In April 2012, Google launched Penguin algorithm update - aimed at decreasing the rankings of websites that manipulated the number of backlinks pointing to them. This update, had a huge impact, changing the Internet we used to know for good.

1. @impactana @cemper @lnkresearchtool @linkdetox
Christoph C. Cemper
Google Penguin Updates
past, present and future!

2. @impactana @cemper @lnkresearchtool @linkdetox
About
Christoph C. Cemper
SEO & Marketing since 2003
Founder & CEO of
 LinkResearchTools
 Link Detox
 Impactana

3. @impactana @cemper @lnkresearchtool @linkdetox
ABOUT
20 (soon 21) SEO Tools in one suite
• Domain & Link Analysis
• Competitive Research
• Link Audits
• Penalty Recovery
• Website Relaunch Support
• Link Opportunity Review
for risk of potential links

4. @impactana @cemper @lnkresearchtool @linkdetox
ABOUT
4 SEO Tools ONLY for Google Penalties
• Link Detox
• Link Detox Screener
• Competitive Link Detox
• Link Detox Boost

5. @impactana @cemper @lnkresearchtool @linkdetox
ABOUT
Find content and people that make an impact.
New Product for
• Content Marketing
• Video Marketing
• Influencer Analysis
Webinar June 29
http://impct.at/ImpactanaWebinar

6. @impactana @cemper @lnkresearchtool @linkdetox
WHAT IS
GOOGLE
PENGUIN?
It‘s an automated Spam Fighter.

7. @impactana @cemper @lnkresearchtool @linkdetox
Natural Links VS Unnatural Links

8. @impactana @cemper @lnkresearchtool @linkdetox
History of Google Penguin Updates
THOUSANDS OF VICTIMS…
Penguin 1 on April 24, 2012 (impacting around 3.1% of queries)
Penguin 2 on May 26, 2012 (impacting less than 0.1%)
Penguin 3 on October 5, 2012 (impacting around 0.3% of queries)
Penguin 4 (AKA Penguin 2.0) on May 22, 2013 (impacting 2.3% of queries)
Penguin 5 (AKA Penguin 2.1) on October 4, 2013 (impacting around 1% of queries)
Penguin 6 (AKA Penguin 3.0) on October 17 (impacting around 1% of queries)
Penguin Everflux – December 10, 2014

9. @impactana @cemper @lnkresearchtool @linkdetox
LINK BUILDING
changed
http://webcertain.tv/vod/5-past-keynote-christoph-cemper-link-research-tools/1234

10. @impactana @cemper @lnkresearchtool @linkdetox
What Penguin
hates?

11. @impactana @cemper @lnkresearchtool @linkdetox
Google Penguin hates
◦ Low Quality Links
◦ Over Optimized Anchor Text
◦ Keyword Stuffing
◦ Paid Links
◦ Automated Spam Links
◦ Link Directories
◦ Article Directories
◦ Free For All (FFA)
EVERYTHING
THAT IS
EASY AND CHEAP
This is unacceptable

12. @impactana @cemper @lnkresearchtool @linkdetox
What Penguin
loves?

13. @impactana @cemper @lnkresearchtool @linkdetox
Google Penguin likes
Penguin likes
Natural Links
On Topic Links
Diversified Anchor Text
EVERYTHING
THAT IS
NATURAL
YEAH!

14. @impactana @cemper @lnkresearchtool @linkdetox
lrt.io/semrush-3

15. @impactana @cemper @lnkresearchtool @linkdetox
„MAYBE
WON’T HELP,
BUT WON‘T HARM"

16. @impactana @cemper @lnkresearchtool @linkdetox
Cheaper cheaper cheaper
CHEAPER
CHEAPER
CHEAPER
CHEAPER
CHEAPER
CHEAPER

17. @impactana @cemper @lnkresearchtool @linkdetox
Link spam tactic
Press Releases with over-
optimized anchor text

18. @impactana @cemper @lnkresearchtool @linkdetox
Link spam tactic
Link directory spam and paid
sponsor links

19. @impactana @cemper @lnkresearchtool @linkdetox
„strong“ BLOG LINKS

20. @impactana @cemper @lnkresearchtool @linkdetox
Link spam tactic
Links with optimized anchor text
in articles

21. @impactana @cemper @lnkresearchtool @linkdetox
Link spam tactic
Sidebar links with
over-optimized anchor text

22. @impactana @cemper @lnkresearchtool @linkdetox
Profile Links
roses roses roses roses roses and…

23. @impactana @cemper @lnkresearchtool @linkdetox
Link spam tactic
Forum signature spam with
optimized anchor text

24. @impactana @cemper @lnkresearchtool @linkdetox@linkdetox @cemper @lnkresearchtool
lrt.io/semrush-111

25. @impactana @cemper @lnkresearchtool @linkdetox
„HIGH PR“ BLOG POSTS

26. @impactana @cemper @lnkresearchtool @linkdetox

27. @impactana @cemper @lnkresearchtool @linkdetox

28. @impactana @cemper @lnkresearchtool @linkdetox

29. @impactana @cemper @lnkresearchtool @linkdetox

30. @impactana @cemper @lnkresearchtool @linkdetox
Everybody does that…

31. @impactana @cemper @lnkresearchtool @linkdetox
And then…

32. @impactana @cemper @lnkresearchtool @linkdetox@linkdetox @cemper @lnkresearchtool
What Penguin
loves?

