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Solar-charged vehicles: The future of driving
Solar-charged vehicles: The future of driving panel members

       Christof Demont-Heinrich, Editor & Founder, SolarChargedDriving.Com




          Jim Jenal, CEO, Run On Sun




          Cary Hayes, Director of Business Development, REC Solar
Solar-charged vehicles: The future of driving
-   What is solar-charged driving? How
    does it work?
-   History of solar-charged driving
-   How many are doing it
-   Who’s doing it & why
-   What are they saying about it
-   What does EV + PV mean for solar?
-   What are some solar companies doing
    on EV + PV front?
-   Summary
-   Future of solar-charged driving
Solar-charged driving: What is it & how does it work?
How much does it cost?
Solar-powered EV charging canopies
Maps of solar-powered EV charging canopies




                                                                                                         Solar EV canopy goes up at Illinois Chevy dealer
Kyocera panels power German solar EV station




                                                                                                                                                            Solar EV charging stations on way for Minnesota


                                                                                                                                                                                                        Georgia
                                                                                                                                                                                                        to get
                                                                                                                                                                                                        another
                                                                                                                                                                                                        solar EV
                                                                                                                                                                                                        charging
                                                                                                                                                                                                        station

                                               Car sharing company building 16 solar EV canopies
                                               Nissan builds solar EV charging station at headquarters                                                      Bulgaria plugs into solar EV charging
Solar-charged driving: A short history

1980s: Handful of EV enthusiasts fuel custom-electrified
autos with home solar.
1997: Toyota RAV4 EV leased; significant % of RAV4 drivers
install solar. Limited media coverage of EV+PV (but dies out).
2008: Tesla Roadster becomes available; significant % of
Roadster owners install home solar PV to charge EV.
2008: EV + PV begins to make news media radar, although
barely.
2009: SolarChargedDriving.Com launched.
2009: News media coverage of EV + PV slowly rises; Roadster
availability, coming availability of Chevy Volt, Nissan LEAF +
growing number of solar EV stations inspires more coverage.
2010: Chevy Volt/Nissan LEAF become available late in year.
2011: Big automakers actively tap EV + PV (Ford, GM,
Mitsubishi, Nissan).
2011: Up to half of early EV adopters go solar.
2012: More EVs become available in U.S., cost of home solar
drops while gas prices push toward $4 to $5 per gallon – but
upfront costs of new EVs and solar continue to discourage
many from going EV + PV.
Who’s going EV + PV – and why?
How many
solar-charged drivers?




                              mynissanleaf.com




                         Up to half of early EV
                           adopters end up
                         installing home solar
EV owners like solar




Early Adopter EV Buyers either have solar or
are interested in solar electricity.

    30% of Chevy Volt buyers already own home
    solar systems

    45% of Nissan Leaf owners plan to power
    their car with solar

    90% of EV buyers plan to charge their car at
    home
EV owners like solar


• One in five Residential inquiries mention
  EVs
   – Over past six months
   – Either presently owned or considering
• New Homes?
   – Will this become the standard?
• Run on Sun moving more to Commercial
   – Charging stations for employees
Solar-charged drivers: What they’re saying
        After five years, ‘Sunco Station’ is now completely paid for by
        offsetting our home utility cost and our gasoline costs. Essentially
        the system, and a LED lighting retrofit, cost a little over $34,000 and
        we have been saving a little over $7,000 a year in home utility and
        gasoline cost . That's the new school. The old school was $430 a
        month of electricity, $275 a month for gasoline.
        -- Peder Norby, 7-year solar-charged driver, Calif.

        “I just really hated oil. The advantages of EVs could easily sway a
        person, but in my case, it was just a hatred for oil and what oil was
        doing to the oceans . . . I’ve [also] always been a public interest kind
        of guy. What’s good for humanity and society and the earth, I believe
        in that. It’s that simple.”
        -- Dr. Rob Wilder, 5-year solar-charged driver, Calif.

        “You have a quicker pay-pack on a photovoltaic system if you are
        using it to replace energy costs for a car, that equation also gets
        better as utilities start paying people back for the energy rather than
        turning the meter back to zero.”
        -- Felix Kramer, long-time solar-charged driver, founder CalCars.Org

        “The problem I see is selling people on going solar. It’s very rational
        to equip one’s home with solar and, over the course of five or six
        years, to amortize the full cost of that installation. But it’s still
        intimidating to the majority of my neighbors to ante up eight to
        10,000 dollars just to get in. For ourselves, though, we’re grinning
        from ear to ear about the decision we’ve made.”
        -- George Parrott, solar-charged driver, Nissan LEAF & Chevy Volt
        Owner
Solar-charged drivers: What they’re saying
“Basically, there is finite supply of oil. We need to find ways of
substituting transportation fueling. Many people think the 1980s will
continue forever, that tomorrow will be just like yesterday. But that’s one
of the great delusions of our time.”
-- George Parrott, solar-charged driver, Nissan LEAF & Chevy Volt owner

“What I’ve found is that solar guys speak a different language from EV
guys. They’re from two different paradigms. I took these two disciplines –
solar and electric cars – and put them together. As simple as that sounds,
it’s not something many people have thought about.”
-- Paul Moore, long-time solar-charged driver, founder,
DrivingOnSunshine.Com

