1. ROSE STATE COLLEGE
MULT 1103/Social Media Tools & Strategies
SP2013
INSTRUCTOR INFORMATION
Donna Wilson, Professor
Office: BS114
Office Hours
E-mail Address: dwilson@rose.edu
Phone Number: 405-733-7472
COURSE DESCRIPTION
This course will provide students with the essentials of using the most popular
social media tools and leveraging those tools in combination to multiply their
potential audience. The student will be introduced to strategies and tactics of
using the tools to enhance the impact of their message. Armed with this new
media equation, individuals and businesses of all sizes can reach a global
audience.
COURSE INFORMATION
Prerequisite course(s) or skill(s) none
Section 9036/MULT 1103/Social Media Tools & Strategies
Time/Location - DL - Tuesday or Wednesday will be an online meeting as required
TEXTBOOK/SUPPLIES INFORMATION
The Social Media Survival Guide: Strategies, Tactics, and Tools for Succeeding
in the Social Web 2nd edition
Author: Deltina Hay
ISBN: 1884995705
Helpful supplies/ materials: Use the Textbook CD for Lesson files; USB Memory
keys/CD - (Optional)(Storing files and Backup)
CLASS COMPUTER USAGE
All course sections at RSC may be Web enhanced and require some level of access
to a computer and the College utilized Learning Management System. Free access
to computers is available to all enrolled students in the Learning Resources
Center and in other Academic Division computer laboratories.
REQUIRED TECHNOLOGY
Students must be comfortable with a computer and have access to the internet. We
will also be meeting online, therefore you will either need a computer with
mic/webcam or use a smartphone for the online meeting requirements. The Final
Presentation is required that you present online!
COMPUTER LAB ASSISTANCE
The Learning Resources Center (east building on campus) has two computer labs
(Reference on the first floor and Audio-Visual on the second floor) where
students may receive personal assistance in logging into the campus network,
D2L, or student e-mail. Other general help with computers and assistance in
locating information is available, as well.
COURSE OBJECTIVES/EXPECTED OUTCOMES
Upon completion of this class, the student will…
use and apply the tools of social media
implement strategies and tactics when setting up accounts that demonstrate an
integration of social media tools within your web presence
demonstrate a general understanding of media, marketing, and collaboration
theory as they apply to social media usage
COURSE POLICIES
STUDENT RESPONSIBILITIES
The student is responsible for:
-Having access to D2L

2. -Checking once a day the D2L for updates
-Reading and using the required text and online handouts
-Keeping up with the schedule
-Getting assignments in on time
-Completing the projects
Electronic Communication
Electronic communication is:
-the official means for communication to the students of Rose State College. The
College will send communications to students via e-mail and will expect that
those communications are received and read in a timely manner.
-Thus, all Rose State College students are issued a student e-mail account. The
College will direct all electronic communications to the college-issued e-mail
address. Students should monitor the college assigned student e-mail account on
a frequent and consistent basis in order to remain informed.
Student Email
Effective Spring 2007, all Rose State College students have access to a free
Email account. Faculty and administrative offices will use your RSC Email
address to communicate with you. You should regularly check your Email account.
Your Email address will be in this format: firstname-lastname@stu.rose.edu.
Your password is your birthdate in this format: mmddyyyy (no dashes or
slashes).
You may access the Email account through Internet Explorer (or other web browser
of your choice). Navigate to this address:
http://Stuwebmail.rose.edu
You may also access your Email account from a link on the Rose State College web
site:
http://www.rose.edu
A link to a helpful PDF file covering the features of your Email account is
available at the web site.
If you have questions or problems with your account, contact Student Activities
at 733-7376.
The Student Success Center
The Student Success Center is designed to help students… personal growth,
professional development and academic progress from enrollment through
graduation. Our goal is to connect students with resources, guidance and other
services to ensure their student success. Additionally, we offer study skills
workshops, learning styles assessments and other valuable tools to help students
make the most out of their college experience. The Student Success Center is
conveniently housed in the Student Services Building, room 106; open M-F, 8:00
a.m. … 5:00 p.m. and by appointment. Please call us at 733-7334 or stop by for
more information.
Rose State College Bookstore URL
The Bookstore may be accessed online at: http://www.rosestate.bkstr.com
PROFESSOR RESPONSIBILITIES
The Professor is responsible for:
-providing the course content online
-providing a course schedule
-providing online information/resources (see Course Content section)
-providing support as needed (emails, on-site meetings, online meetings)
ATTENDANCE & PARTICIPATION
Students must participate in an academic activity on a weekly basis to be
considered attending. Examples of academic activities include, but are not

