An overview of digital participation in Scotland, the SCVO digital participation programme and Scotland's digital participation charter. Presented at the Ofcom Advisory Committee for Scotland, June 2014.

1. Digital
Participation
Chris Yiu, SCVO
11 June 2014
Ofcom Advisory Committee for Scotland
St Vincent Place, Glasgow

2. Digital Scotland
Connectivity
Digital
participation
Digital
economy
Digital public
services
Scottish Government

4. Programme objectives
Help more people
in Scotland to gain
basic online skills
1

5. Send and receive email
Communicate
Find things
Search and browse the web
Share information
Complete an online form (application form, shopping, etc.)
Basic online skills for people

6. 30%Lack basic online skills
UK = 21%
BBC Media Literacy, Ipsos

7. 1.3 million
People to reach
BBC Media Literacy, Ipsos, Tinder Foundation, SCVO analysis
£100 million
Resources required?*
*Excluding broadband and devices

8. Help more charities and
voluntary organisations
in Scotland to get online
Programme objectives
2

9. Use email, social media and CRM
Communicate
Find thingsSearch the web
Provide informationBuild and maintain an accessible, responsive website
TransactMake and receive payments online
Basic online skills for charities

10. 1 in 5Accept online donations
75%Not investing in digital skills
UK / Go ON UK

11. What
works
SkillsMotivationAccess
• Accessible
• Affordable
• Mobile
• User needs
• Personalised
• Digital as an
enabler
• Basic online skills
• Digital, not IT
What
we’re
doing
• Let’s Get On
directory
• Digital
participation
charter
• Let’s Get On
outreach
• Community
challenge fund
• Big Lottery Fund
programme
(TBC)
• Learn My Way
Scotland (TBC)
• Digital interns
programme
(TBC)
Rigorous, consistent data collection and evaluation
Programme outline

12. This is for everyone

13. Scotland’s
Digital Participation Charter
Invest in staff and volunteers1
Empower staff and volunteers to help others
Contribute practical support for projects
Work together and coordinate our efforts
Adopt common language
2
3
4
5
Find out more and pledge your support at digitalscotland.org

14. @clry2
scvo.org.uk/digital