Comparative Market Survey of 5 brands of Instant Tomato Soup

1. Market Survey on Instant Soup Mixes
Chandrima Shrivastava
13FET1001

2. • Nestle introduced instant soups in
India in 1989
• Most under-penetrated compared
to other Fast Moving Consumer
Goods (FMCG) categories
• Purchase is less – consumers prefer
to cook at home (healthier option)
• Dehydrated soups dominate the
market, followed by canned soups at
a distant second place
• Growth rates more than 20-25%
year-on-year in last 5 years
Characteristics of the Indian Soup Market

3. Manufacturers:
1. Hindustan Uniliver
- Knorr (1998)
2. Nestle India
- Maggi (relaunched 2005)
3. Capital Foods Ltd.
- Ching‘s Secret (2008)
- Raji (2014)
4. Others
- Pagariya - Kwality
- Symega Savoury Tech - Tasty Treat
- Reliance Healthy Life
63
23
11
3
Knorr
Maggi
Ching's
Others
• Consumer choices - top 3 flavors:
1. Tomato (leader)
2. Sweet corn
3. Vegetable
• Non-vegetarian - Chicken soup most popular

4. NUTRITIONAL INFORMATION
PER 100g PRODUCT
Energy 350 kcal
Proteins 5.4 g
Carbohydrate 69.3 g
Sugars 35.7 g
Dietary fiber 4 g
Fat 5.7 g
Saturated Fat 3.1 g
Trans Fat 0.05 g
Sodium 4029 mg
Iron 6mg
INGREDIENTS
Sugar, Salt
Maize Starch
Tomato Paste Solids (15%)
Refined Wheat Flour
Edible Vegetable Fat
Dehydrated Vegetables
(Onion powder, Leeks (1%))
Red Beet Juice Powder
Hydrolysed vegetable protein
Spices & Condiments
(Black Pepper (0.4%))
Anticaking Agent (E551)
Thickener (E415)
Flavour Enhancer (E627 ,
E631)
Acidity Regulator (E330)
May Contain Traces of Soya,
Milk, Mustard, Celery &
Nuts
Contains Added Flavours –
Natural (Garlic) & Nature
Identical Flavouring
Substances
CLAIMS:
100% Real Vegetables
No Added MSG
No Added Preservatives

5. NUTRITIONAL INFORMATION PER
100g PRODUCT
Energy 335 kcal
Proteins 2.7 g
Carbohydrate 76 g
Sugars 44.7 g
Dietary fiber 0 g
Fat 0 g
Saturated Fat 3.3 g
Trans Fat 0 g
Cholesterol 0 mg
Sodium 6067 mg
Iron 6 mg
INGREDIENTS
Sugar, Salt
Corn Starch
Tomato Powder (15%)
Maltodextrin
Flavour Enhancers (E627,
E631)
Spices
(Pepper, Chilli, Paprika
(0.9%))
Onion Powder, Garlic
Powder, Dehydrated
Coriander Leaves
Acidfying Agent (E330)
Anticaking Agent (E551)
Sunflower Oil
ALLERGY ADVICE:
This product was processed on machinery
and in a plant that also processes wheat,
peanuts, tree nuts, sesame seeds, soy,
mustard and milk (dairy products).
CLAIMS:
Zero Fat and
Zero cholesterol
STORAGE
CONDITION:
Store in a cool,
dry & hygienic
place.

6. NUTRITIONAL INFORMATION
PER 100g PRODUCT
Energy 311 kcal
Proteins 3.8 g
Carbohydrate 56.9 g
Sugars 9.0 g
Fat 7.6 g
INGREDIENTS
Sugar, Salt
Edible Starch
Tomato Powder (9.3%)
Edible Vegetable Oil
Milk solids
Coriander puree (4.2%)
Tomato puree (0.5%)
Wheat flour
Black pepper (1.2%), Cumin
(1.6%), Coriander leaves
(0.3%), Paprika, Aniseed,
Cinnamon, Kasuri methi
leaves, Celery
Beetroot powder
Onion puree (1.4%)
Spring onion puree (1.4%)
Garlic puree (0.1%)
Flavour Enhancer (E635)
Acidifying Agent (E330)
Contains added natural and
nature identical flavouring
substances.
May contain traces of soya
powder and mustard.
CLAIMS:
Fresh vegetable
puree in every
granule
STORAGE CONDITION:
Store in a cool, dry &
hygienic place.

7. NUTRITIONAL INFORMATION
PER 100g PRODUCT
Energy 258.2 kcal
Proteins 2.1 g
Carbohydrate 56.6 g
Sugars 19.5 g
Dietary fiber 0.4 g
Fat 1.9 g
Saturated Fat 0.1 g
Trans Fat 0 g
Vitamin A 7.9 mcg
Calcium 187.4 mg
Iron 3.1 mg
INGREDIENTS
Sugar, Iodised Salt
Maize Starch
Tomato Powder (20%)
Skim Milk Powder
Maltodextrin
Edible Vegetable Fat
Gum Powder
Red Chilli Powder, White
Pepper Powder, Parsley
Onion Powder, Garlic Powder,
Beet Root Juice Powder
Yeast Extract Powder
Flavour Enhancer (E626 &
E630)
Acidity Regulator (E296)
CLAIMS:
No Added MSG
No Added Flavours
No Artificial Colours
No Added Preservatives
STORAGE CONDITION:
Store in a cool &
dry place.

