8 tips for writing content that Google loves - an overview of the part content plays in your search engine optimisation (SEO) strategy.

1. E I G H T B E S T P R A C T I C E S F O R
W R I T I N G C O N T E N T F O R
O R G A N I C S E A R C H ( S E O )
W W W . C L I C K . C O . U K

2. Search engine optimisation (SEO) has evolved.
Today, your content should be aimed at humans
(your end users) not search engine robots...

3. Tip 1
Don’t go keyword
cramming crazy
Content should read naturally.
Mention your keyword in the title
and headline and a couple of
times in the copy. That’s enough!

4. Tip 2
Write headlines & titles
that capture attention
If it isn’t enticing the content won’t
be read. Create headlines that
solve a problem, create a debate
or offer guidance. Bear in mind
that the headline will be used
when shared on social networks.

5. Tip 3
Make sure content
delivers on the
headline
Most people skim articles first
and if they don’t think the
copy delivers on the headline
they won’t stick around.

6. Tip 4
Reel in your audience with
a killer intro
Pose a question, use a quote, tell an
anecdote, use an anology, paint a
picture in your reader’s mind or quote
an interesting fact... grab your reader’s
attention at the start.

7. Tip 5
Break up your text
Sub headings, short paragraphs, call-
out boxes, pull quotes and bullet
points all help your user skim your
content and pull them in. Sub heads
are great for SEO too.

8. Tip 6
Use images
A picture (or a screenshot,
infographic or chart) speaks a
thousand words. Use them to
convey more information and to
grab your reader’s attention (and
use alt tags to help Google too).

9. Tip 7
Think about internal
links to other content
Where possible link to another
piece of relevant content on your
website. Not only does this have an
SEO benefit but it also keeps your
users on your website and exposes
them to more of your content.

10. Tip 8
Set goals for every
single piece of content
that you produce
Whether it is to generate leads,
to be shared on social media, or
another goal, make sure you have
an aim in mind for your content
and shape it to meet that need.

11. But most importantly...
NEVER sacrifice user experience to force
your copy to meet a specific SEO goal

12. For more great Search Engine Optimisation
tips download our free Simple Guide to SEO
eBook now...
Download eBook

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