My survey led me to gather the precious data of 80 people from 17 to 40 years old, mostly living in Paris and Lyon. I crossed it with statistics I found about social networks energy consumption, behaviours and daily use of social networks. It helped me to created personas. My process: Gather general data Gather precise data on users Look for patterns Deducing main research fields, important for my design Creating unique personas with different personnalities, needs, expectations I ended up creating XXX personas you can consult on the slideshare below? [A part is still in french and I will translate it soon]

1. Cléo, curieuse
20 ans, Paris
Étudiante en fac de droit
Fille unique, vît à Paris
“Je suis très engagée et j’aime afficher mes valeurs.
Ça ne m’empêche pas d’être ouverte au débat
et de porter un regard critique sur l’actualité. Au
lycée je donnais de temps en temps à l’association
Tegucigalpa, 2 ou 3€ par semestre.”
Expertise level
IT & Internet
Using connected objects
Mobile apps
Social networks
Informations about environment
SERVICE MUST…
be æsthetic
be disret
give sensation of security
be a “fun” product
USER EXPERIENCE GOALS
Entertainment
security
reveal user personnality
Understanding contemporary problems
Reflect user’s commitment
Core dimensions
Noble cause
Informs about environment
Trendy way of thinking
/
The service should mean…
“BE.IO is a way to show that I care
about the envionment everyday”
SERVICE MUST
NEVER…
break
make you spend money
spam
#1 Social network & data
Devices
+ -
Medium
Frank
Hate disorganisation
Decisive Little patience
Social
media
Wifi
Keep in
touch
Mobile

2. Damien, l’hyper-connecté
28 ans, Paris
Blogger
“Je fais la promotion de contenu qui buzz. J’ai
travaillé 2 ans en tant que CM chez l’annonceur.
J’utilise les réseaux sociaux tous les jours, c’est
mon outil de travail. J’accorde une grande part à
l’esthétique. J’ai fait un don de 10€ à Greenpeace,
vous pouvez en savoir plus sur mon blog!”
Expertise level
IT & Internet
Using connected objects
Mobile apps
Social networks
Informations about environment
SERVICE MUST…
give/share infos
be visible, can be shown
make user feel useful
æsthetic
change his routine, surprise him
USER EXPERIENCE GOALS
Give/share information
Be visible, can be shown
Make user feel useful
Core dimensions
Trendy
Noble cause
Self promotion
Surprise
The service should mean…
“BE.IO is a beautiful and innovative
product! Can’t wait to try it and share”
SERVICE MUST
NEVER…
condescending
make him feel useless
point finger at him
#1 Social network & data
Devices
+ -
Expert
Accepting
Outgoing
Hate: impersonality
Practical Fun-loving
Friendly Hedonist
Wifi Mobile
Social
media
Photo
sharing
Blogging

3. Alba, l’évengélisateur
38 ans
Experte en eco-consulting
Fille unique, vît à Paris
“Je travaille pour des grands groupes comme
EDF et AREVA. Les problématiques en matière
d’environnement et d’énergie sont mon quotidien.
J’accompagne des professionnels qui ont besoin
de comprendre une information parfois abstraite
avec des exemples concrets. ”
Expertise level
IT & Internet
Using connected objects
Mobile apps
Social networks
Informations about environment
SERVICE MUST…
relate news
detail process
be transparent
be neutral
USER EXPERIENCE GOALS
Results
Clear, concrete
Explicit
Based on real statistics
Understandable infos
Core dimensions
Concrete
Environmental cause
Label
/
The service should mean…
“BE.IO is a concrete exemple of what my
work is. My clients will see that it can be
easy to reduce environmental problems”
SERVICE MUST
NEVER…
give vague informations
informations w/o sources
be intrusive
too “technical”
#1 Social network & data
Devices
+ -
Advanced
Tolerant
Analytic
Risk-taker
Logical Value efficiency
Flexible Observer
Other
MobileProfessionnal
network Information

4. Arnaud, le sceptique
23 ans
Étudiant en licence de communication
“C’est pas que je ne m’attache pas à
l’environnement, mais j’y connais pas grand chose.
Ça m’a l’air compliqué. Je suis plutôt du genre à
croire seulement en ce que je vois. Technologie ou
environnement ? Je sais pas trop, mais j’utilise la
technologie tous les jours. ”
Expertise level
IT & Internet
Using connected objects
Mobile apps
Social networks
Informations about environment
SERVICE MUST…
be concrete
be affordable
easy to use
USER EXPERIENCE GOALS
Discover
Innovation
Trend
Point of view
Core dimensions
Concrete
Environmental cause
Label
/
The service should mean…
“Maybe, BE.IO could protect my phone
and let me know more about envionment.
But isn’t it paradoxal to use technology
to avoid using technology ? That’s sound
complicated.”
SERVICE MUST
NEVER…
be too vague
give politacal POV
change his habits
make him feel bad
ask him for money
#1 Social network & data
Devices
+ -
Medium
Tolerant
Reserved Detached
Flexible Observer Practical
Wifi MobileChat
Video
Pictures

5. Azalée, la déterminée
26 ans, Rennes
Étudiante
“Je suis très engagée et j’aime afficher mes valeurs.
Ça ne m’empêche pas d’être ouverte au débat
et de porter un regard critique sur l’actualité. Au
lycée je donnais de temps en temps à l’association
Tegucigalpa, 2 ou 3€ par trimestre.”
Expertise level
IT & Internet
Using connected objects
Mobile apps
Social networks
Informations about environment
SERVICE MUST…
be visible
relay information
be human
directly help environment
USER EXPERIENCE GOALS
Critical
Expression
Motivation
Optimism
Core dimensions
Behavior change
Honesty
Social awareness
Information
The service should mean…
“BE.IO is an artefact that can change our
behavior. The party is over.”
SERVICE MUST
NEVER…
make user self-centered
sound/act like a machine
be directly linked to another
company
#1 Social network & data
Devices
+ -
Medium
Idealistic
Open-minded
Loyal Curious
Wifi
Mobile
Blogs
News
Social
media

6. Marc, l’enrepreneur
30 ans
A lancé sa startup
“Je suis pas fin connaisseur en matière
d’environnement. J’ai rien contre l’idée de défendre
l’environnement, tant que ça n’affecte pas mon
business. Je trouve qu’on peut allier marketing et
défense de l’environnement.”
Expertise level
IT & Internet
Using connected objects
Mobile apps
Social networks
Informations about environment
SERVICE MUST…
enhance business image
be optimistic
be effective
express personnality
USER EXPERIENCE GOALS
Corporate
Optimistic
Modern
Visible results
Affordable
Core dimensions
Self-pomotion
Label
Marketing criteria
Innovative
The service should mean…
“I think that BE.IO can make my business
greener and show to my concurrents that
I care about the environment. But I need
concrete results ans it must stay out of my
core business.”
SERVICE MUST
NEVER…
affect business image
ask too much informations
be politically oriented
intrusive
#1 Social network & data
Devices
+ -
Advanced
Original
Organized
Value performance
Sceptical Analytic
Creative Determined
Autre Filaire
Pro
network
News
Self
promotion