My presentation on Oct 1, 2011 at the BarkWorld Expo in Atlanta, GA titled "LBS & the Check-In Revolution". Presentation covers LBS apps like Foursquare & Gowalla as well as in-store exploration apps Checkpoints and Shopkick. I also touch on consumption based check-in apps with Untappd along with the rise of Social TV applications such as GetGlue, Miso, and Shazam.

1. LBS & the “Check-in” Revolution 2011 BarkWorld Expo Chad Elkins - @ratpack

3. Over 5 Billion Mobile Phones Worldwide. 37% are Smartphones, rising to 43% in 2015. 6.1 Trillion Text Messages sent in 2010. Over 400Kapplications in the Apple App store and 300K in the Android marketplace. The Apple App store topped 15 Billion downloads in July 2011.

4. Extension of Personal Self “It’s my Life.” Mobile phones are among the most personalized and cherished consumer possessions. According to a new survey from Prosper Mobile Insights, 52.9% of smartphone owners use all the functions of their smartphone, saying that "It's my life."

5. What is a “check-in”? It is a function that facilitates the sharing of an activity. The important aspect of checking in is not that one is doing the activity itself, but the fact that the person chose to share they were doing that activity.

7. Users are split by genders, but males share more

8. 1 in 5 smartphone owners use check-in services

9. Over 50% are motivated to use the service for discounts

11. Foursquare Users: Approximately 10 million worldwide. 40% are international. Hit a total of 1 Billion check-ins the week of Sept 19th 2011. Pioneer in defining the “check-in” for the masses

12. image source: CNET images source: Business Insider image source: TechCrunch

14. Foursquare Business Experience image source: PlacePunch

15. Foursquare Open API Image source: CBS News & InventorSpot

16. CPG Examples - Safeway, GranataPet, & GrillMates

17. How Can This Be Used for my Personal Brand?

18. Gowalla Users: Approximately 1.1 million Wants to help you “craft the narrative of your life” - CEO Josh Williams Check-ins are called “Stories” source: Mashable

19. Image source: all things digital image source: Mobile Marketing Watch

21. Had 1,000 of IHG’s 4,400 properties listed in its database of more than 1 million “spots” (or locations)

22. 16% conversion rate for people who checked into the property and then requested more info.

24. How Can This Be Used for my Personal Brand?

25. Impact of LBS on Audience Reach for a Local Non-Profit

26. In-Store Exploration LBS Examples Shopkick – 2.3 million users (as of Sept 2011) CheckPoints – over 800k users (as of July 2011) Source - Mashable Source - TechCrunch

28. Instant/Automatic check-ins

29. Sentiment Analysis to Recommendation Engines – Ex. Bizzyand We & Co

30. Better Ways to Meet New People – ex Singlesquare

31. Deeper Integration Within Business Loyalty Programs & Recommendations

32. Continued Migration to add more “Now What” to the “Where”

33. LBS expected to bring in $10 billion in revenue by 2016*source: gigaom.com

34. Consumption Based Check-ins Entertainment - GetGlue, Miso, & Shazam Beverages - Untappd

35. Second & Third Screens Shift in Content Consumption Consumers no longer focus attention on one activity. Sharing what they are consuming across social networks is rapidly gaining momentum.

37. 60% of Those Distractions Were From a Smartphone

38. 70% of Tablet Owners Used Their Device While Watching TV

39. 86% of Mobile Users Access the Internet on Their Device During ShowsSource: AdAge May 2011 & Nextekis May 2011

40. GetGlue – 1.5 Million Users source for images: getglue.com

41. Miso Shazam Audio Fingerprinting image source: veronicawallstrom.com images source: miso

42. Untappd– Over 1 Million Check-ins image source: blogaboutbeer.com image source: oaggle.com

43. Questions? Continue the conversation on Twitter - @Ratpack Source: AdAge May 2011 & Nextekis May 2011