8. NUTRITIONAL INFORMATION
PER 100g PRODUCT
Energy 337.3 kcal
Proteins 4.1 g
Carbohydrate 74.4 g
Sugars 37.2 g
Fat 2.6 g
Saturated Fat 1.4 g
Trans Fat < 0.1 g
Cholesterol < 1.0 mg
INGREDIENTS
Sugar, Salt
Corn Starch
Tomato Solids (13.5%)
Maltodextrin
Refined Wheat Flour
Milk Solids
Spices & Condiments
(Chilli, Pepper, Cinnamon,
Ginger, Turmeric, Clove)
Onion
Flavour Enhancers (E627 &
E631)
Yeast Extract
Hydrolysed Vegetable Protein
Edible Vegetable Oils
Acidity Regulator (E296, E330)
Anticaking Agent (E551)
Contains Added Flavours – Natural And Nature
Identical Flavouring Substances (Tomato)
Contains wheat, milk solids and traces of Soya
CLAIMS:
A delicious treat with
Nutritious vegetables

9. PARAMETER
Manufacturer Hindustan
Unilever Ltd.
Capital Foods
Ltd.
NESTLE India
Ltd.
Pagariya Food
Products Ltd.
Symega Savoury
Tech. Ltd.
MRP (Rs.) 45 20 45 40 45
Servings /Pack 4 2 4 4 4
Net Weight 53 g pouch 30 g pouch 54 g pouch 50 g pouch 60 g pouch
Best Before
(from manufacture)
12 months 12 months 9 months 9 months 9 months
Flavours Tomato,
Manchow,
Hot & Sour,
Mixed Veg,
Sweet Corn,
Chicken Delite,
Mushroom,
Mast masala,
Tomato chatpata
(rasam), Makhani
Tomato,
Manchow,
Hot & sour,
Sweet corn,
Mixed Veg
Tomato ,
Mixed Veg,
Mushroom,
Hot & Sour,
Sweet Corn,
Creamy
Chicken
Tomato,
Mixed Veg,
Sweet corn,
Mushroom
Sweet Corn,
Tomato,
Mixed Veg,
Hot & Sour,
Lemon
Coriander,
Manchow
Comparative Analysis
BRAND
NAME

10. PARAMETER
STANDARD
VALUES per
100 g
Energy (kcal) 305 350 335 311 258.2 337.3
Protein (g) 11 5.4 2.7 3.8 2.1 4.1
Carbohydrates (g) 54 69.3 76 56.9 56.6 74.4
Sugars (g) 5 - 15 35.7 44.7 9.0 19.5 37.2
Dietary Fibers(g) 2.3 4 0 - 0.4 -
Fat (g) 3 - 17.5 5.7 3.3 7.6 1.9 2.6
Saturated Fat (g) 1.5 - 5 3.1 3.3 - 0.1 1.4
Trans Fat (g) 0.05 0 - 0 < 0.1
Cholesterol (mg) 1 - 0 - - < 1
Sodium (mg) 120 - 600 4029 6067 - - -
Iron (mg) 3.2 6 6 - 3.1 -
Calorific Value per
serving (kcal)
41 39 50.2 42 39 50.6
BRAND
NAME
Comparative Analysis of Nutritional Information

11. PARAMETER
Anticaking Agent
(to prevent formation of lumps
- caking)
E551
(silicon
dioxide)
E550
(sodium
silicate)
- - E551
(silicon
dioxide)
Acidifying Agent
(give sharp taste to foods, assist
in setting of gels, act as
preservatives)
E330
(Citric acid)
E330
(Citric acid)
E330
(Citric acid)
E296
(Malic acid)
E296, E330
(Malic acid,
Citric acid)
Thickener
(make foods thicker)
E415
(Xanthan
gum)
Maltodextrin - Maltodextrin Maltodextrin
Flavour Enhancer
(bring out the flavour without
adding a flavour of their own)
E627, E631
(Disodium
guanylate,
Disodium
inosinate),
HVP
- E635
(Disodium
ribonucleotides)
E626, E630
(Guanylic
acid,
Inosinic
acid),
Yeast extract
E627, E631
(Disodium
guanylate,
Disodium
inosinate),
HVP,
Yeast extract
BRAND
NAME
Comparative Analysis of Additives

12. PARAMETER
Protein (g) 5.4 x 4 = 21.6 2.7 x 4 = 10.8 3.8 x 4 = 15.2 2.1 x 4 = 8.4 4.1 x 4 = 16.4
Available
Carbohydrates (g)
65.3 x 4 = 261.2 76 x 4 = 304 56.9 x 4 = 227.6 56.2 x 4 = 224.8 74.4 x 4 = 297.6
Dietary Fibers(g) 4.0 x 2 = 8 0 0 0.4 x 2 = 0.8 0
Fat (g) 5.7 x 9 = 51.3 3.3 x 9 = 29.7 7.6 x 9 = 68.4 1.9 x 9 = 17.1 2.6 x 9 = 23.4
Energy values
CALCULATED
(kcal)
(21.6 + 261.2 + 8
+ 51.3) =
342.1
(10.8 + 304 + 0
+ 29.7) =
344.5
(15.2 + 227.6 + 0
+ 68.4) =
311.2
(8.4 + 224.8 + 0.8
+ 17.1) =
251.1
(16.4 + 297.6 + 0
+ 23.4) =
337.4
Energy values
displayed (kcal)
350 335 311 258.2 337.3
BRAND
NAME
Calculation of Energy Values

13. • Sugar Content: higher than FSA standards in 4/5 brands
• Sodium Content: higher than the FSA standards in all brands
(CERS research)
• Tomato Content: between 10-20% in all brands – lycopene
highest in Knorr Tomato Soup (CERS research)
• Indian Market still low as compared to western countries
• Local flavours being developed for Indian consumers
• Healthy Soup innovations gaining market traction
Conclusions