My portion of the IA Summit Beyond Findability pre-con workshop produced by Andrew Hinton. The presentation focuses on resolving the identity crisis many UX teams feel by first encouraging practitioners to look at who the are and what they (now) need to know, and the importance of collaborating (well) with peers of other disciplines. Other presenters include, Joe Lamatia, Erin Malone, Christian Crumlish and Joe Lamantia.

1. Who you are. What you (now) need to know. And how to collaborate (well) with your peers. BEYOND FINDABILITY WORKSHOP IA Summit 10

7. The related disciplines of UX design = potential skill sets Dan Saffer

9. Yowza !!

10. Primary identifier/skill set + Information Architect ? User Experience Designer ? Interaction Designer ? Related knowledge/skills = you

12. Skill set + practice level = position on a project tactical production oriented strategic creative B A B D C D D strategic/ creative direction tactical support

13. So, where do you sit?

14. depth of craft + range of understanding + strategic/creative insight = innovation (by team) leadership (by individual)

18. Strategies for Change

19. Refine your role/ your team’s role

22. Facilitate collaboration with other disciplines

25. THE FRIDGE IS THE OUTCOME OF MANY BEHAVIORS cooking/eating lifestyle knowledge time shopping habits planning

26. What users need for Food Readiness I need to stick to my plan I need to learn how to cook/shop I need to better manage my time I need to do more for myself focus knowledge balance self regard mindfulness

27. The Story of the Experience Setup Expectation Questions Discovery Result With just a little bit of that knowledge, we can provide a personal strategy for healthier eating/living. Given that, we see a weakness that you’re having right now. To help you improve the way you plan, shop, stock and eat, we recommend... We want to understand certain things about who you are, how you eat and what you do… Understand how you live, what your weaknesses are by examining your fridge.

28. How a Fridge Goes Wrong Health Challenge Brand Behavior Processed foods Help you transition to less and better processed food. Supermarket cues Help you be aware of supermarket shopping cues that distract you from your plan and how to manage them. Craving readiness While the BSP teaches you to manage your cravings, the Quiz will help you minimize their impact on your weight. Lack of planning and forethought Give you time and planning tips to make proactive rather than reactive in your shopping. Skewed definition of a balanced diet Help you shop and stock in support of a more balanced, nutritious and filling diet. False economy Help you put food choices and bargains in financial and health perspective. False sense of time-saving Help users see the true costs and benefits of ‘instants’ versus cooking and preparation. Ability/willingness to cook By demystifying cooking, we provide the incentive and tips to help you do more cooking than you are now.

34. Create conditions for better integration within an organization

35. Don’t fight the perceived resistance (or lack of understanding)! Think about they way you’re thinking (meta-cognition) and…