3. limited to, contributing to a class discussion, completing a quiz or exam,
completing an assignment, initiating contact with a faculty member to ask a
course-related question, or participating in class activities or other
attendance requirements as established by the instructor. A student?s failure to
actively participate in any course may result in his or her being
administratively withdrawn (AW) for lack of attendance. If so, the AW will not
relieve the student of his or her financial obligation to the college for the
class.
ATTENDANCE AND AW?S
In response to new Federal regulations for documenting online student
attendance, new language is being required for ALL online classes and placed in
the class syllabus.
AW POLICY
Students may be administratively withdrawn for lack of attendance and/or
participation during the first week of an 8-week semester, or first two weeks of
the 16 week semester.
IMPORTANT DATES TO REMEMBER
AW grades - February 4th
Last day to withdraw - March 4th
Final Project Due Date - March 14th 9PM-10PM(REQUIRED TO PASS THE CLASS)
GRADING SCALE
A= 550-495| B= 494-440 | C= 439-385 | D=384-330 | F=329 & BELOW
I will meet you in the middle, not on either end! Every student begins my class
with an "A". What you do with the "A" is determined by your performance,
participation, and effort! I DO NOT give "Incompletes" for this class.
ASSIGNMENTS
The course covers skills based on the assignment checklist found in the content
area. I will grade you on assignments located in the Course Content and the
Discussions/Wordpress Blogs. Go to the Weekly Assignments documents (Content
area) to locate more information on the required assignments.
ASSIGNMENTS=250 PTS| DISCUSSIONS=50 PTS|2 QUIZZES=100 PTS| FINAL PROJECT=150 PTS
PROJECT
A Final Project is required at the end of the semester. Students must complete
the final project as a part of the overall assessment of the skills gained for
the class.It will be presented online March 14th 9-10PM. All students must
present using Google+
Students MUST complete the project to pass the class! It MUST be presented
online!
RECOMMENDED STUDY METHOD(S)
Online classes require students to work on an independent basis and require
self-discipline. Allow at least 4-8 hours a week to complete the assignments
study the course content.
* Be online at least once a day checking for updated postings!
* Use the Course Content to access all of the Course Information.
* Follow the Calendar and get work in on time or ahead of time!!
* Use the D2L email to correspond with me!
* Use the Discussion Board!
* Complete assignments early in case you have trouble submitting. DO NOT wait to
submit work!
* Read the syllabus and lesson instructions completely.
* Print out materials and complete the required Project!
* READ THE TEXT… you cannot pass the class without doing this!
STUDENT SUPPORT SERVICES
The Learning Resources Center(on the east end of campus) provides services for

4. on-campus and online/distance students. Traditional library resources, reference
librarians, support for distance learning classes, assistance with the learning
management online system, electronic databases, computer access, tutoring, and
testing. During the 16-week semesters, LRC hours are Mondays through Thursdays,
7:30 am to 10 pm; Fridays, 7:30 am to 5 p.m.; Saturdays, 10 am to 4 pm; Sundays,
1-8 pm. (Interim and summer hours vary.) For information, please call 733-7543.
Rose State College complies with Section 504 of the Rehabilitation Act and the
Americans with Disabilities Act. Students with disabilities who seek
accommodations must make their request by contacting the Office of Disabilities
Services, located in LRC 125 or call 733-7407. The student will be asked to
provide documentation concerning the disability. All accommodations must be
approved by the Office of Disability Services
STUDENT POLICIES
Academic Integrity
Rose State College expects students to understand and to follow basic standards
of honesty and integrity. Some common violations of these basic standards of
academic integrity include but are not limited to, plagiarism, cheating on tests
and examinations, presenting work completed for one course as original work for
another, and other forms of dishonest performance on college assignments, as
explained below.
Plagiarism means the use of the thoughts, ideas, words, phrases or research of
another person or source as one's own without explicit and accurate credit to
the original author. Cheating on examinations of any kind (quizzes, midterms,
finals, etc.) includes copying another student's answers, exchanging
information, using notes or books unless expressly permitted to do so by the
instructor, or gaining access to examinations prior to the actual taking of such
examinations. Other examples of academic dishonesty include, but are not limited
to, copying or preparing another person's work; or buying prepared
papers.Assisting anyone to engage in any of the violations described above
qualifies as academic dishonesty.
All rules and standards of academic integrity apply equally to all electronic
media, particularly all intranet and internet activities. This is especially
true for any form of plagiarism, ranging from submission as one's own all or
part of a paper obtained from an internet source to failure to cite properly an
internet source.