33. @impactana @cemper @lnkresearchtool @linkdetox@linkdetox @cemper @lnkresearchtool
lrt.io/semrush-7

34. @impactana @cemper @lnkresearchtool @linkdetox
the biggest change
Penguin
brought

35. @impactana @cemper @lnkresearchtool @linkdetox
past: price per LINK!
Price per Link Price per Link Price
per Link Price per Link Price per
Link Price per Link Price per Link
pro Link 11 Cent… COME ON!

36. @impactana @cemper @lnkresearchtool @linkdetox
now: risk per LINK!
how
might
your
link
harm
?

37. @impactana @cemper @lnkresearchtool @linkdetox
GOOGLE
PENGUIN
PENALTY

38. @impactana @cemper @lnkresearchtool @linkdetox

39. @impactana @cemper @lnkresearchtool @linkdetox

40. @impactana @cemper @lnkresearchtool @linkdetox
lrt.io/semrush-3

41. @impactana @cemper @lnkresearchtool @linkdetox
NEGATIVE SEO

42. @impactana @cemper @lnkresearchtool @linkdetox

43. @impactana @cemper @lnkresearchtool @linkdetox
http://lrt.io/semrush-spam-examples

44. @impactana @cemper @lnkresearchtool @linkdetox
What to
DO?

45. @impactana @cemper @lnkresearchtool @linkdetox
Link Risk
Management

46. @impactana @cemper @lnkresearchtool @linkdetox
Recover
your site from a Google Penalty
Protect
from new bad backlinks and negative SEO
Build
Safe links with audited Link Detox Risk
Ongoing Link Audit Process

47. @impactana @cemper @lnkresearchtool @linkdetox
with
Competitive Link Detox
Link Alerts
Link Opportunity Review Tool

48. @impactana @cemper @lnkresearchtool @linkdetox
Competitors´ strongest safe backlinks

49. @impactana @cemper @lnkresearchtool @linkdetox
Competitors´ strongest safe backlinks

50. @impactana @cemper @lnkresearchtool @linkdetox
Check your competitors´ new backlinks

51. @impactana @cemper @lnkresearchtool @linkdetox
Check your competitors´ new backlinks

52. @impactana @cemper @lnkresearchtool @linkdetox
Check risk of your new potential links

53. @impactana @cemper @lnkresearchtool @linkdetox
Check risk of your new potential links

54. @impactana @cemper @lnkresearchtool @linkdetox
Link Detox modes

55. @impactana @cemper @lnkresearchtool @linkdetox
Check your potential backlinks

56. @impactana @cemper @lnkresearchtool @linkdetox
Check your potential backlinks

57. @impactana @cemper @lnkresearchtool @linkdetox
Link Detox Risk

58. @impactana @cemper @lnkresearchtool @linkdetox
with
Disavow File Audit
Relaunch Tool = Link Juice Recovery (LJR)

59. @impactana @cemper @lnkresearchtool @linkdetox
Disavow File Audit

60. @impactana @cemper @lnkresearchtool @linkdetox
Disavow File Audit

61. @impactana @cemper @lnkresearchtool @linkdetox
RECOVER LINK JUICE
Website Relaunch Tool =
Link Juice Recovery (LJR)
◦ Find links to missing pages
◦ 301 Redirect them in minutes!

62. @impactana @cemper @lnkresearchtool @linkdetox
The Future of Penguin

63. @impactana @cemper @lnkresearchtool @linkdetox
The Future of Penguin
◦ Penguin Everflux
◦ Ongoing Updates
◦ Updates per industry, language, country
◦ No more BIG BANGS
◦ Ongoing risk assessment and cleanup needed

64. @impactana @cemper @lnkresearchtool @linkdetox
Interesting News

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LinkDetoxOne.comEnglish, German, Russian, Polish, Turkish, Spanish, Portugese

66. @impactana @cemper @lnkresearchtool @linkdetox
BUZZ - IMPACT

67. @impactana @cemper @lnkresearchtool @linkdetox
BUZZ - IMPACT
But also
Spammy &
Unnatural
Links

68. @impactana @cemper @lnkresearchtool @linkdetox
Impactana measures Impact
(and Buzz of course, too)

69. @impactana @cemper @lnkresearchtool @linkdetox
◦ Monitor your competition
◦ Learn what works and made an impact
◦ Look at the right numbers
◦ Buzz is distribution, volatile, easy to fake
◦ Impact is the long term effects that we‘re after
◦ Find and use best practices for your content
◦ Reach out to Influencers that made an impact
Content Marketing that makes an impact

70. @impactana @cemper @lnkresearchtool @linkdetox

71. @impactana @cemper @lnkresearchtool @linkdetox

72. @impactana @cemper @lnkresearchtool @linkdetox
http://impct.at/toolbarchrome

73. @impactana @cemper @lnkresearchtool @linkdetox
www.linkdetox.com
www.linkdetoxone.com
www.linkresearchtools.com
feedback@linkresearchtools.com
Thank you so much!
ALL THE LINKS IN HERE
lrt.io/semrush-webinars
www.impactana.com
hello@impactana.com