3. OVERVIEW
• Philosophy & Leadership
• Mission, Vision, Values
& Beliefs
• Benefits
• Training
• Referral Network
• Technology
• Best Practice Tool Kit
• Branding
• International Marketing Book
• Timeline
• Criteria & Joining
• Membership Dues
4. PHILOSOPHY & LEADERSHIP
At KW Commercial, we believe that you are only as good
as the people you are in business with. That’s why we
make it a priority to be in business with the best.
The Keller Williams philosophy of success through
people and of seeking out win-win partnerships has
fueled our company’s growth to the fourth-largest real
estate company in North America.
5. MISSION, VISION, VALUES
& BELIEFS
Our Mission:
To build careers worth having,
businesses worth owning, and
lives worth living.
Our Vision:
Te be the commercial company
of choice for a new generation of
real estate agents and owners.
Our Values:
God, Family, then Business
6. BENEFITS FOR AGENTS
• Unprecedented Compensation Model for Agents
– Agent-centric company
– Industry-leading cap commission structure
• Self-funded Membership
– Huge discounts from service providers (REIS, CCIM, REA etc.)
– Extensive referral network through residential/commercial agents
• Industry-Leading Training
– Partnership with CCIM
– Complete KW Commercial curriculum through
Launch, Growth, and Achievement phases
– KW Commercial driven localized training
– International webinars
– Regional Commercial Faculty
7. BENEFITS FOR AGENTS
• World-Class Marketing
– Distinct KW Commercial branding & marketing materials
exclusive for members
– KW Commercial Presentation Book
– KWCommercial.com & individual agent sites
(both with integrated listing search)
• Comprehensive Commercial Tool Kit
– PowerPoint presentations
– Contracts & documents (LOIs, RFPs, etc.)
– KW Commercial Member Intranet
9. REFERRAL NETWORK
• Point of contact within your market center for
referrals from all levels of Keller Williams Realty
• Bio and Website displayed on new public
International Website, www.kwcommercial.com
• Opportunity to build a referral network among
Keller Williams residential agents
• Referral network of KW Commercial agents
across North America
10. TECHNOLOGY
• Public KW Commercial Websites,
www.kwcommercial.com, and individual agent
sites (both with integrated listing search)
• Members intranet containing best practice
materials and marketing resources
• Members intranet of online commercial
training classes
12. BEST PRACTICE TOOL KIT
• Access to LOIs, RFPs, Commission and
Engagement Agreements, Building Surveys,
Financial Models, etc.
• Policy and Guideline manuals on implementing
KW Commercial within your market center
• Referral and prospect qualifying presentations
for residential agents
13. BRANDING
• KW Commercial brand will be differentiated from
Keller Williams residential
• Distinctive commercial logos to be utilized on all
branding materials
• KW Commercial logos may by used in conjunction with
individual branding and logos
16. TIMELINE
Phase I – BETA KW Commercial Roll-Out, Mega Camp 2008
1. National Vendor Agreements with KWLS Download Capabilities
2. Commercial Training Infrastructure Complete with (4) levels of
Commercial training outlined
3. KW Commercial Best Practice Infrastructure Complete with (4)
Base Documents
4. KW Commercial Presentation Book Complete
5. KW Commercial “Beta-Functional” Website Complete
6. KW Commercial Policy & Implementation
Manual Complete
17. TIMELINE
Phase II – Full KW Commercial Roll-Out, Family Reunion 2009
1. Expanded National Vendor Relationships
2. Full Launch, Growth, and Development (100-Level, 200-Level,
and 300-Level) Training Classes Completed
3. Expand KW Commercial Best Practice Library to include over
50+ documents
4. Expansion of KW Commercial Marketing materials to include
marketing templates, prospecting letters, presentation
powerpoints, etc.
5. Fully-functional KW Commercial Internet site
and member Intranet.
18. TIMELINE
Phase III – Post Family Reunion 2010
1. KW Commercial Agent growth to all Market Centers
2. KW Commercial Agents referring International account business to
other Market Centers
3. Development of International Specialty Practice groups
4. Development of Specialty Commercial training classes
5. Enhanced KW Commercial Technology with more features and
updated functionality
6. Expansion of KW Commercial Best Practice
document library
7. Expansion of KW Commercial Marketing library
8. KW Commercial Master Faculty training in the field
19. RECOMMENDED MEMBERSHIP
CRITERIA & JOINING
•Criteria
– Accreditations
– Training
– Commercial Experience
– Commercial Production
•Joining
– Application completed
• Market Center
• Agent
– Approved by RD or OP
20. RECOMMENDED MEMBERSHIP
CRITERIA & JOINING
Two-tiered Structure
• Associate Level
A residential or commercial agent with limited experience in
commercial transactions working toward achieving senior level
status.
• Director Level
A full-time commercial professional in terms of both
transactions and production volume.
21. MEMBERSHIP DUES
• Associate Level: $900/year
• Director Level: $1,500/year
• Agents joining KW Commercial may add members
of their team or group at a 50 percent discount on
each additional membership at either the Associate
or Director level
• Renewal date for all members signing up in 2008
will be January 1, 2010
