WebCruiter needed a solution that would help enable and engage their partners. More importantly, they needed an application to drive their company philosophy and core values of providing extraordinary service and surpassing customer expectations through their channel partners. Learn how Channeltivity Enterprise edition delivered. Channeltivity is a Partner Relationship Management SaaS solution for emerging and mid-market companies. Find out more at http://www.channeltivity.com

1. Channeltivity Success Story ‐ Webcruiter
About the Client:
WebCruiter is a web‐based recruitment solution. With
WebCruiter you will stand out as an attractive employer
while ensuring quality of hire and increasing efficiency. WebCruiter has delivered online recruitment solutions
since 2000. In 2009 WebCruiter was included in Gartner’s “Magic Quadrant for e‐recruitment software.” and in
2010 on Deloitte’s Technology Fast 500 EMEA. The WebCruiter solution is used in more than 40 countries.
The Problem:
WebCruiter needed a solution that would help enable and engage their partners. More importantly, they
needed an application to drive their company philosophy and core values of providing extraordinary service
and surpassing customer expectations through their channel partners.
In order to accomplish this, Erik Spade, Director of Sales at WebCruiter said, “We would compete and win by
establishing 'partnering excellence,’ to be the best partner choice for our target channels. We needed to make
sure channel sales reps had support systems for training, accessing marketing collateral, deal collaboration,
coaching and mentoring equal to or better than our internal reps. We needed to send a signal about our
dedication to changing from a direct sales organization to a channel sales organization and to support the
change process through structure and process support. We knew that in order to provide the basis for an agile
and effective channel sales operation, we needed to put in place, early on, an 'ideal' architecture and build our
business around this, rather than trying to retrofit technology around processes that evolved on disparate
systems later on.
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2. The Solution:
To accomplish these objectives, WebCruiter implemented Channeltivity Enterprise and implemented the
Portal Content Management module. This module allows for highly personalized partner experience and
segmentation of content across different partners with minimal administration. They also implemented the
Resource Library module which also allows for segmentation of content for specific groups of partners and
provides metrics on which resources are most utilized. They implemented both Lead Distribution and Deal
Management & Collaboration enabling them to disseminate leads to partner, and to monitor deal flow from
partners so they could better collaborate and coach to facilitate channel sales success.
Want more information?
Access our free, public demo at Channeltivity.com, or call 1‐877‐226‐2564
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