Getting set up online can be overwhelming. In a webinar for Unltd I covered the basics of buying a domain name, through to

1. Getting Online
Weds 31st October
Presenter: charlotte Britton

2. covered in session :
• Registering a domain name
• Setting up email addresses
• Setting up website
• Getting visitors to the website
• Back ups of document / documents online

3. Getting Online -> Registering a domain
•Ensure you do this, not your web company, so you own domain
•Lots of websites available to do this:
• 1and1
• GoDaddy

4. Getting Online -> Email Address set up
•Once set up, can then think about email addresses
•Where registered domain, will have functionality to do email
addresses
•Can then set up Outlook / Outlook express or Smart phone
(iphone /HTC) and pull in email, rather than using webmail.
• 1and1
• GoDaddy

5. Getting Online -> Email Address set up
•Pop 3 email -> emails are stored locally
• So can delete emails in smart phones, & will still have
on webmail or Outlook
• Need to back up, as it’s stored on your PC
•IMAP email-> emails stored on server

6. Getting Online -> Email Address set up
•Pop 3 email -> emails are stored locally
• So can delete emails in smart phones, & will still have
on webmail or Outlook
• Need to back up, as it’s stored on your PC
•IMAP email-> emails stored on server

7. Getting Online -> Set up website
•Don’t need a web designer to setup website
•Perhaps need some support on design, but there are low cost
options
• Wordpress.com
• Moonfruit
• Weebly
• Get British Business Online

8. Getting Online -> Set up website
• Plan your content
• Think about what information customers need to make
a decision
• Write content for SEO ->tension between that + brand
voice
• Don’t go for a free theme -> malicious code
• Can pay for premium plugins e.g. pulling domain names

9. Getting Online -> Google Analytics
• Google Analytics tracks visitors to website
• Free service from Google
• Cookies > need to have privacy policy covering the
usage
• Look at webmaster tools -> shows you how Google’s
indexing the site

10. Getting Online -> Blogging
• Blogging is a great way to get people more engaged
with your business
• Blog originally started as an online diary but has ground
into a key tool to engage people in your business
• Blog about: launch, behind the scenes, feedback,
insights, interviews with key people, commentary on
trends in industry

11. Getting Online -> Set up website
• Wordpress.com
• Moonfruit
• Weebly
• Get British Business Online

12. Getting Online -> Getting Visitors
How are you going to get visitors to your website?
• Search engines
• Links from other sites
• Guest blog on other site
• LinkedIn
• Facebook Fan page
• Other social media sites
• Sign post from other channels (email, business cards,
posters, flyers etc)

13. Getting Online -> Search Engines
• Google launched SEO start guide
• SEO – search engine optimisation:
• Keyword research
• Content
• Inbound links
• Social signals
• Google Local -> only if you’re targeting a local
audience

14. Getting Online -> Search Engines
Keyword Research
• Google Keyword tool
• Research key phrases that reflect your products &
services
• These need to be integrated into your website
content
• Optimised blog posts -> which are keyword rich

15. Getting Online -> Search Engines
Keyword Research
• Google Keyword tool
• Research key phrases that reflect your products &
services
• These need to be integrated into your website
content
• Optimised blog posts -> which are keyword rich

16. Getting Online -> Search Engines
Content
•Content on website needs to contain key phrases
•Don’t use industry jargon
•Regular content added via blog is key
•Don’t over optimise
•No duplicate content

17. Getting Online -> Search Engines
Inbound Links
•Link from another website > yours = inbound link
•More relevant inbound links higher rankings
•Need to be high quality links
•All down to content design
•Good content > people will link to it & talk about it
•Don’t buy links > short cut can be costly as could get
penalised

18. Getting Online -> Search Engines
Social Signals
•People recommending or talking about content / links
/brands
•RTs count as inbound links
•Need to get more people endorsing your content
•No about number of followers but quality of interactions
•Sites that count:
• Twitter
• Facebook
• Google+
• Forums

19. Getting Online -> Search Engines
Google Local
•Where targeting local audience
•Get website verified in Google
•Get business on Google Maps + linked up in Google+

20. Getting Online -> Backups
•Ensure that back up emails + documents
•http://www.crashplan.com/ is a good resource
•If PC breaksdown need to be able to get hold of data &
install on new PC

21. Getting Online
Thanks for your time!
Any questions