A discussion by Andrea Naddaff, Partner and VP of Business Development, on campaign communications and case statements presented to the Regional Independent School Communicators (RISC).

1. Campaign Communications Presented by Andrea Naddaff, Partner, Corey McPherson Nash

4. Who We Are

5. Who We Are

6. Who We Are

7. THE MESSAGE

10. Campaign Communications

11. Identity Diagram

20. PROCESS

24. CASE STUDIES

29. Case Study: Belmont Hill School – Campaign Logo

30. Case Study: Belmont Hill School – Final Logo

33. Case Study: Belmont Hill School – Campaign Case Brochure 2009 Corey McPherson Nash | Proprietary Content | For more information, email info@corey.com

34. Case Study: Belmont Hill School – Campaign Case Brochure STORY NEED FACT 2009 Corey McPherson Nash | Proprietary Content | For more information, email info@corey.com

35. Case Study: Belmont Hill School – Campaign Invitation 2009 Corey McPherson Nash | Proprietary Content | For more information, email info@corey.com

36. Case Study: Belmont Hill School – Campaign Newsletter 2009 Corey McPherson Nash | Proprietary Content | For more information, email info@corey.com

40. Step One: Campaign Name Opening Minds The Campaign for BB&N

42. Case Study: BB&N – Campaign Logo 2009 Corey McPherson Nash | Proprietary Content | For more information, email info@corey.com

43. Case Study: BB&N – Final Logo 2009 Corey McPherson Nash | Proprietary Content | For more information, email info@corey.com

44. Case Study: BB&N – Invitation & Stationery 2009 Corey McPherson Nash | Proprietary Content | For more information, email info@corey.com

45. Case Study: BB&N – Campaign Case Inserts 2009 Corey McPherson Nash | Proprietary Content | For more information, email info@corey.com

46. Case Study: BB&N – Campaign Case Brochure 2009 Corey McPherson Nash | Proprietary Content | For more information, email info@corey.com