“A big part of it is, I think, seeing an example [of EV + PV]. A lot of times,
people can see or hear about it (in the media) and then they carry it
around in their heads without doing it. But when they actually see it in
person, that’s a stimulus that moves the idea from the back of the mind
to the front of the mind – and then maybe people actually start doing it.”
-- Phil Blackwood, long-time solar-charged driver, New Jersey

“EVs will definitely drive solar more than the other way around. For solar,
the economics change when you bring an EV into the mix. Instead of
having a seven-year payoff period, you’re now offsetting $3 per gallon,
and you have a five- or six-year payoff. EVs will definitely drive household
solar sales and, to some extent, commercial solar sales too.”
-- Paul Scott, long-time solar-charged driver & America’s first EV + PV
salesperson
(Future) solar-charged drivers: What they’re saying
The Future 
The future will be clean, no more pollution, goodbye petroleum, hello
sun energy!
Driving on Sunshine 
I'm driving on sunshine!
How's this for a sunroof!
This is what I do with sun. What can you do?
Got Sun?
Filler up...wit Sunshine!!
The sun never sets on a Tesla.
Next Fuel Station 93,000,000 Miles.
PV 2 EV 4 ME
Electric sunshade!
Free Sun Miles© for Life!
Environmental Benefits 
101% Sustainable
Completely green and totally clean! :]
0 emissions, 100% fun
Fueling Independence 
Free fuel, any other questions?
Freedom... What's in YOUR tank?
Goodbye Oil 
Solar>Oil
Oil lol.
Bend over OPEC.
Strait of Hormuz? They can keep it!
EV Parking Only - Fossils Will Be Towed.
No pipeline needed here!
Look ma, no oil!
PV Meets EV



                      What is REC Solar doing?

Offer residential charging stations to customers
    Become known as an expert in the field of EV/PV
    Increase revenue from new solar customers
    New way to find solar customers through charging station installs
    Additional revenue possibility for previous customer base
    Understand EV rate schedules from utilities


Offer residential kit systems targeted to EV buyers/users
    Designed to offset annual use of Leaf/Volt
    Market to EV buyers


Develop partnerships with local car dealers
    Offer a kick-back to dealers that send you customers
    Offer to sell a system to the dealer
Solar-charged driving and the solar industry




                                    3,000 - 4,000 kWh per year =
                                    typical EV driver’s extra electricity use 
                                    = 1.5 to 2.5 kW solar PV system
Summary

- Solar-charged driving around quite
  awhile, only beginning to take off;
- People solar-charge for independence,
  environmental & economic reasons;
- More & more people are solar-
  charging EVs, but big upfront costs still
  a barrier to many;
- Solar-charged driving represents
  tremendous opportunity for solar
  industry;
Solar-charged vehicles: What does the future hold?

