1. Date: 13th Jan 14
Unit: Online Media
Learning Objective
By the end of the lesson....
• we will understand how
section B will be marked
• we will explore the
history of the internet
Key Terminology for your
glossary
- Sir Tim Berners-Lee(b.1955)
- ARPAnet
- CERN
- Broadband
- Dial-up
- Hypertext (HTML)

2. Agree? What impact do you think the
Internet will have on audiences and
institutions
‘*…+ what happens offline stays online. This is a
fundamental shift in society.’ (Qualman, E., 2013).
Privacy is dead….
‘The explosion of mobile and social technologies
means that we have to live as if our mother, boss,
coach and enemies are watching us…because they
are.’ *So are the audience!] (Qualman, E., 2013).
(Qualman Erik, What happens in Vegas stays on
YouTube, 2013)

3. AO1: Demonstrate knowledge and understanding of
media concepts, contexts and critical debates, using
terminology appropriately and with accurate and
coherent written expression.
Three aspects + SPG
1) Explanation / analysis / argument (20). Answer question.
Apply media theory to argument and engaging in debates.
Knowledge of industry and texts
2) Use of examples (20). Of theories, texts and industry to
reinforce argument. History and future discussion.
3) Use of terminology (10). Theoretical terms. Informed by
contemporary media theory.
SPG – complex ideas expressed well. Fluent style. Well
structured essay.

4. Date: 13th Jan 14
Unit: Online Media
Learning Outcomes
All
Level 2
Most
Grade 3
Some
Level 4
Limited ability to adapt to the specific requirements of the chosen question. A
partially coherent, basic argument is presented.
Some examples of theories, industry knowledge and/or texts and debates, with
some basic evidence of an attempt to connect these elements. Inclusion of history
and/or the future is limited.
Some of the material presented is informed by contemporary media theory,
articulated through a basic use of theoretical terms.
The answer offers a sensible, mostly clear balance of media theories and knowledge of industries
and texts, with a proficient attempt at personally engaging with issues and debates.
Question answered well.
Examples of theories, texts and industry knowledge are connected together in places, and a clear
argument is proficiently developed in response to the question. History and the future are
discussed with relevance.
Material presented is mostly informed by contemporary media theory, articulated through use of
appropriate theoretical terms.
Chosen question answered in excellent fashion and make connections in order to present a
coherent argument. The answer offers a clear, fluent balance of media theories and
knowledge of industries and texts and informed personal engagement with issues and
debates.
Examples of theories, texts and industry knowledge are clearly connected together in the answer.
History and the future are integrated into the discussion with conviction.
Throughout the answer, material presented is informed by contemporary media theory and the
command of the appropriate conceptual and theoretical language is excellent.

5. Homework this week
Choose one day at the weekend.
Try to spend the day without any internet at all.
Note your thoughts:
• Difficulties
• Ease?
Answer this question in your diary:
To what extent does modern society depend on the Internet?
(500 words approx – doesn’t have to be an essay)

6. Research the history of the Internet
(30mins) - TIMELINE
Start here….
1969 – ARPAnet…development of powerful
computers – ‘Grandfather of the Internet’
…and…
1980 – CERN – Berners-Lee –
proposed using hypertext to
allow sharing of information
amongst researchers. A form of
Intranet.