1. L.O: To be able to understandL.O: To be able to understand
how media is constructed.how media is constructed.
Creative Digital Media Production
2. The Media:The Media:
The media tries to present what is real
but what tends to happen is visual
‘refraction’.
A media theorist Jean Baudrillard calls
this ‘hyper reality’ in which the media
creates an artificial or heightened
reality.
KEY WORDS:
Decoding: the
understandings taken
from and brought to the
text by the audience, the
ways the text is
understood.
The Media has been ‘The Media has been ‘constructedconstructed’ – very few can’ – very few can decodedecode the messages!the messages!
3.
4. Refraction:Refraction:
• I’ve taken what is a seemingly
real image of myself.
• However it is clear that this is
an artificially constructed
image of me (Baudrillard)
• This is a refracted version of
myself.
5. Task:Task:
• In pairs Download the app – ‘Youcam perfect’ onto one
of your phones (girls you might want to add
‘YoucamMakeUp’).
• Take a picture of yourself and then use the app to
manipulate the image.
• Email the images to me – cd@westgate.slough.sch.uk
6. Task:Task:
• In pairs Download the app – ‘Youcam perfect’ onto one
of your phones (girls you might want to add
‘YoucamMakeUp’).
• Take a picture of yourself and then use the app to
manipulate the image.
• Email the images to me – cd@westgate.slough.sch.uk