A 10 minute introduction to how emotion plays a role at each stage of the buying decision. Getting your tone right can make the difference between winning or losing that crucial next piece of business. Aimed at business owners, particularly in a business-to-business setting.

1. PUSHING THEIR BUTTONS Where does emotion come into play in the sales funnel?

2. Ⓒ Clear Thought Consulting Ltd Awareness Suspects Interest Universe Evaluation Leads Trial Opportunities Adoption Sales Loyalty Repurchase

3. Ⓒ Clear Thought Consulting Ltd LOGIC EMOTION Awareness Suspects Interest Universe Evaluation Leads Trial Opportunities Adoption Sales Loyalty Repurchase

10. Ⓒ Clear Thought Consulting Ltd LOGIC EMOTION

11. Ⓒ Clear Thought Consulting Ltd Awareness Suspects Interest Universe Evaluation Leads Trial Opportunities Adoption Sales Loyalty Repurchase