1. Call my name Author: Roberto Marsicano

2. BRAND – what is
BRAND: an automatic directory service
To call:
• brands, products
• services, companies
• organizations, nicknames
using their names.
Patented, unique, not replicable

3. BRAND – the pain
The mind knows the BRAND but…
… needs a phone number to reach it!
Brand is the only element for the impulse buying ( Chuck Pettis President Brand Solutions www.brand.com )

4. BRAND – how it works
User tap a name The prefix routes the call
in his mobile To the BRAND exchange.
NIKE  
ne tw o
rk
4XXXX 78737569
 
Software on the mobile The BRAND exchange
generates prefix and code connects the user
for the name, to the brand
then makes a call

5. BRAND – call me…
…by nick @cannedcat
…by name Roberto
Marsicano

6. BRAND – C2P/C2S: Consumer to Product/Service
User tap a product name
JOOP
ne tw o
rk
Impulse buying
Mobile buying
Privacy

7. BRAND – what names?
ALL!

8. BRAND – A lot of names
• Companies: SONY, 3M, TODS, BURBERRYS,US NAVY
• Trademarks: iPhone, PS3, D&G,BMW Z4,BIMBI,Carrera
• Branches: HSBC London
• People: Tom Cruise, Lady Gaga, Bar Rafaeli
• Facilities: MISSONI Outlet, VERSACE show room
• International: National and Local names
• Products: DVD, books, software, cosmetics, cars, ships
• Temporary names: election pool, contest, events

9. Generic names? Bids?
• Loans • Tickets
• Houses • Books
• Travels • Fashion
• Jobs • Beauty
• Games • News
• Movie • Sport
• Music • Shoes

10. BRAND – an automatic directory service
No operators.
Customers manage their names.
Any change via mobile a/o internet.

11. BRAND – the market
• millions of SIM
• Millions of companies & organizations
• Millions of:
• brands, products, people,
nicknames, services, names

12. BRAND – Contacts
contact:
Roberto Marsicano
Viale Corsica ,45 - 20133 Milano - Italy
Tel: +39 02 36 56 20 64 - Ph: +39 340 230 79 30
e-mail: roberto@marsicano.com
www.twitter.com/cannedcat
BRAND ® registered trademark - BRAND copyright © - All rights reserved. BRAND is a patented technology