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Investing on Innovation
      Ana Izquierdo Riezu
             @airiezu
          November 2012
The Startup Lifecycle

                          IPO
                       ACQUISITION


                    GROWTH


    STARTUP

                3. Launch
       2. Validation
  1. Concept
1. I have an idea, now what?
  SHARE        WRITE        TEAM-UP




   Are we solving a REAL problem?
the Kantox example
the beginning of Kantox

                                             Seedrocket

                                                      Funding
                                                      Mentors
                        LinktoStart

                                      Business Plan
start-up                              Mentors
weekend
           Concept
           Co-founder
Your idea is worth...

     NOTHING
2. Is it worth pursuing?
PRODUCT   CUSTOMERS          $$$




  Find the PRODUCT/MARKET fit
    before running out of money
Adman - Inveready First
Adman Validation


                                         Funding
                   Pilot                 Mentors



                           Assumptions
Prototype                  Users



            MVP
            Beta
Most Startups fail because
 they build the WRONG product
or because they take TOO LONG
3. Ready to launch
PRODUCT   CUSTOMERS          TEAM




     Prove & Expand market
SNTalent - Inveready First
SNTalent - Inveready First
                                     GERMANY

       SPAIN              Partners


                                      BRAZIL

  Technology platform

  Candidate acquisition

    Customer Sales
Investment players
Venture Capital
Ecosystem players
    in Spain




        Asociación de Business Angels de la Comunidad de Valencia - cvBAN.org
What investors look for

   Growth
               Team
   Potential



   Business    Project
    Model       Pitch

                          By Inveready First
Learning from Silicon Valley

   Highest number of
   start-ups

   High networking
   “friendnemies”

   The largest investment
   ecosystem in the world
Learning from Silicon Valley


   I can always try

   If something goes wrong, it’s OK, learn &
   move on

   Networking is critical, share, find advisors
thank you

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Investing on innovation