CMX Summit is the world's largest gathering of those who are ready to harness the power of collaboration and community in the digital age. Jake McKee shares his views on the history of community management.

1. COMMUNITY MANAGEMENT
IN 5 ACTS

2. SHOW OF HANDS

3. THOSE WHO DO NOT LEARN
HISTORY…

4. {MY STORY}

5. ACT 1:
THE CLUETRAIN

6. Brought a consistent
purpose

7. ACT 2:
PRE-SCALE

8. The power of direct
engagement and
mission

9. ACT 3: SOCIAL STORM

10. Business was the “cause”

11. ACT 4: THE COLD YEARS
“Sarah, thank you. For your
courage through the dark
years. I can't help you with
what you must soon face,
except to tell you that the
future is not set.”
- John Connor

12. Lack of stability, atrophy

13. ACT 5: RESURGENCE

14. Moving from
execution to
leadership

15. OUR MISSION
A SENSE OF OWNERSHIP
STEADY
MEANINGFUL

16. COMMUNITY MANAGEMENT
IN 5 ACTS
Jake McKee
+1.214.566.5957
jake@community5.com