The Lean Event, Brighton, April 2016

1. The Lean Event, Brighton
Cindy Alvarez
Your brain
is out
to get you.
Photo credit: Michael Robinson
https://www.flickr.com/photos/faceleg
You can tweet things: @cindyalvarez

2. Test with rigor
Invalidate hypotheses
Fail fast
Pivot
Avoid waste
Use shortcuts and fill in
gaps
Preserve sense of self
Preserve normalcy
Stick with the familiar
vs.

3. Our customers –
and ourselves – are
only human.

5. “Now, let’s talk past each other…”

6. Cognitive dissonance
Our brains don’t like to hold two
conflicting ideas at once

7. Confirmation bias
Our brains like to prove us right, so
it ignores/listens to information
accordingly

8. Anchoring
Our brains (irrationally) fixate on
first piece of information and it
affects later opinions

9. Choice-supportive bias
Our brains like to defend the
decisions & behaviors we’ve
already made

10. Aspirational selves
We like to think of ourselves as
better, fitter, more diligent, stronger-
willed (and upholding social norms)

11. …but mastering
customer interviews
isn’t enough…

12. “…seriously, this is what the
customer needs!”Photo credit: Herval
https://www.flickr.com/photos/herval

13. We don’t like being bad
at our jobs
(even temporarily)
Photo credit: 52 Weeks of UX

14. We’re lonely when our peers
are still doing something else
Photo credit: Omer Unlu
https://www.flickr.com/photos/55293400@N07

15. We might not have felt our
concerns heard
Pearls Before Swine comic by Stephen Pastis

16. Every action leads to
(lots of) reactions

17. What do we do?

18. Be MORE human!

19. Know your bias.
Write it down.

20. Create checks & balances

21. Listen to people.
Make it okay to talk
about what they
dread.

22. Make
connections.

23. Give credit
(for the right things) Photo credit:Bryan Ledgard
https://www.flickr.com/photos/ledgard

24. Share what
you do know,
early and
often.

25. Keep
fighting!
@cindyalvarez
cindy@cindyalvarez.com
Thanks Brighton!