +
Motivation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tagging Model Taxonomy Prelim. Study Future Work
Tagging Systems: Simple Model
Tagging - Simple Model ,[object Object],[object Object],[object Object],(Automatic resource compilation by analyzing hyperlink structure and associated text, Chakrabarti et al, 1998)
What About Anchor Text? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wait! Where Are We? Tagging Model Taxonomy Prelim Study Future Work
Taxonomy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Systems Taxonomy ,[object Object],[object Object],[object Object],[object Object],[object Object],Structure and nature of resulting tags
Tagging Rights ,[object Object],Self-tagging Open Permission-based
Tagging Support ,[object Object],Blind Viewable Suggested
Tag Aggregation ,[object Object],Set Bag
Object Type ,[object Object],Textual Non-textual
Object Source ,[object Object],User-contributed Global System
Where are we now? Tagging Model Taxonomy Prelim. Study Future Work
Case Study: Flickr and Del.icio.us ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Growth of tags ,[object Object],Index of photo Total number of distinct tags
Similar to del.icio.us? 1000 500 0 0  2500  5000 Figure from Golder et al, 2005 Index of bookmark Total number of distinct tags Scales are different!
Together Index of photo Total number of distinct tags
Case Study: Flickr and Del.icio.us ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Flickr ,[object Object],[object Object],Not collected Not identified Not prominent In user’s account As coming from the tagger In the interface, as “opinion” Not aggregated Can’t “vote” on tag/item pair
Almost done Tagging Model Taxonomy Prelim. Study Future Work
Future Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You ,[object Object],[object Object],[object Object],[object Object]

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HT06, Position Paper, Tagging, Taxonomy, Flickr, Academic Article, ToRead, Presentation