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Solar charged electric cars

  • 1. Solar-charged vehicles: The future of driving
  • 2. Solar-charged vehicles: The future of driving panel members Christof Demont-Heinrich, Editor & Founder, SolarChargedDriving.Com Jim Jenal, CEO, Run On Sun Cary Hayes, Director of Business Development, REC Solar
  • 3. Solar-charged vehicles: The future of driving - What is solar-charged driving? How does it work? - History of solar-charged driving - How many are doing it - Who’s doing it & why - What are they saying about it - What does EV + PV mean for solar? - What are some solar companies doing on EV + PV front? - Summary - Future of solar-charged driving
  • 4. Solar-charged driving: What is it & how does it work?
  • 5. How much does it cost?
  • 7. Maps of solar-powered EV charging canopies Solar EV canopy goes up at Illinois Chevy dealer Kyocera panels power German solar EV station Solar EV charging stations on way for Minnesota Georgia to get another solar EV charging station Car sharing company building 16 solar EV canopies Nissan builds solar EV charging station at headquarters Bulgaria plugs into solar EV charging
  • 8. Solar-charged driving: A short history 1980s: Handful of EV enthusiasts fuel custom-electrified autos with home solar. 1997: Toyota RAV4 EV leased; significant % of RAV4 drivers install solar. Limited media coverage of EV+PV (but dies out). 2008: Tesla Roadster becomes available; significant % of Roadster owners install home solar PV to charge EV. 2008: EV + PV begins to make news media radar, although barely. 2009: SolarChargedDriving.Com launched. 2009: News media coverage of EV + PV slowly rises; Roadster availability, coming availability of Chevy Volt, Nissan LEAF + growing number of solar EV stations inspires more coverage. 2010: Chevy Volt/Nissan LEAF become available late in year. 2011: Big automakers actively tap EV + PV (Ford, GM, Mitsubishi, Nissan). 2011: Up to half of early EV adopters go solar. 2012: More EVs become available in U.S., cost of home solar drops while gas prices push toward $4 to $5 per gallon – but upfront costs of new EVs and solar continue to discourage many from going EV + PV.
  • 9. Who’s going EV + PV – and why?
  • 10. How many solar-charged drivers? mynissanleaf.com Up to half of early EV adopters end up installing home solar
  • 11. EV owners like solar Early Adopter EV Buyers either have solar or are interested in solar electricity. 30% of Chevy Volt buyers already own home solar systems 45% of Nissan Leaf owners plan to power their car with solar 90% of EV buyers plan to charge their car at home
  • 12. EV owners like solar • One in five Residential inquiries mention EVs – Over past six months – Either presently owned or considering • New Homes? – Will this become the standard? • Run on Sun moving more to Commercial – Charging stations for employees
  • 13. Solar-charged drivers: What they’re saying After five years, ‘Sunco Station’ is now completely paid for by offsetting our home utility cost and our gasoline costs. Essentially the system, and a LED lighting retrofit, cost a little over $34,000 and we have been saving a little over $7,000 a year in home utility and gasoline cost . That's the new school. The old school was $430 a month of electricity, $275 a month for gasoline. -- Peder Norby, 7-year solar-charged driver, Calif. “I just really hated oil. The advantages of EVs could easily sway a person, but in my case, it was just a hatred for oil and what oil was doing to the oceans . . . I’ve [also] always been a public interest kind of guy. What’s good for humanity and society and the earth, I believe in that. It’s that simple.” -- Dr. Rob Wilder, 5-year solar-charged driver, Calif. “You have a quicker pay-pack on a photovoltaic system if you are using it to replace energy costs for a car, that equation also gets better as utilities start paying people back for the energy rather than turning the meter back to zero.” -- Felix Kramer, long-time solar-charged driver, founder CalCars.Org “The problem I see is selling people on going solar. It’s very rational to equip one’s home with solar and, over the course of five or six years, to amortize the full cost of that installation. But it’s still intimidating to the majority of my neighbors to ante up eight to 10,000 dollars just to get in. For ourselves, though, we’re grinning from ear to ear about the decision we’ve made.” -- George Parrott, solar-charged driver, Nissan LEAF & Chevy Volt Owner
  • 14. Solar-charged drivers: What they’re saying “Basically, there is finite supply of oil. We need to find ways of substituting transportation fueling. Many people think the 1980s will continue forever, that tomorrow will be just like yesterday. But that’s one of the great delusions of our time.” -- George Parrott, solar-charged driver, Nissan LEAF & Chevy Volt owner “What I’ve found is that solar guys speak a different language from EV guys. They’re from two different paradigms. I took these two disciplines – solar and electric cars – and put them together. As simple as that sounds, it’s not something many people have thought about.” -- Paul Moore, long-time solar-charged driver, founder, DrivingOnSunshine.Com “A big part of it is, I think, seeing an example [of EV + PV]. A lot of times, people can see or hear about it (in the media) and then they carry it around in their heads without doing it. But when they actually see it in person, that’s a stimulus that moves the idea from the back of the mind to the front of the mind – and then maybe people actually start doing it.” -- Phil Blackwood, long-time solar-charged driver, New Jersey “EVs will definitely drive solar more than the other way around. For solar, the economics change when you bring an EV into the mix. Instead of having a seven-year payoff period, you’re now offsetting $3 per gallon, and you have a five- or six-year payoff. EVs will definitely drive household solar sales and, to some extent, commercial solar sales too.” -- Paul Scott, long-time solar-charged driver & America’s first EV + PV salesperson
  • 15. (Future) solar-charged drivers: What they’re saying The Future  The future will be clean, no more pollution, goodbye petroleum, hello sun energy! Driving on Sunshine  I'm driving on sunshine! How's this for a sunroof! This is what I do with sun. What can you do? Got Sun? Filler up...wit Sunshine!! The sun never sets on a Tesla. Next Fuel Station 93,000,000 Miles. PV 2 EV 4 ME Electric sunshade! Free Sun Miles© for Life! Environmental Benefits  101% Sustainable Completely green and totally clean! :] 0 emissions, 100% fun Fueling Independence  Free fuel, any other questions? Freedom... What's in YOUR tank? Goodbye Oil  Solar>Oil Oil lol. Bend over OPEC. Strait of Hormuz? They can keep it! EV Parking Only - Fossils Will Be Towed. No pipeline needed here! Look ma, no oil!
  • 16. PV Meets EV What is REC Solar doing? Offer residential charging stations to customers Become known as an expert in the field of EV/PV Increase revenue from new solar customers New way to find solar customers through charging station installs Additional revenue possibility for previous customer base Understand EV rate schedules from utilities Offer residential kit systems targeted to EV buyers/users Designed to offset annual use of Leaf/Volt Market to EV buyers Develop partnerships with local car dealers Offer a kick-back to dealers that send you customers Offer to sell a system to the dealer
  • 17. Solar-charged driving and the solar industry 3,000 - 4,000 kWh per year = typical EV driver’s extra electricity use  = 1.5 to 2.5 kW solar PV system
  • 18. Summary - Solar-charged driving around quite awhile, only beginning to take off; - People solar-charge for independence, environmental & economic reasons; - More & more people are solar- charging EVs, but big upfront costs still a barrier to many; - Solar-charged driving represents tremendous opportunity for solar industry;
  • 19. Solar-charged vehicles: What does the future hold?